Research that holds up to the highest scrutiny. FMG has consistently demonstrated the ability to be responsive and creative in solving problems while maintaining the highest levels of scientific rigor and transparency.

Research that improves your decision-making. At FMG, our team of social scientists is dedicated to providing research support and strategy consulting to improve your decision-making, efficiency, and communications.

Research that helps you understand your target audience’s behavior. Our scientific perspective helps clients understand their audience’s decision-making process and inform the design and development of solutions that will best generate positive outcomes. Take a moment to meet our team.

Research carried through implementation. We conduct the research, analyze it and explain the results, but this is just the beginning of the relationship we build with clients. Our role as your partner and consultant is to help make sense of the research as you introduce and implement the necessary changes.

Research conducted on a large scale. Our surveys have reached over 500,000 households annually. We’ve conducted over 80 surveys for federally sponsored research efforts and have most often served as the principal role in design, data collection, analysis and reporting.

At FMG, our team of highly trained social scientists works to better understand the unique challenges and underlying questions our clients face. Unlike firms that gather data and consider the work done, we realize that data delivery is only the beginning. As your partner, we work with you to understand the findings, suggest solutions, and track future change. We provide actionable, data-driven recommendations that will positively impact your bottom line.

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Capabilities

Research is the foundation of informed decision-making. Our full-service research firm offers capabilities to help clients evaluate, reinforce, change behavior, and produce positive outcomes.

Subject Areas

We reach a diverse audience across a wide variety of subject areas. For each challenge, we use our social science research expertise and tailor our approach to meet our clients’ needs and deliver actionable and reliable results.

Experience

We believe past performance predicts future behavior. Please take a look at the clients we help and the successful outcomes we’ve achieved for them.

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by Kinsey Gimbel

Update – Respecting Your Participants: Ethical Considerations in Focus Groups

by Kinsey Gimbel

focus group / market research / research design / featured / blog / qualitative

June 21, 2017

Focus groups, unlike some other forms of research, can feel quite informal. In fact, some of the best groups can look more like a table of friends chatting than a formal data collection effort. However, researchers always need to remember that focus groups (as well as one-on-one interviews and other qualitative methods) are research, and the same ethical requirements apply. If you’re working with a governmental agency or a university, you may need to have your project reviewed by an Institutional Review Board (IRB) or by the federal Office of Management and Budget (OMB). But even when your focus group effort does require these formal reviews, it is still important for researchers to remember their ethical responsibility to their participants.

The most fundamental ethical... more