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We are an applied research company that helps organizations and U.S. Government agencies make research-backed decisions that affect their customers, employees, and the citizens they serve. From evaluating advertising effectiveness, to assessing customer service performance, to testing the usability of a new mobile application, our team of highly trained social scientists works to fully understand each challenge. We then identify the proper approach and techniques that will provide the insight necessary to help clients make evidence-based decisions. If you haven’t already gathered, we love what we do. We look at every business challenge as an opportunity to answer the question – ‘why do people do what they do?’
We work hard to maintain a culture that fosters learning and growth, values education and promotes open communication for both clients and employees. As a result, we continue to grow each year, broadening our organizational capabilities and continually adding talented and driven professionals assembled from the best academic programs and research firms in the country.
Dr. Sean Marsh is a leading expert with over 16 years of experience in personnel research, analysis, sampling, and survey methods in the public and private sectors. His work has focused primarily on recruiting, market and advertising research, vocational choice, personnel selection, training, and youth demographics. This work has involved a variety of methodologies, all with a strong emphasis on survey design, sampling, and implementation.
In 2002, Sean partnered with Jason Fors to create Fors Marsh Group. Since its inception, the firm has added a team of more than 30 organizational and social scientists with varying backgrounds in psychological human resource management and business consulting. Under Sean's leadership, the firm has steadily grown each successive year, broadening its organizational capabilities and continually refining its core expertise.
Sean has authored numerous journal articles, professional papers, and technical reports as well as prepared numerous reports and briefings for the Assistant Secretaries of Defense, the Under Secretaries of Defense, the Secretary of Defense, and Congress.
Sean holds a Ph.D. in Industrial/Organizational Psychology from George Mason University and a B.A. in Psychology from the University of Toledo.
Ben Garthwaite is a Senior Vice President at Fors Marsh Group. Ben has over 15 years of experience managing and executing large-scale programs for public and private sector clients. At Fors Marsh Group, Ben is responsible for overseeing Business Development, Sales & Marketing, Accounting & Finance, Contracts & Legal, as well as the firm's Software Development services. He is responsible for developing and implementing growth strategy, securing corporate partnerships, delivering new business, and managing existing and new contracts.
Prior to joining Fors Marsh Group, Ben held a variety of leadership positions at Electronic Data Systems (EDS) and later Hewlett-Packard (HP). His tenure included serving as Program Manager for EDS' DoD-wide smart card contract and as Business Director responsible for business and finance, growth strategy and execution, contracts, supply chain, quality management, and numerous client-facing delivery and proposal efforts.
Ben received his M.B.A. from the Robert H. Smith School of Business at the University of Maryland and has a B.A. in Finance Investment Banking from the University of Wisconsin.
Dr. Griepentrog has over 14 years managing and executing human capital, communication, and public policy research for a variety of government, private sector, and academic clients such as the Department of Defense (DoD), Consumer Financial Protection Bureau (CFPB), Department of Veteran Affairs (VA), Federal Voting Assistance Program (FVAP), Internal Revenue Service (IRS), Central Intelligence Agency (CIA), Hewlett Packard (HP) and Mullen Advertising. As the Director of Research at FMG, Brian's work focuses broadly on modeling human decision making, be it a citizen, a consumer, or an employee. Some examples of his work include the design of a career development system for the VA allowing employees and potential employees to explore jobs across the VA that are consistent with existing and desired competencies; leading a cohesive program of research for the DoD to examine the vocational choices of America's youth and the social psychological influences that weigh upon these choices; forwarding a program of research to further the voting opportunities of overseas citizens; and instituting a consistent, theoretically grounded customer service evaluation framework across the IRS.
Brian's work has appeared in a variety of professional outlets like Personnel Psychology, Journal of Vocational Behavior, and Military Psychology as well as a host of national and international conferences like the American Psychological Association, Federal Committee on Statistical Methodology, and Society for Industrial Organizational Psychology. Prior to his work at Fors Marsh Group, Brian served as a personnel research scientist in the DC area and as an adjunct faculty at George Mason University where he developed performance management and selection systems for U.S. Intelligence Community organizations and taught on the topics of social cognition and team dynamics. Brian received his doctorate in Industrial/Organizational Psychology from George Mason University, and a B.A. in Psychology from the University of Minnesota.
Andy Blenkle is a marketing executive with extensive advertising experience supporting non-profits and federal organizations. At FMG, Andy serves as Vice President, focused on supporting client marketing campaigns and business development and partnership efforts.
In his executive-level experience, Andy has served as President of iostudio, a Nashville-based digital marketing firm, and served as Managing Director of J. Walter Thompson Inside, an internal communications and recruitment advertising agency. In these roles, Andy oversaw client relationships with the State of Tennessee, UPS, NBCUniversal, U.S. Chamber of Commerce, U.S. Customs and Border Protection, U.S. Department of State and the Army National Guard.
Earlier in his career, Andy managed and conducted market research for the Coors Brewing Company at FCB in San Francisco, led on-campus marketing efforts for VaristyBooks.com, and served as an infantry officer in the U.S. Marine Corps.
Andy earned a B.A. in Political Science from Villanova University.
Mr. John Low is a strategic business leader and recognized expert in advanced learning technologies. As the director of Learning Technologies, John collaborates across all divisions to extend the application of research into new learning and development services in the federal, financial, healthcare and technology sectors.
With more than 20 years of experience in the field, John has directed work across a broad range of federal clients, including the Centers for Disease Control (CDC), Veterans Affairs (VA), the U.S. Army, the National Archives and Records Administration (NARA), and the Defense Information Security Agency (DISA). He has led the creation of more than 500 technology-based training implementations and has consulted extensively on how best to use advanced learning technologies to achieve organizational goals.
Before joining FMG, John provided creative direction for over 150 award-winning applied and serious games, training simulations, communication campaigns, and eLearning systems. In addition, John has participated on the executive advisory board for the George Mason University’s Virginia Serious Game Institute and on the board of advisors for the George Mason University Learning Technologies program. He is also the founding director of JAMTECH, a biannual event focused on STEM education.
John earned a Bachelor of Fine Arts in Film, Cinema, and Video Studies from the Rhode Island School of Design.
As Director of Operations at Fors Marsh Group, Jason is responsible for overseeing and providing direction to the operations and IT teams and manages a variety of client research programs. He oversees the day-to-day operations of the firm and develops and directs programs designed to meet the needs of FMG, vendors, clients, and related initiatives. In addition, Jason is responsible for selecting and purchasing new technology and integrating it within current systems while maintaining a high level of security and stability within the network.
As part of his responsibilities, Jason manages multi-million dollar contracts with printers, mailing houses, and other subcontractors that participate in our large survey campaigns. He is also trained to manage system information security architecture, design, installation, operational planning, and risk remediation activities on more than 70 servers in support of various government clients, ensuring all systems meet highest level of standards to remain FISMA compliant. He has developed the Fors Marsh Group System Security Plan (SSP), Continuity of Operations Plan (COOP), Disaster Recovery Plan (DR), and other critical policies and procedures to ensure FMG retains the highest levels of protection for the existing IT infrastructure. Under his direction, FMG has been successfully audited, certified, and cleared to work for many highly sensitive government entities including DIACAP certification from the DOD, and independent review and approval of security controls by both the IRS and VA.
Jason joined FMG in 2005 and was promoted to Director of Operations in 2013. Over the past nine years, his work has led to the development and implementation of successful policies and procedures for human resources, accounting, information technology, and employee engagement. Prior to joining Fors Marsh Group, Jason held a leadership position at Bowling Green State University, where he was responsible for a team of 30 employees. Jason received his B.S. in Information Technology from George Mason University and has been professionally certified in A+, Net+, and Cisco technology platforms.
Dr. Jennifer Gibson has over twelve years of experience conducting industrial and organizational psychology research for government and private sector clients. Jen has conducted market research studies for the DoD; evaluated selection and assignment systems for the military; and conducted research on recruitment, person-organization fit, and worker well-being. As Director of Science and Analysis, Jen and her team consult with other divisions within Fors Marsh Group on research involving human subjects; appropriate estimation, interpretation, and presentation of statistics; and reporting survey statistics. She also supervises Research and Development efforts.
Jen has published her research in the journals Survey Practice, Journal of Vocational Behavior, and Military Psychology. She also serves as a reviewer for Personnel Review, Military Psychology, and the Journal of Vocational Behavior.
Prior to joining Fors Marsh Group, Jen instructed courses in psychology, psychological tests and measures, and statistics at Argosy University and George Mason University. She holds a Ph.D. in Industrial/Organizational Psychology from George Mason University and a B.A. in Psychology from the University of Virginia. Jen is also an accredited professional statistician (PStat®) and member of the American Statistical Association.
Dr. Katherine Ely has a research background in organizational recruitment, leadership development, and training evaluation, with a focus on applications within the Department of Defense. Since joining Fors Marsh Group in 2010, Katherine has played a lead role in multiple research efforts, including overseeing large-scale survey projects and contributing to the design and analysis of program evaluation efforts.
