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Webcams in Remote User Experience Testing - Advantages and Drawbacks

eye tracking / featured / usability / user experience

When it comes to UX testing of desktop websites and prototypes, our preference as UX researchers is to conduct moderated sessions in the lab because we collect richer qualitative data; however, remote moderated sessions have their own advantages. For starters, it's generally less expensive in that you don't have facility costs. It also allows you to obtain a more geographically diverse sample, because it eliminates the requirement that your participants be located within a certain distance from the facility. Lastly, it also helps mitigate lab effects because participants will (ideally) be interacting with the interface in their natural environments (1).

The advantages of remote moderated testing are well-known, but some aspects that don't get discussed enough are the technical requirements and the necessary equipment....

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