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The ROI of UX Research

featured / usability / ux

It would be tough for anyone to argue that user experience (UX) testing prior to launching a product is not beneficial – we only need to look at Healthcare.gov and Lawn Darts to see why. The success of design changes following a UX study can be easily assessed with traditional metrics like error rates and Likert scale satisfaction ratings. These traditional metrics make it easy for UX researchers to pinpoint successful and troublesome areas of a product. However, how do traditional metrics of user experience, like errors and satisfaction, impact the bottom line?

To see how tough that question is to answer, imagine you are proposing a usability study to a CEO. He has heard your spiel on assessing the user experience. You’ve...

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