Her current research projects focus primarily on organizational recruitment, with an emphasis on understanding key drivers of organizational attraction across different target markets. Additionally she has been involved in the development and evaluation of training materials, including classroom instruction, Web-based training, and job aids.
Prior to joining Fors Marsh Group, Katherine was a research scientist at the Advanced Distributed Learning Co-Laboratory, where she conducted research on ways to increase effectiveness and efficiencies of Web-based instruction. Katherine has co-authored multiple peer-reviewed articles on training and development, including articles appearing in Psychological Bulletin, Journal of Applied Psychology, The Leadership Quarterly, and Military Psychology.
Katherine received her Ph.D. in psychology from George Mason University and her B.A. in psychology from the College of William & Mary.
Dr. Sarah Evans provides research expertise in risk perception, emotion, and message development as they relate to behavior change. Primarily focusing on risk communication and health decision-making, Sarah leads research to develop, test, and evaluate evidence-based behavior change communication for the Food and Drug Administration's Center for Tobacco Products, the United States Department of Agriculture, and the Federal Emergency Management Agency.
Prior to joining Fors Marsh Group, Sarah worked as the assistant director of Maryland's Center for Risk Communication Research and as a researcher at Wake Forest Baptist Medical Center and AAA Foundation for Traffic Safety. In these positions, she supported communication-based initiatives designed to produce targeted attitude and behavior change. Topics ranged from safe food handling among caregivers to distracted driving among youth to pesticide/heavy metals exposure among low-literacy farmworkers.
Sarah holds a Ph.D. in Communication, with an emphasis on Persuasion and Social Influence, from the University of Maryland. She also holds a M.A. in Communication from Wake Forest University and a B.S. in Communication Studies from Bridgewater College.
Alessandra joined Fors Marsh Group in 2012. Her primary responsibilities include project coordination, survey development, and analysis for the Youth Poll Study. Alessandra has worked on several web and mail-based surveys for the Department of Defense's Joint Advertising, Market Research & Studies Program.
Prior to joining Fors Marsh Group, Alessandra evaluated federally funded after-school programs, analyzed New York City's public school system, and conducted survey research at The After-School Corporation. She also worked as a Research Assistant at the Center for New York City Affairs.
Alessandra earned her M.S. in Urban Policy Analysis from The New School and her B.A. in Public Policy from Hobart and William Smith Colleges.
Dr. Ashlea Klahr is a clinical psychologist with expertise in mental health, parent-child relationships, youth development, and genetic and biological factors. At Fors Marsh Group, Ashlea primarily conducts research for the Military Recruiting Research Team in the areas of diversity, quality of life and mental health, and the role of parents in youth career decision-making.
Ashlea has published her research in peer-reviewed journals including Psychological Bulletin, Journal of Child Psychology and Psychiatry, and Development and Psychopathology. She has presented her research at various professional conferences, including the Behavior Genetics Association and the Society for Research in Child Development. She also serves as a reviewer for clinical and developmental psychology journals.
Prior to joining Fors Marsh Group, Ashlea completed postdoctoral training in adolescent development and psychoneuroendocrinology at the University of Chicago and an APA-accredited clinical internship at the University of Illinois at Chicago Medical Center, where she conducted research and provided psychotherapy for children and adults. She holds a Ph.D. and M.A. in Clinical Psychology from Michigan State University and a B.A. in Psychology from Grove City College.
As Project Manager Ashton Jacobe provides project management support across several ongoing studies at FMG, including management of client interactions as well as contract management activities. In her role, she manages a number of projects and facilitates the scope, schedule, budget, and resources from planning through implementation. In addition to her project management responsibilities, Ashton has over six years of research experience with an emphasis on survey development and data analysis. She has made major contributions to numerous ongoing studies of military recruiting efforts (e.g., advertising tracking and evaluation, recruiter quality of life, prior service research, and program evaluation) and has led a variety of survey efforts through survey development, data analysis, as well as conducted presentation of results to clients.
Ashton has extensive organizational leadership and public speaking experience with involvement in the Arlington/DC community, serving as the leader of a local chapter of the Toastmasters International Organization and a member of the local chapter of the Project Management Institute.
Ashton received her M.B.A. from the Robert H. Smith School of Business at the University of Maryland and has a B.A. in Psychology from the University of Virginia. She also holds her Project Management Professional (PMP) certification through the Project Management Institute.
Dr. Walton has nearly 20 years of experience in the areas of training, training evaluation, employee selection, career development, and leadership development. Since joining Fors Marsh Group he has been involved in work with the Federal Voting Assistance Program: creating, delivering and evaluating new training modules to improve voting opportunities for service members and their families. He also has been at the forefront of the development of the innovative career development website MyCareer@VA that allows employees and potential employees of the Department of Veterans Affairs to investigate all aspects of growing and advancing in their chosen career field.
He has conducted research in the areas of personality and personality measurement systems as well as assessment center theory and methodology. He has provided consultation to clients as varied as government agencies, local and regional businesses, Fortune 500 corporations, such as Boeing, as well as some of the top academic institutions in the country.
Dr. walton received his Ph.D. in Industrial/Organizational Psychology from the University of Tennessee-Knoxville, and later became a member of the faculty in their Department of Management. While on faculty he was recognized for his outstanding teaching and also served as a coach for the Executive MBA programs. In addition, Bill has served as a member of the faculty at American University's Kogod School of Business in Washington D.C.
Caitlin Krulikowski is a senior researcher with a background in advertising and marketing research. Since joining Fors Marsh Group in 2009, she has worked on a number of projects focusing on behavior change and decision making in the youth market with both quantitative and qualitative components. Caitlin has overseen and been involved in several multi-stage projects for clients including the Department of Defense, Food & Drug Administration, and DC Department of Health in addition to several partner advertising agencies. Her current focus is research in support of the entire strategic messaging process from formative research through concept and creative testing to evaluation.
Caitlin's research on young adults' usage, habits, and attitudes toward social media has been presented at national and international conferences, including ESOMAR, the American Association for Public Opinion Research, and the Society for Industrial & Organizational Psychology and will be published in a forthcoming issue of the peer reviewed journal Computers in Human Behavior.
Caitlin is currently pursuing her Master of Public Health in Public Health Communication and Marketing at George Washington University's Milken Institute. She graduated from George Washington University with a degree in International Affairs concentrating in International Economics and Contemporary Societies and Cultures.She also has a minor in Business Administration.
Dr. Wimpy is a political scientist with academic specialties in comparative politics, political behavior and research methods. At Fors Marsh Group, Cameron is a Senior Researcher and serves for the Communication Research Team where he designs and manages scientific research. He works more broadly with other teams to ensure their research meets proper statistical and research standards. Cameron also serves as a consultant for various software programs such R and Stata and is currently working on several packages that aid in interpretation and visualization of statistical modeling results.
Cameron is active in political science and has published in journals such as Political Science Research and Methods and Electoral Studies. He has conducted qualitative and survey fieldwork across the U.S. in several African and Middle Eastern countries and presented at professional conferences around the world. Previously, Cameron has taught courses on African Politics, American Government and several workshops on Stata and other types of software.
Cameron received a Ph.D. from Texas A&M University and M.A. and B.A. degrees from Arkansas State University.
Carrie von Bose is a behavioral economist with expertise in applied microeconomics, game theory, and economic experiments. Her current work centers on financial decision making and consumer behavior. Carrie works with a variety of methodologies, including statistical modeling, lab and field experiments, and survey design. Her past work experience includes estimating the economic effects of appearance and grooming, using statistical models to detect evidence of human trafficking, and developing software for political campaign microtargeting. She enjoys using experiments and data to derive insights about human behavior and is particularly interested in the effects of social and cultural factors on individual decision-making.
Carrie holds a Ph.D. in economics from the University of Texas at Austin and B.S. degrees in mathematics and economics from Arizona State University. In addition to her work with the Fors Marsh Group, she is a professor at Georgetown University where she teaches classes for the Master's Program in Applied Economics.
Corinne Berry is a qualitative researcher and interventionist focused on understanding how individuals engage in and make decisions about their health. She has a passion for working with underserved communities, improving health literacy and is an advocate for community-based participatory research methods. Since joining Fors Marsh Group in 2015, she has conducted exploratory studies for the Consumer Financial Protection Bureau (CFPB) focused on consumer decision-making and financial experiences. Additionally, she has applied her health communication research experience to projects sponsored by the D.C. Department of Health, Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC) – ranging from formative and design studies to message testing and campaign evaluation.
Prior to FMG, Corinne served as a Lead Social and Behavioral Scientist at the MITRE Corporation supporting health communication and change management initiatives for the Centers for Medicare & Medicaid Services (CMS), the Substance Abuse and Mental Health Services Administration (SAMHSA) and the Veterans Health Administration (VHA). She also served as an Adjunct Professor at George Mason University and was recognized in 2011 by the Department of Communication as “Adjunct Faculty of the Year.” Corinne has presented her research at the National Immunization Conference and DC Health Communication Conference.
