At FMG, our team of highly trained social scientists works to better understand the unique challenges and underlying questions our clients face. Unlike firms that gather data and consider the work done, we realize that data delivery is only the beginning. As your partner, we work with you to understand the findings, suggest solutions, and track future change. We provide actionable, data-driven recommendations that will positively impact your bottom line.

Learn More About Our Expertise

Recent News

More News

Update – Respecting Your Participants: Ethical Considerations in Focus Groups

focus group / market research / research design / featured / blog / qualitative

Focus groups, unlike some other forms of research, can feel quite informal. In fact, some of the best groups can look more like a table of friends chatting than a formal data collection effort. However, researchers always need to remember that focus groups (as well as one-on-one interviews and other qualitative methods) are research, and the same ethical requirements apply. If you’re working with a governmental agency or a university, you may need to have your project reviewed by an Institutional Review Board (IRB) or by the federal Office of Management and Budget (OMB). But even when your focus group effort does require these formal reviews, it is still important for researchers to remember their ethical responsibility to their participants.

The most fundamental ethical... more

0