Research that holds up to the highest scrutiny. FMG has consistently demonstrated the ability to be responsive and creative in solving problems while maintaining the highest levels of scientific rigor and transparency.

Research that improves your decision-making. At FMG, our team of social scientists is dedicated to providing research support and strategy consulting to improve your decision-making, efficiency, and communications.

Research that helps you understand your target audience’s behavior. Our scientific perspective helps clients understand their audience’s decision-making process and inform the design and development of solutions that will best generate positive outcomes. Take a moment to meet our team.

Research carried through implementation. We conduct the research, analyze it and explain the results, but this is just the beginning of the relationship we build with clients. Our role as your partner and consultant is to help make sense of the research as you introduce and implement the necessary changes.

Research conducted on a large scale. Our surveys have reached over 500,000 households annually. We’ve conducted over 80 surveys for federally sponsored research efforts and have most often served as the principal role in design, data collection, analysis and reporting.

At FMG, our team of highly trained social scientists works to better understand the unique challenges and underlying questions our clients face. Unlike firms that gather data and consider the work done, we realize that data delivery is only the beginning. As your partner, we work with you to understand the findings, suggest solutions, and track future change. We provide actionable, data-driven recommendations that will positively impact your bottom line.

Learn More About Our Expertise

Capabilities

Research is the foundation of informed decision-making. Our full-service research firm offers capabilities to help clients evaluate, reinforce, change behavior, and produce positive outcomes.

Subject Areas

We reach a diverse audience across a wide variety of subject areas. For each challenge, we use our social science research expertise and tailor our approach to meet our clients’ needs and deliver actionable and reliable results.

Experience

We believe past performance predicts future behavior. Please take a look at the clients we help and the successful outcomes we’ve achieved for them.

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by David Hawkins

The ROI of UX Research

by David Hawkins

featured / usability / ux

July 25, 2014

It would be tough for anyone to argue that user experience (UX) testing prior to launching a product is not beneficial – we only need to look at Healthcare.gov and Lawn Darts to see why. The success of design changes following a UX study can be easily assessed with traditional metrics like error rates and Likert scale satisfaction ratings. These traditional metrics make it easy for UX researchers to pinpoint successful and troublesome areas of a product. However, how do traditional metrics of user experience, like errors and satisfaction, impact the bottom line?

To see how tough that question is to answer, imagine you are proposing a usability study to a CEO. He has heard your spiel on assessing the user experience. You’ve...