Corinne received her B.S. from Virginia Tech and her M.A. in health and strategic communication from George Mason University.
Dr. Janel Schuh is a Senior Researcher on the Communication Research Team with more than ten years of experience conducting research in the government, non-profit, private, and academic sectors. Janel's recent communication studies focus on promoting pro-social behavior including sustainability and health behavior. Interpersonal communication, media effects, adolescents, the environment, and public health are among her research interests. Dr. Schuh is a mixed-methods researcher experienced in using surveys, focus groups, interviews, participant observation, and content analyses.
Janel has published peer-reviewed research, including in Cases in Public Health Communication Research & Marketing, and presented her research at the International Communication Association, the North American Association for Environmental Education, and other professional conferences.
Prior to joining Fors Marsh Group, Janel conducted strategic communication and market research for the Department of Commerce, the American Society of Association Executives, and other organizations. She worked for five years in film production before becoming a researcher. Janel holds a B.S. from James Madison University, an M.A. from UNC-Chapel Hill, and a Ph.D. from USC's Annenberg School of Communication, where she has taught courses including research methods and public health communication. She completed her postdoctoral research at Stanford's Graduate School of Education and Woods Institute for the Environment.
Jonathan Mendelson is responsible for designing and implementing cutting-edge survey sampling and weighting methodologies for a variety of mail, web, and mixed-mode surveys for the federal government. He has presented research on nonresponse, measurement, and online surveys at the national conference of the American Association for Public Opinion Research (AAPOR), and as a member of AAPOR's Education Committee, helps to plan and execute a highly successful series of educational webinars for survey practitioners nationwide.
In addition to his research, Jonathan is a skilled Stata programmer, having authored a program that allows analysts to greatly streamline their statistical programming code, reducing repetition, reducing opportunities for errors, saving numerous labor hours, and increasing efficiency across many survey efforts at Fors Marsh Group. He also wrote a Stata implementation of Chromy's method of probability proportional to size sequential sampling, including hierarchic serpentine sorting.
Prior to joining Fors Marsh Group, Jonathan worked in market research as a political consultant and conducted surveys for successful Congressional and Presidential candidates in order to inform campaign strategy.
Jonathan holds an M.S. in Public Policy and Management from the H. John Heinz III College at Carnegie Mellon University (CMU) and a B.S. in Political Science with a minor in Mathematics, also from CMU. As an undergraduate, Jonathan served as an elected member of student government and received a Senior Leadership Award from the university. Jonathan was also recognized by the Department of Mathematics for his outstanding performance on the Putnam Exam.
Jonathan is an accredited Graduate Statistician (GStat) and member of the American Statistical Association.
Jonathan joined the User Experience Research Team at Fors Marsh Group in 2012. In September 2015, Jon was promoted to Senior Researcher. In his role, he leads a team of user experience researchers to conduct usability tests and interviews, build user personas, and create prototypes to help organizations improve and create exceptional websites, apps, forms, and surveys for their users. During his employment with FMG, he has conducted research on: online financial education resources for the Consumer Financial Protection Bureau; mobile device passwords for the National Institute of Standards and Technology; patient, physician, and researcher materials and resources for the National Cancer Institute; tax forms for the IRS; and television rating feedback tools for the Nielsen Company. His research deliverables incorporate data from users' subjective experience, observable behaviors, and eye gazes to provide clients with insightful and actionable recommendations for optimal design.
Jonathan graduated with his M.A. from the Human Factors & Applied Cognition program at George Mason University. At George Mason, Jonathan worked on a variety of human factors and cognitive psychology projects. He was part of a team that prototyped a mobile device user interface aimed to increase pilot situational awareness while taxiing on runways. He was a research manager on cognitive training and aging studies, investigating neuropsychological and neural structural changes in older populations. He also assisted on driving simulator studies, investigating learning interactions with forward collision warnings.
Joseph N. Luchman is a Senior Scientist with over nine years of experience conducting quantitative behavioral science research. Joseph's role at Fors Marsh Group is as an applied behavioral statistician who develops, implements, evaluates the quality, and interpretation of statistical analysis conducted across many projects.
Joseph is an avid programmer in the Stata environment and has (co-)authored 4 different modules to conduct dominance analysis, chi-square automated interaction detection (CHAID), compute R2 fit statistics for count data models, and selecting all possible combinations of elements from a list. Joseph serves as an ad hoc manuscript reviewer for Organizational Research Methods, Social Indicators Research, and Journal of Happiness Studies. Joseph's work has appeared in Journal of Applied Psychology, Journal of Occupational Health Psychology, Computers in Human Behavior, Social Indicators Research, Journal of Happiness Studies, Journal of Business and Psychology, the Handbook of Employee Selection, and the Handbook of Psychology.
Joseph has his Ph.D. in Industrial/Organizational Psychology from George Mason University. He received his B.A. in psychology from the University of Iowa.
Dr. Kara Marsh has over 15 years conducting and managing applied research projects. She currently leads multiple teams of researchers in conducting communication research, primarily focusing on risk perceptions, behavior change, and improving health. Over the past decade, Kara has worked primarily with federal government clients, including FDA, DoD, USDA, and FEMA to lead the design and execution of evidence-based research to support the development of government-sponsored communication campaigns. Her research has also provided evidence to inform decision-making around public policy and federal regulations. From 2005-2009, Kara led the development and execution of a large-scale advertising tracking and evaluation survey and provided strategic feedback on a quarterly basis to DoD leadership and their appointed advertising agencies . She also has expertise developing surveys across a wide range of topics and conducting qualitative research, including focus groups, IDIs, and observational research. She has presented her work at professional conferences including the Society for Nicotine and Tobacco Research, the Society for Industrial and Organizational Psychology, and the American Association for Public Opinion Research. Her research has also been published in peer-reviewed journals.
Prior to joining Fors Marsh Group, Kara was a Research Scientist at Personnel Decisions Research Institutes, Inc., in Arlington, Va., where she designed, developed, and implemented a variety of human resource management solutions in the areas of performance, compensation, selection, and training.
Kara received her doctorate in Psychology, with a specialization in Industrial/Organizational Psychology, from George Mason University, and her B.A. in Psychology from the University of Texas at Austin.
Kinsey Gimbel's primary areas of experience are qualitative research, survey design and administration, data analysis and reporting, and program evaluation. She trained in focus group moderation at RIVA Training Institute, the industry's leader in qualitative research training, and as the lead moderator for FMG has conducted online and in-person focus groups with populations including veterans, medical professionals, federal employees, high school and middle school students, and military members. Kinsey has conducted research, training, and evaluation projects for organizations including the Department of Defense (DoD), Veterans Affairs (VA), the Internal Revenue Service (IRS), General Service Administration (GSA), and the Consumer Financial Protection Bureau (CFPB).
Before coming to Fors Marsh Group, Kinsey spent nine years at Macro International (now part of ICF International) working on data collections and program evaluations for the National Science Foundation and the National Institutes of Health. She also worked at the Center for Creative Leadership in Greensboro, North Carolina, where she coedited the sourcebook Leadership Resources: A Guide to Training and Development Tools.
Kinsey earned a Master of Public Administration from the University of North Carolina at Greensboro and received her undergraduate degree in History and Sociology/Anthropology from Guilford College in Greensboro, N.C. She also received a Graduate Certificate in Survey Design and Data Analysis from the George Washington University. She is a member of the American Association of Public Opinion Research and the Qualitative Research Consultants Association.
Dr. Laura Severance is a Senior Researcher with a background in military recruiting, cross-cultural issues, negotiation, and the role of gender in organizations. At Fors Marsh Group, Laura primarily conducts research for the Department of Defense's Joint Advertising, Market Research & Studies (JAMRS) Program. Her work examines perceptions of the military as they relate to a broad range of outcomes with a focus on the officer market and military recruiter quality of life.
Prior to joining Fors Marsh Group, Laura conducted research on intercultural conflict and negotiation as a MURI Graduate Fellow at the University of Maryland. She has authored numerous papers and book chapters and presented at conferences including the Society for Industrial-Organizational Psychology and the American Psychological Association. She received a Clara Mayo Award from the Society for the Psychological Study of Social Issues to support her work on gender and conflict in organizations. She also completed an internship with Federal Management Partners where she worked on projects related to organizational assessment, individual assessment, and employee development.
Laura earned her Ph.D. and M.S. in Social, Decision, and Organizational Sciences from the University of Maryland and her B.A. in Psychology from Bryn Mawr College.
Lindsey Brewer joined Fors Marsh Group in 2009. She currently leads several research efforts for the Military Recruiting Research team. Her primary research focus is the recruiting market for the Reserve and National Guard. Lindsey has experience with the development and execution of survey research for a range of populations, including youth, parents, current service members, and veterans. She also has experience conducting qualitative research studies, through both focus groups and online qualitative research platforms.
Lindsey's work has been presented at national and international conferences, including the American Association for Public Opinion Research and the European Survey Research Association.
Lindsey received her B.A. in Economics and Spanish from the University of Richmond. She is currently pursuing her Master of Public Policy at George Mason University.
Dr. Michael Karim has over five years conducting basic and applied research for academic audiences and government clients. Michael specializes in the analysis of geographic data and has led market segmentation and urbanicity analyses for the Department of Defense. As a Senior Researcher on the Military Recruiting Research team, Michael has helped provide the Department of Defense with geographically-informed recruiting recommendations by analyzing regional differences in who joins the Military and why they choose to do so.
Michael has presented his research at various professional conferences, including the American Psychological Association, Society for Industrial and Organizational Psychology, and the Association of Psychological Sciences. His work has been published in the Journal of Business and Psychology, Industrial and Organizational Psychology: Perspectives on Science and Practice, in an edited volume on emerging technology in education, and in professional newsletters.
Prior to joining Fors Marsh Group, Michael conducted research on the impact of technology on basic work processes. His work examined the nature and impact of learner control in digital learning environments and how electronic monitoring influences testing and learning processes. For his work in this area and his graduate school achievements, Michael received the Graduate Student Scholarship from the Society for Industrial and Organizational Psychology and the Mosel Award for Research Creativity from The George Washington University. He has taught courses at The George Washington University on industrial/organizational psychology and on organizational group and team dynamics. Michael holds a Ph.D. in Industrial/Organizational Psychology from The George Washington University and a B.S. in Psychology from The Ohio State University.
Ms. Natalie Namrow is a consultant with over six years of experience conducting and analyzing research on DoD personnel. Ms. Namrow is currently the lead analyst at the Defense Manpower Data Center (DMDC) for the Workplace and Equal Opportunity Surveys of Active Duty and Reserve Component Members, and the Military Investigation and Justice Experience Survey, investigating the experiences of survivors of sexual assault. Her research focuses primarily on Equal Opportunity, Racial/Ethnic Harassment and Discrimination, Sexual Harassment, and Sexual Assault in the DoD. She has experience in analyzing qualitative and quantitative data; conducting focus groups, writing, reviewing, and editing Congressional reports and briefings; and briefing high-level DoD officials as a subject matter expert. As lead analyst on several projects, Ms. Namrow works with her team as well as policy offices to formulate, define, and conduct research of broad scope and complexity to address opportunities to enhance and help workforce performance and engagement through applied industrial/organizations psychological theory. She also creates reports and briefs high-level leadership to make recommendations based on the outcomes of the projects. She is an expert in survey design and administration and provides technical consultation and advice to DMDC survey analysts, Branch Chiefs, and external clients. As lead analyst for several projects measuring behaviors and experiences, Ms. Namrow manages, designs, and conducts personnel surveys, as well as plans and conducts original independent research in survey methodology.
Natalie has co-authored several research publications measuring human characteristics of DoD personnel, including Overview Reports, Tabulation Volumes, and survey notes. She also volunteers with the DC Rape Crisis Center as a Hotline Advocate and aides in the facilitation of Crisis Intervention Advocacy Training.
Prior to joining Fors Marsh Group, Natalie was a research assistant to several neuropsychological studies, as well as a student fellow with the Consortium Research Fellows Program. She was also a teaching assistant for Statistics at the Catholic University of America. She holds a Master’s Degree in Psychology from The Catholic University of America and a B.A. in Psychology from Georgetown University.
Dr. Ron Vega joined Fors Marsh Group in 2012. He specializes in advanced statistical modeling and works on the Scientific Techniques and Analysis Team. Currently, he assists on contracts for JAMRS, GSA, and IRS, using latent class analysis and structural equations modeling to provide nuanced results for these clients. Dr. Vega has extensive experience using Stata, SPSS, Mplus, and Excel. Dr. Vega also previously served GSA as an independent consultant evaluating telecommuting programs.
Dr. Vega has authored publications in the Journal of Management, the Journal of Business and Psychology, and Human Performance. Additionally, he has presented at the annual conference for the Society for Industrial/Organization Psychology, annual convention of the American Psychological Association and the annual meeting of the Academy of Management.
Dr. Vega received his Ph.D. in Industrial and Organizational Psychology from George Mason University in 2015, where he also earned his Master's degree in the same field in 2012. He received his B.S. in Psychology at the Pennsylvania State University in 2009, with an added specialization in quantitative skills.
Sarah is the project lead for all of Fors Marsh Group's customer satisfaction and customer loyalty contracts and BPAs. She works with a number of government clients, including the Internal Revenue Service, the General Service Administration, and Defense Manpower Data Center on their tracking efforts. Sarah has years of experience with developing, managing, and implementing large scale satisfaction and loyalty studies.
Sarah earned her M.A. in Communication Studies with an emphasis on research and data analysis from West Virginia University. She has been with Fors Marsh Group since 2008 and has had her work presented at national academic conference such as the Society for Industrial & Organizational Psychology (SIOP) Annual Conference.
Sidney Turner joined Fors Marsh Group in October 2012. He is currently working on the Overseas Citizen Count project for the Federal Voting Assistance Program (FVAP). Before coming to FMG, Sidney held a number of fellowships and internships with organizations such as Loudoun County and the Economic Development Administration.
Sidney graduated with a B.A. in economics and history from the University of North Carolina - Chapel Hill and received his Masters in Public Policy from the College of William and Mary. He recently received a PhD in Public Policy from George Mason University. His research interests include local economic development, urbanization, and their relationship with political institutions. He has authored research papers that have been published in journals such as the Annals of Regional Science.
Stephen Busselberg joined the Fors Marsh Group in 2015 with eleven years of experience as a practicing statistician with emphasis in the fields of time series analysis and sampling design. Some of Stephen’s noteworthy accomplishments include a sample design for the Farm Service Agency which is implemented annually to estimate non-compliance in farm subsidy programs; and the creation of a sample design and estimation plan for the U.S. Citizenship and Immigration Service in order to estimate the prevalence of marriage fraud in immigration. In addition, Stephen created a methodology for estimating livestock inventories over time using an Extended Kalman Filter, a target tracking and signal filtering algorithm commonly used in GPS, sonar, and radar. This methodology integrates livestock survey results and data exogenous to these results, yet deterministically related to livestock inventories, in a State-Space model. The methodology is currently being employed by the National Agricultural Statistics Service (NASS) to estimate cattle and hog inventories in the United States.
Stephen obtained a B.A. in Economics from the George Washington University, and an M.S. in Statistics from the George Mason University. Prior to joining the Fors Marsh Group, Stephen spent sixteen collective years working for the Department of Homeland Security, the National Agricultural Statistics Service, and the American Insurance Association.
Dr. Thad Hall has over fourteen years of experience conducting public policy research for public sector clients and in academic settings. He has conducted research for the Federal Voting Assistance Program, the U.S. Election Assistance Commission, the states of New Mexico and Utah, as well as local governments, including Los Angeles County, California. Thad and his team work with organizations to evaluate, measure, understand, and influence the way people think and make decisions. He has particular expertise in the area of election administration and policy implementation.
Thad is a published author, with more than 40 research articles and book chapters and seven books - including Evaluating Elections: A Handbook of Methods and Standards and Authorizing Policy -covering topics related to elections and policy change. His research has been supported by grants from the U.S. Election Assistance Commission, the U.S. Department of Defense, the Pew Charitable Trusts, Demos, and Carnegie Corporation of New York.
Prior to joining Prior to joining Fors Marsh Group, Dr. Thad Hall was a professor of political science and served as the Director of the Master of Public Policy and Master of Public Administration Programs at University of Utah. He holds a Ph.D. in political science from the University of Georgia, a Master of Public Administration degree from Georgia State University, and a B.A. in political science from Oglethorpe University. He is a member of the American Political Science Association.
Abby Wright joined Fors Marsh Group in June 2016 as a Researcher for the Military Personnel Research team. Her primary responsibilities include analyzing data and creating quantitative reports for the Department of Defense's Joint Advertising, Market Research & Studies. Currently, she is working on the Ad Tracking Influencer and Recruiter Quality of Life studies.
Prior to joining Fors Marsh Group, Abby worked as a Data Analyst for SimpsonScarborough, a higher education market research firm where she develop questionnaires, analyzed data and created quantitative research reports for universities and colleges throughout the U.S. During her time at SimpsonScarborough, her role evolved to take on many additional responsibilities, including presenting results and recommendations to clients and mentoring junior staff members.
Abby specializes in statistical techniques and has several years of experience using statistical software packages, including SAS, SPSS and Stata. Abby graduated from the University of Utah with a B.S. in Psychology.
Adrienne N. Thrasher joined Fors Marsh Group in April 2016 as a Researcher. Her main focus is to analyze data and develop presentations for the Department of Defense's Joint Advertising, Market Research & Studies (JAMRS) program. Currently, she works primarily on the New Recruit and Advertising Tracking studies.
Prior to joining Fors Marsh Group, Adrienne worked as a Research Associate at the American Society for Radiation Oncology where she provided analytical and evaluation support for studies conducted by the Society’s various departments. She earned her M.S. in Health Science with a concentration in Administration and Community Health from Towson University in 2014 and graduated magna cum laude from Bowie State University with a B.S. in Psychology in 2010. During her graduate career, she worked as a graduate assistant in the department of Health Science where she tutored her peers in courses such as Research Methods and Quantitative and Qualitative Elements. Also, during her undergraduate career, she worked as a learning assistant where she instructed introductory level psychology lab courses. She is also a member of Eta Sigma Gamma National Health Education Honorary Society and Psi Chi International Honor Society in Psychology.
Alyssa joined Fors Marsh Group in January 2011 as a Research Intern and later was promoted into her role as Researcher. Her work focuses primarily on Reserve and Guard recruitment research for Joint Advertising and Marketing Research Studies. She is responsible for conducting data analyses and developing presentations for the Reserve and Guard segment of the Ad Tracking project, and she is also an analyst for a study on the enlistment decisions of new Reserve and Guard recruits. In the past, she has also worked on the Department of Veterans Affairs (VA) Career Mapping project, analyzing data and creating job profiles for a career exploration website.
Alyssa graduated from George Mason University with her M.A. in Industrial/Organizational Psychology. Prior to joining Fors Marsh Group, she received her B.S. in Psychology from the University of Florida where she was involved in research design and data collection for various organizational behavior and social psychology research projects.
Andrew Hale joined Fors Marsh Group in June 2011 to work with the Market Segmentation and Youth Poll teams. His initial responsibilities and projects included the construction of Segmentation Case Studies, the Segmentation Marketing and Media Guides, and the National Overview, which detailed media and consumption habits of youth to further recruitment efforts. He also assisted with various Youth Poll briefings and reports during this time.
In August 2012, Andrew moved to the Organizational Performance team and has since worked on numerous customer satisfaction projects for federal agencies and departments. His primary projects involve customer satisfaction work for the GSA, IRS, and DMDC. Andrew has also assisted with various projects beyond the customer satisfaction realm, including the IRS Tipping Study, FDA Copy-Testing, and other collaborative efforts within the company.
Andrew received his B.A. from the College of William and Mary and his M.A. in Industrial/Organizational Psychology from George Mason University. Prior to joining Fors Marsh Group he worked as a research fellow with the Human Resources Strategic Assessment Program at the Defense Manpower Data Center.
Ashley Barbee is a Researcher with a background in advertising and market research. Since joining Fors Marsh Group, she has coordinated both quantitative and qualitative research including online surveys, field-intercept surveys, and focus groups for a number of government clients including The Food and Drug Administration (FDA), the U.S. Department of Agriculture (USDA), and the Federal Emergency Management Agency (FEMA). Ashley is trained in focus group moderation from the RIVA Training Institute, the industry's leader in qualitative research training.
Ashley is a member of the American Psychological Association (APA) and her work has been presented at national conferences of the American Association for Public Opinion Research, American Psychological Association, and Virginia Psychological Association.
Prior to joining Fors Marsh Group, Ashley was a project director for a market research firm in Virginia Beach managing Behavioral Risk Factor Surveillance System (BRFSS) data collection for Oregon Department of Health and Centers for Disease Control (CDC). She received her M.A. in Industrial/Organizational Psychology from East Carolina University, where she had the opportunity to teach statistics to undergraduates and first-year graduate students. Ashley also has a B.S. in Psychology with a minor in Statistics from James Madison University.
Brock is US Marine combat veteran and has over six years of research experience in evolutionary and cognitive psychology pertaining to memory, decision-making, biases, heuristics, and information-seeking behavior. He joined Fors Marsh Group in 2016 and is currently a researcher for the Department of Defense's Joint Advertising, Market Research and Studies (JAMRS) team where his primary responsibilities involve development, implementation, and analysis of youth poll recruitment and tracking studies.
Brock’s prior military service involved infantry ground combat operations while in Iraq and Afghanistan and has since earned a B.A. in Psychology from Florida International University and an M.S. in Cognitive Psychology from Oakland University. He has published peer-reviewed research and presented his work at several national conferences, including those of the Society for Applied Research in Memory and Cognition and the Human Behavior and Evolution Society.
Brock has also instructed college psychology and research methods courses, and has assisted in online course curriculum development for higher education
Colin joined Fors Marsh Group in 2015 as a Researcher for the Organizational Performance team. His primary responsibilities include data analysis and survey development related to the overseas citizen voting population for the Federal Voting Assistance Project (FVAP).
Prior to joining Fors Marsh Group, Colin worked as the Project Manager on the NSF funded Boundaries of the American Mosaic Survey and as a Research Assistant at the Center for Drug and Health Studies studying prescription drug abuse determinants.
Colin graduated with an M.A. in Sociology from the University of Delaware and a B.A. in Sociology and History from Dickinson College. During his studies he focused on quantitative projects related to wealth, race, neighborhood factors, and social inequalities.
Edward Pierce joined Fors Marsh Group as a User Experience Researcher for the Organizational Performance team in May 2015. He is trained in a multitude of qualitative and quantitative research methods, including survey design and implementation, cognitive interviews, focus groups, think-aloud protocols, and task analyses. He assists with user experience tests and interviews, builds user personas, and creates prototypes to help organizations improve and create exceptional websites, apps, forms, and surveys for their users.
Prior to joining Fors Marsh Group, Edward was a Graduate Research Assistant at George Mason University where he collected, analyzed, and interpreted data from psychophysiological measures such as eye-tracking, heart-rate variability, and electroencephalogram (EEG.) He has used brain stimulation known as transcranial direct current stimulation (tDCS) to investigate its effect on decision-making, risk-aversion, working memory training, and deductive reasoning.
Edward focuses on user-centered design research to improve the interaction between people and technology. Edward earned his M.A. in Human Factors and Applied Cognitive Psychology from George Mason University.
Elena McGrew joined Fors Marsh Group in March 2014 as a Research Analyst. Her primary responsibilities include data analysis and development of client-specific presentations for the Department of Defense‘s Joint Advertising, Market Research & Studies (JAMRS) Ad Tracking Study.
Prior to joining Fors Marsh Group, Elena received her MSc in Marketing Management from ESADE Business School in Barcelona, Spain. During her graduate studies, Elena researched the changes in consumer behavior and customers' price sensitivity following the recession of 2008. Prior to her MSc program, she earned her BA in Economics from the American University in Bulgaria.
Emma Gardiner is an applied cognition researcher with over two years of experience in qualitative research and expertise in user experience (UX) studies. She works on research studies that investigate and solve usability problems and evaluate the user experience and effectiveness of websites, mobile apps, and paper forms. She is trained in a multitude of qualitative and quantitative research methods, including in-depth interviewing, usability testing, statistical methods of analysis, competitive analyses, heuristic evaluations, content coding, and data analysis. She has worked as a qualitative researcher on projects for the Consumer Financial Protection Bureau (CFPB), the National Cancer Institute (NCI), the Federal Voting Assistance Program (FVAP), Oculus, and Facebook.
Prior to joining Fors Marsh Group, Emma spent two years as a research assistant to a professor in the University of Michigan School of Information (UMSI). She conducted interviews with 10-17-year-olds and parents about their social media use in the home, analyzed data, wrote a literature review, and co-authored a research paper. In her program at UMSI, Emma contributed to the ideation, iterative design, usability testing, and development of a website parking application that began as a capstone project and is now an LLC.
Emma examines issues at the intersection of people, information, and technology. She has a Bachelor of Science in Information from the University of Michigan with a focus in UX.
James joined Fors Marsh Group in 2015 as a researcher. He works on the Scientific Techniques and Analysis Team and specializes in advanced statistical analysis and survey methodology. In his role at FMG, James serves as an internal resource to assist other teams on projects involving advanced quantitative analysis, experimental sampling and matching, and survey design. At FMG, James has worked on user experience projects for Facebook, segmentation analyses for the Center for Disease Control and Prevention, and direct mail experimentation plans for the Federal Voting and Assistance Program.
Prior to joining Fors Marsh Group James worked as an analyst at Hanover Research specializing in survey methodology, where he worked primarily with higher education institutions to design, administer, and analyze surveys to assess topics such as: institutional brand perception, optimal tuition pricing, and factors that affect matriculation and retention rates.. He has an M.A. in Political Science (American Politics) from the University of Notre Dame, a B.A. in Government and Religion from Dartmouth College, and has also presented his research at professional political science conferences.
Jake's primary focus is with Fors Marsh Group's User Experience team testing the usability of interfaces for desktop and laptop computers, as well as various mobile devices. Jake writes protocols and leads usability sessions and in-depth interviews to collect data on how people interact with these various interfaces and then analyzes both qualitative data (i.e., what participants said) and quantitative data (i.e., eye-tracking data, mouse clicks, time taken) to create actionable recommendations for clients. Clients then use this information to refine their interfaces to make them more user-friendly.
Jake's prior focus was with Fors Marsh Group's communications research team, including advertising evaluation studies and copy testing efforts for a number of government clients, including the Department of Defense and the Food and Drug Administration. In addition, he has experience designing and working with nationally representative surveys that measure various emotions and lifestyle traits of certain target populations, as well as writing questionnaires and technical reports.
Jake earned his M.A. in Industrial/Organizational Psychology from George Mason University. Prior to joining Fors Marsh Group, Jake spent time studying personnel retention at the U.S. Army Research Institute for the Behavioral and Social Sciences.
Jenny Kim joined Fors Marsh Group in 2011 and is currently working as a Researcher for the Department of Defense's Joint Advertising, Market Research and Studies (JAMRS) team where her primary responsibilities involve survey research, data analysis and presentation development for the Youth Poll Study and Market Segmentation.
Prior to her role as a Research Assistant, Jenny was a part of the Fors Marsh Group Operations team, working as a Junior Survey Statistician. Her responsibilities included assisting in cleaning data frames, combining various modes of data and writing syntax to clean and code data in final data sets for analysis for various surveys. She graduated from the George Washington University with a B.A. in Psychology and minor in Sociology.
Lindsay Thomas joined Fors Marsh Group in June 2015 as a Researcher for the Department of Defense's Joint Advertising, Market Research & Studies (JAMRS) program. Currently, she works primarily on the New Recruit and Prior Service studies to track, implement, and analyze survey data. Lindsay is also transitioning to assist the JAMRS team with project management.
Lindsay came to Fors Marsh Group with experience in project management from HITT Contracting, and previously worked as a Research Assistant on the Teaching, Research & International Policy (TRIP) project for the Institute for the Theory & Practice of International Relations. Lindsay graduated from the College of William & Mary in 2014 with a B.A. in Government and Classical Studies.
Lisa DeMelfi joined Fors Marsh Group as a Data Entry Clerk in March 2013, working on various survey projects with the Data Entry Team. She transitioned to a Researcher in May 2014, joining the Reserve and Guard team for the Advertising Tracking Study. Her primary focus is to analyze data and develop presentations for the Department of Defense's Joint Advertising, Market Research & Studies (JAMRS) program. Lisa also works on the JAMRS Evaluation Survey, which measures user satisfaction of JAMRS's market research services, database services, and marketing and communication efforts.
Prior to joining Fors Marsh Group, Lisa worked at the MapStory Foundation as a research intern. Her responsibilities included creating, preparing, and uploading data for analysis, using Geographic Information System (GIS). Lisa received her B.A. in Sociology from Bloomsburg University with a focus in quantitative research and social statistics. During her undergraduate career, she worked as a student research assistant for the department of Biological & Allied Health Sciences. Lisa was also involved in various research projects including a study on consumerism and the determinants of overspending.
Mallory joined Fors Marsh Group in 2014 as a Research Analyst. Her primary focus is the Ad Tracking team, where she works on the Influencer unit. The Ad Tracking Study measures awareness of and reactions to the Military's advertising campaigns for the Department of Defense's Joint Advertising, Market Research & Studies Program.
Prior to joining Fors Marsh Group, Mallory worked as a Marketing Director at a financial consulting firm in Charlottesville, Virginia. She earned her M.S. in Commerce with a concentration in Marketing and Management from the University of Virginia McIntire School of Commerce in 2013 and her B.A. in Psychology from the University of Virginia in 2012. During her time there, she gained internship and work experience in research, marketing, and web management.
Marina Zhou joined Fors Marsh Group in January 2015 as a Research Assistant. Her primary responsibilities include working with project teams to track, implement, and analyze survey data for the Department of Defense's Joint Advertising, Market Research & Studies (JAMRS). Currently, she is working on the New Recruit, Ad Tracking, and Youth Poll studies.
Prior to joining Fors Marsh Group, Marina worked as an intern at Analyst Institute, a political strategy firm which designs and implements randomized controlled trials for field campaigns, and worked as a research assistant in Georgetown's Department of Government. Marina graduated from Georgetown University with a B.S. in International Economics.
Melissa joined Fors Marsh Group in May 2015 as a researcher for the Organizational Performance team. Prior to joining Fors Marsh Group, Melissa worked as a Research Fellow for the U.S. Army Research Institute for the Behavioral and Social Sciences where she conducted basic research on leadership topics. She also worked as a Graduate Research Assistant at George Mason University on projects examining team dynamics and personality.
Melissa graduated with an M.A. in Industrial/Organizational Psychology from George Mason University and a B.S. in both Psychology and Interpersonal/Organizational Communication from the University of Central Florida.
Michael Siebel joined Fors Marsh Group in 2015 as a Researcher for the Department of Defense’s Defense Manpower Data Center (DMDC) and Joint Advertising, Market Research & Studies (JAMRS) Program. His primary responsibilities include survey development and analytical support on DMDC projects as well as data analysis of New Recruit studies.
Prior to joining Fors Marsh Group, Michael provided econometric and political economy analysis at the Millennium Challenge Corporation (MCC). He holds an M.A. in Political Science from the University of Missouri-St. Louis and is currently pursuing a Graduate Certificate in Survey Design and Data Analysis from George Washington University.
Morgan Haight joined Fors Marsh Group in July 2012 as a Research Assistant before being promoted to Researcher. Her primary responsibilities include analyzing data and presentation development for the Department of Defense's Joint Advertising, Market Research & Studies (JAMRS) Youth Poll Study.
Prior to joining Fors Marsh Group, Morgan worked as a client service intern at a public affairs firm in Washington, DC. Morgan graduated summa cum laude from the College of William & Mary in May 2012 with a B.A. in Sociology and Philosophy. During her time there, she held leadership positions in her sorority, Pi Beta Phi, and conducted research projects in the areas of immigration and language policy, race relations, and social move.
Nikkita Sarna joined Fors Marsh Group in August 2014 as a Research Analyst for the Communication Research team. Her primary responsibilities include conducting data analysis and creating both quantitative and qualitative reports for multiple clients including both government and advertising agencies.
Prior to her start at FMG, she worked as a Research Associate at the Institute for Consumer Behavior at Georgetown University. She also worked at the University of Maryland Robert H. Smith Behavioral Lab where she was able to conduct her own research looking at how social interactions can affect the consumer decision making process. She earned her B.A. in Psychology and Marketing from the University of Maryland as a College Park Scholar.
Pengyu Huang joined Fors Marsh Group in August 2014 as a Researcher. His work focuses primarily on survey sampling, weighting as well as nonresponse analysis, and he has been involved in various projects for clients including Department of Defense (DoD), Food & Drug Administration (FDA), and DC Department of Health (DCDOH). He has extensive experience using Stata, SAS and R.
Prior to joining Fors Marsh Group, Pengyu held an internship position at Westat. He earned his M.S. in Survey Methodology with a concentration in Statistics from the Joint Program in Survey Methodology (JPSM) at University of Maryland in 2014.
Since joining Fors Marsh Group in July 2012, Samuel Evans has worked on various projects associated with the Department of Defense's Joint Advertising, Market Research & Studies (JAMRS) Program. His current responsibilities include the development and execution of survey research, the analysis and interpretation of data from numerous sources, and the preparation of client-driven deliverables. His projects, Market Segmentation and the New Recruit Survey, are aimed at understanding the recruiting market prior to and during the enlistment process. By running detailed analyses of group behaviors and decision-making strategies throughout diverse markets, Samuel provides customized overviews and recommendations that influence resource allocation and policy changes.
Prior to joining Fors Marsh Group, Samuel received his B.A. in Psychology from the University of Virginia. During his time as an undergraduate, he took part in an internship with Wediko Children's Services, where he acted as a member of the Activities/Direct Care staff. His responsibilities included working on a team to guide a group of adolescents through a therapeutic program designed to improve behavior, promote proactive decision making, and pursue constructive outlets.
Tina Kurian joined Fors Marsh Group in 2010. She has worked on the Department of Defense's Influencer and Reserve surveys for the Ad Tracking Study, which measures awareness, reactions, and impressions of military ads. Tina has worked on the Department of Veterans Affairs (VA) Career Mapping project analyzing jobs and creating career profiles for a career exploration and mapping site. She currently works on the NIST MEP Client Survey, IRS customer satisfaction surveys, and the General Services Administration (GSA) customer loyalty study assisting with survey development, data collection, data analysis, and briefings.
Tina graduated from George Mason University with an M.A. in Industrial/Organizational Psychology. While studying at GMU, she worked at Defense Manpower Data Center and at HumanR, Inc., where she gained experience in managing surveys in the field, data analysis, and reporting. Tina also attended the University of Maryland, where she earned her bachelor's degree in Psychology and Criminology, with a minor in French. During her time there, she was involved with social psychology research on group decision making, industrial/organizational psychology research on the training needs of graduate psychology students who are required to teach undergraduates (ADOPT Initiative), and criminology research involving network analysis on gangs.
Alexis joined Fors Marsh Group in 2015 as a Social Media Strategist to implement and oversee content creation across 8-10 social media platforms, execute digital events such as Facebook Live, conduct analytic reporting, and perform general digital marketing efforts for the Army National Guard.
Prior to joining Fors Marsh Group, Alexis worked as a Digital Strategist for The District Communications Group (SDVOSB) where she implemented digital campaigns raising awareness for products and services available veterans, service members, and their families. Furthermore, Alexis worked as the Social Media and Communications Manager for a local human services association and as a Media Specialist for ICF International performing work on multiple government agency contracts.
Alexis earned her B.A. from George Mason University in Public Relations and Electronic Journalism. She is actively involved in the American Advertising Federation DC chapter (AAF DC) and the American Marketing Association (AMA).
Alexis joined Fors Marsh Group in November of 2015 as a data entry associate. Responsibilities in data entry consists of monitoring survey return, entering survey responses into datasets, coding and cleaning open ended surveys, and updating response rate reports based on current return.
Prior to joining Fors Marsh Group, Alexis worked as a Quality Assurance Specialist at FedBid. In this role she was responsible for validating bids on the marketplace by ensuring compliance with federal regulations, investigating Seller bid delivery issues, and generating regular reports for Buys with potential high risk on FedBid’s marketplace.
She earned her B.S. in Sociology and Psychology from Radford University (Radford, VA) in 2011. While attending Radford University, Alexis worked as a Research Associate at the Center for Social and Cultural Research. As a Research Associate, her responsibilities included creating surveys for clients, collecting and compiling data, and writing reports based on her findings.
In her role as Financial Analyst, Azadeh Abbasi is responsible for supporting the day-to-day accounting and financial functions for the Company, to include: purchasing services, payment services, accounting and reporting services and additional financial support.
Prior to joining Fors Marsh Group, Azadeh worked as a Financial Controller at Alion Science and Technology, a government contractor. In this role, she was responsible for providing financial support, contract management, and budget forecasting.
Azadeh graduated from George Mason University with a B.S. degree in Accounting.
Blake Kosciow joined Fors Marsh Group in June 2016 as a Data Entry Associate. He works with the data entry team supporting survey operations. This includes accurately entering, cleaning, and coding data for the various different surveys conducted by Fors Marsh Group.
Prior to joining Fors Marsh Group, Blake worked at George Mason University’s Center for Social Science Research as a telephone survey laboratory supervisor, where he oversaw data collection for telephone surveys and monitored project progress. He also worked as a research assistant for the American Sociological Association, where he was involved in data collection, cleaning, and analysis for a research project funded by the National Science Foundation.
Blake received his B.A. in Sociology with a concentration in Childhood and Youth from George Mason University in May 2015. He plans to continue his education and pursue a PhD in Sociology.
Christina Skinner, SPHR, is FMG's Human Resources Manager and responsible for the administration of human resources policies, programs and procedures for the organization. Christina brings over 5 years of progressive Human Resources experience in a variety of industries ranging from a small, non-profit to a Fortune 500 headquarters.
Christina holds her Masters of Professional Studies in Human Resources and Employee Relations from Penn State University and holds a Senior Professional in Human Resources (SPHR) certification since 2015. In addition to her responsibilities at Fors Marsh Group, she is an active board member for HR Alliance - a local HR professional association whose mission is to provide the power and tools to jump-start, reboot, or continually improve the careers of HR Professionals within the DC Metro area.
Chris joined Fors Marsh Group in 2016 as a Graphic Designer. His primary duties involve layout design and creating visual representations of data. His work has been primarily focused on working with the National Guard and the Food and Drug Administration.
Before joining Fors Marsh Group, Chris worked as a Graphic Design intern at a financial advising firm, designing their market reports to be distributed to their clients. As their sole designer, he planned and designed their 72-page annual report on Enterprise Investment Schemes.
Chris graduated with a B.A. in Art, Design & Media from Richmond University in London, after previously studying Graphic Design at Susquehanna University.
Craig Kessler joined Fors Marsh Group in January and is a Project Manager in the Marketing department with expertise in digital marketing and PR. Craig works on a variety of projects, ensuring that all project deliverables are executed on time, within budget and at the required level of quality.
Prior to joining Fors Marsh Group, Craig Kessler worked as a Senior Account Executive at the full-service agency, LMO Advertising. Prior to that, he worked as a Digital Publicist at MXM Social. In these roles, Craig developed and then executed social media strategy for clients as well as managing client relationships. Craig has worked with organizations such as the Army National Guard, Eucerin, NIVEA, and H-E-B.
Craig earned a B.S. in Marketing from Penn State University in 2007 and a Master’s from Georgetown University in Public Relations and Corporate Communications and is currently studying to obtain a PMP certification.
Deepthi Lomada joined Fors Marsh Group in August 2012 as a Software Engineer and has over four years of experience in developing and maintaining software applications. Throughout her professional career, she has been dealing with programming under Microsoft .NET framework using C# programming languages and Database development. At Fors Marsh Group, Deepthi will use her technical expertise to design and implement software solutions.
Deepthi earned her Master's degree in Computer Applications from Visvesvaraya Technological University and holds a Bachelor of Science degree from Sri Venkateswara University.
As the Office Manager at Fors Marsh Group, Hillary oversees the day-to-day operations of the organization. She is responsible for managing the reception area to welcome visitors, supporting staff on requested projects, supervising maintenance and alteration of office areas and equipment. Hillary also coordinates catering, employee events, on-site meeting logistics, and maintains relationships with vendors for the ordering of office supplies.
Prior to joining FMG, she worked as an Executive Coordinator and Office Manager with a non-profit organization. In her role she provided administrative support to the CEO and senior staff, supervised the Building Maintenance Manager, as well as maintaining a professional presentation, functionality, and culture of the 50 personnel office,.
Hillary has a B.S in Communication from Old Dominion University in Norfolk, VA.
In his role as Technical Editor II, Ivan Sciupac provides broad-based technical editing skills to a variety of FMG materials and client deliverables, including research papers, technical reports, client briefings, and surveys/questionnaires. As a member of FMG’s Scientific Techniques and Analysis Team (STAT), Ivan works to improve editorial and visual standards company-wide. He provides detail-oriented reviews of documents and proposals and applies client-specific or internal style guides while ensuring a high level of excellence in the areas of diction, grammar, punctuation, clarity, style, and layout.
Before joining FMG in November 2015, Ivan worked as an editor, proposal production manager, and technical writer for a variety of Washington, DC-area companies. He has extensive expertise in document development and management, having served Federal and private sector customers since 1999.
In 2005, Ivan won his company’s Outstanding Customer Service Award for creating and editing various documents for the Federal Aviation Administration (FAA). He also won six California Intercollegiate Press Awards (CIPA) while serving as News Editor and Editor-in-Chief of the UC Irvine campus newspaper. He loves the Oxford comma—and the em dash—and believes sentences can end with a preposition.
As Fors Marsh Group's Controller, Jen is responsible for purchasing services, payment services, accounting and reporting services, tax compliance, and additional financial support. Jen is a CPA with over 15 years of public accounting, non-profit and private industry experience.
Prior to joining Fors Marsh Group, Jen managed the accounting duties at Rappahannock Investment Company, Blue Heron Capital and Stone Ridge School of the Sacred Heart. She received her B.A. in Accounting from the University of Maryland. In addition to her responsibilities at Fors Marsh Group, Jen is an active board member for a local nonprofit and member of Phi Beta Kappa.
Johnny Diep has 15+ years of experience in developing and integrating large-scale IT systems. Most recently, Mr. Diep has served as Lead Developer for the implementation of FDA's Competency Assessment and IDP Generation system. He also serves as Fors Marsh Group's lead developer on the MyCareer@VA project which includes development of the Career Fit Tool, development of a Master Database, and the technical design of a single-sign on and user account solution. He has 8+ years of experience developing Identity Management, Access Control, and PKI-based security solutions that include using biometrics, Java smart card, Hardware Security Module (HSM), digital certificates, SSL, and encryption.
Prior to joining Fors Marsh Group, Mr. Diep worked at EDS and Booz Allen Hamilton as a lead developer/architect on several high-profile projects including the DMDC RAPIDS system, the DISA Joint Enterprise Directory Service (JEDS), and the DISA National Senior Leadership Decision Support System(NSLDSS).
Johnny earned his Master's degree in Information Systems from George Mason University and holds a Bachelor of Science degree in Systems Engineering from the University of Virginia.
Kasaundra joined Fors Marsh Group in 2012 as an Administrative Assistant. Her responsibilities include support for company executives, clients and research staff, travel planning, and monthly reporting.
Prior to joining Fors Marsh Group, Kasaundra worked as the Office Manager at PharmSource Information Services, Inc., a pharmaceutical publishing and consulting company. In this role she was responsible for providing administrative support, website content management, and bookkeeping.
She has a B.S. in General Science from the Virginia Commonwealth University in Richmond, VA.
In her role as Survey Administration Supervisor, Kim Wyborski is responsible for managing the data entry team, maintaining mailing schedules, project timelines, data cleaning and coding. She also oversees the general project logistics with regard to the mail process, creating print contracts, maintaining project schedules, and assisting with data delivery and deadlines.
Prior to joining Fors Marsh Group, Kim was a Project Manager at Zogby International in Utica, N.Y., and managed a wide variety of public and private sector survey research projects, online, telephone, intercept interviewing, and focus groups. She also worked as a research associate at WB&A Market Research in Crofton, Md., on the healthcare team, where she wrote survey instruments and reported and managed data collection.
Kim received her M.B.A. in Technology Innovation Management with a concentration in human resources and her B.S. in Business Administration from State University of New York (SUNY) Institute of Technology.
Lily Fitzgerald joined Fors Marsh Group in June 2014 as a Junior Survey Statistician. She works mostly with the Data Entry Team, assisting in the cleaning of data frames, merging data together, as well as writing syntax to clean and code data to be submitted for analysis for various surveys.
Lily graduated from George Washington University with a B.A. in Computational Mathematics and a minor in Political Science. During her time there, she interned with The Analyst Institute, assisting with collection of polling and voter data. She also worked with Professor John Sides of The Monkey Cage Blog, currently hosted by The Washington Post in collecting data for the 2014 Midterm Election Cycle.
As a Digital Marketing Strategist, Lindsay’s expertise melds the strategies, trends and insights from communications, digital, and traditional marketing to help clients reach their desired audiences. She works with both Army National Guard and the Federal Voting Assistance Program to develop effective strategies and practices right for public sector social media marketing, with the goal of shaping behavior change.
Prior to joining FMG in 2016, Lindsay worked as a Social Media Specialist for the Department of Defense, and consulted on digital marketing and outreach campaigns for the Department of State and the Department of Veterans Affairs. She got her start in digital communications at the White House, serving in the Office of Digital Strategy. Lindsay’s past experience also extends into the private sector, having worked as marketing manager and community manager for corporations large and small in the Philadelphia area.
Lindsay received a B.A. from Hampton University in Journalism and Mass Communications and Public Relations. She is actively involved with the American Advertising Federation, DC Chapter (AAF DC); the American Marketing Association, DC Chapter (AMA DC); and DigitalGov, Social Media Community of Practice.
Mahima Pant joined Fors Marsh Group in February 2016. In her role of a Survey Administration Supervisor, Mahima is responsible for supervising the tasks and responsibilities for the data entry team to maintain quality data collection efforts. She also oversees any oversights of print vendors for mail administration surveys and coordinates positively between project leaders and staffs.
Prior to joining Fors Marsh Group, Mahima worked for Westat in Rockville, MD and supervised the data management team. She worked on incoming raw data and executed quality assurance. She also worked on developing training materials to improve productivity and accuracy and effectively conversed between several departments.
Mahima received her B.A. in General Studies concentrating in General Business from Fort Hays State University in Kansas. She is looking forward to going back to get her MBA soon. She served as a PTA Treasurer for Algonkian Elementary School for the Year 2014-2016. She has been an active member of the Algonkian PTA and volunteers and coordinates several events.
Marcus Kotwicki joined Fors Marsh Group in April 2009 as a Data Entry Clerk, working with the data entry team on various survey projects. After becoming more involved in IT support, Marcus transitioned to a full-time IT Consultant in May 2010.
In addition to his IT role, Marcus handles most of the online survey design as well as many of the initial paper survey designs. He is always looking for ways to improve productivity through technology.
Marcus graduated from George Mason University with a degree in Business Management and a minor in computer science. He has been professionally certified in A+.
Mary Beth Lombardo is experienced in both qualitative and quantitative research. Over the past three years, she has been involved in market research projects for top Fortune 500 companies like BP, McDonald’s, Caterpillar, the Coca-Cola Company, Yahoo!, and McGraw Hill. Her research has also included the study of law enforcement opinions on gun legislation, the health and wellbeing of local law enforcement officers, and the efficacy of commonly used crime statistics programs. As a Business Development Specialist, she conducts market analysis and background research. She also works closely with other Fors Marsh Group teams to craft winning research proposals.
Prior to joining Fors Marsh Group, Mary Beth worked as a content analyst for Hanover Research and as a research analyst for Purple Strategies, specializing in survey design and data analysis for high-value clients. She holds a Master of Arts in Political Science from Indiana University and an Honors BA in Political Science and History from the University of Delaware.
As Marketing Communications Manager, Megan oversees brand messaging for Fors Marsh Group, including public relations, digital marketing, and internal communications. In addition, she works closely with the research team to ensure all study findings and reports are available to clients and their shareholders.
Prior to joining FMG, she worked as marketing communications manager at an experiential marketing agency, communications manager for a private equity firm and PR/media relation's administrator at a large manufacturing association. Megan began her career in public relations working at a boutique agency in Milwaukee, Wis.
Megan received a B.A. from Marquette University in Public Relations and Advertising. She is actively involved with the Public Relations Society of America (PRSA), Business Marketing Association (BMA), Marketing Research Association (MRA), and Social Media Club Chicago (SMC).
Nicole Eisenstat, PHR, SHRM-CP is FMG's Human Resources Generalist and responsible for the day to day administration of Human Resources activities including: benefits administration, recruiting, new hire onboarding, employee engagement and performance management.
Prior to joining Fors Marsh Group in 2015, Nicole was the sole HR administrator at a small law firm supporting 9 attorneys, running their HR functions, as well as their finance functions. She graduated in 2009 with a B.S. in Marketing from University of Maryland. She is also a member of SHRM (Society for Human Resource Management).
As Fors Marsh Group's lead graphic designer, Nelly works on a diverse array of client projects and is responsible for the layout, design, and production of reports, presentations, conference materials, and Fors Marsh Group marketing collateral. With over 13 years of experience, Nelly takes a creative approach to branding and embraces and assumes ownership of the challenges associated with each task.
Prior to joining Fors Marsh Group, Nelly served in a variety of roles, most recently as a Graphic Design Consultant for the Pan American Health Organization and the World Health Organization. She also spent two years as the Publications Manager and Senior Graphic Designer at the Associated Builders and Contractors association, and seven years as Art Director at ULTRAdesigns in Silver Spring, MD.
Nelly earned her B.A. in graphic design from Montemar Graphic Design School in Lima, Peru, and continues to attend design and research conferences to further perfect her skill set.
Patrick is a motivated attorney with progressive experience in contract drafting, executive counsel, contract lifecycle management, and corporate compliance. Having functioned in-house for many years in small firms, commercial operations, and federal contractors, Patrick has the expertise and creativity required to ensure Fors Marsh runs its contracting operations efficiently, with agility, and in full compliance. Patrick has built a successful career on a solid foundation of education, talent, experience...and a little curiosity.Patrick is a member of the Maryland Bar Association and the Association of Corporate Counsel. He is active in the National Capital Region chapter of ACC, as well as the Small Law Departments and Mid-Level Attorney Career Development subcommittees.
Prior to joining Fors Marsh Group, Patrick worked for Phase One Consulting Group and Metis Solutions. He holds a J.D. from the University of Baltimore and a B.S. in Physiology and Neurobiology from the University of Maryland-College Park.
Sarah joined Fors Marsh Group in February 2016 as a technical editor with FMG’s Scientific Techniques and Analysis Team (STAT). Her primary responsibilities include editing a range of internal and external technical reports, presentations, and briefings, with a focus on providing suggestions for appropriate grammar, punctuation, style, and organization across all deliverables.
Before joining FMG, Sarah worked as a senior editor for Military History magazine and as an associate editor and photo editor for American History magazine. Sarah’s editorial experience includes writing and editing long- and short-form pieces, generating story ideas, conducting interviews, and creating social media content. She also has experience in the non-profit sector, working with several historic preservation-focused organizations in the Washington, D.C., area. Sarah received her B.A. in Historic Preservation from the University of Mary Washington.
Xav Klauberg has worked as a data entry associate in the operations team since late 2015. He helps ensure accurate collection and entry of data for various surveys conducted by Fors Marsh Group. Some of his responsibilities include the coding and cleaning of data, updating the data tracking system, and coordinating with other internal departments to meet client needs.
Prior to joining Fors Marsh Group, Xav worked as a research assistant at George Mason University where he received his BA in psychology. He concurrently wrote his undergraduate thesis on the relationship between psychopathy and inaccurate arrest reports through the school’s psychology honors program. He is currently working on his master’s degree in applied intelligence studies.
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