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Fors Marsh Group Selects Columbus, Ohio, as Second Office Location

news / featured / company events / survey research

 Fors Marsh Group Selects Columbus, Ohio, as Second Office Location

Fors Marsh Group (FMG) opened its second office in Columbus, Ohio, in February to enhance productivity for national and global data collection and processing. The Columbus office will service FMG’s data operations by managing the design, distribution, collection, and analysis of paper, phone, online, mobile, and in-person surveys as well as the associated data technology management and respondent support systems for this type of work. FMG’s surveying capabilities span seven key markets: technology, consumer, health, finance, defense, homeland security, and policy.

Columbus was selected due to its proximity to top colleges, a qualified workforce, strong economic growth, and... more


Basing Your Decision on "9 out of 10 Experts"? Not So Fast

blog / featured / customer experience / ux / qualitative research

 Fors Marsh Group using qualitative data the right way, making decisions on 9 out of 10 experts

Evidence-based decisions. This phrase has gained popularity in the public sphere, reflecting a desire for people to base their actions on proof that they have a reason to expect a certain outcome. Unfortunately, it is easy to use good data in a bad way, even with the best of intentions. Professionals need to be ever-vigilant not to mislead people with evidence, and consumers of information need to be wary about what they are being told.

How can you mislead people when you... more


FMG Launches Customer Experience (CX) Division

featured / news / customer experience / consumer behavior / applied cognition / ux

In March, Fors Marsh Group (FMG) launched the Customer Experience (CX) division to address the growing industry demand for improving customer experiences with products, websites, and services. The CX division will offer clients deeper insight into how their customers use their services and will provide clients with solutions to improve the experience and measure their impact.

"The Customer Experience division launch stems from the growing consumer-facing client portfolio FMG gained in 2017," explains Kinsey Gimbel, CX Director. "Leveraging FMG’s user experience (UX) and technology capabilities to collect rich data around a product’s usability, CX experts interpret the data to extract meaningful insight and provide actionable intelligence that helps clients ensure their services achieve the intended outcomes."

"Over the past two years, FMG has executed... more


Accelerating Growth, Increasing Impact in 2018

featured / company events / news

At Fors Marsh Group’s (FMG) annual meeting on February 2, FMG leadership highlighted the company’s success in 2017 and goals for 2018.

"We are incredibly proud of the success Fors Marsh Group has created for our clients," said Dr. Sean Marsh, CEO, at FMG’s annual all-hands company meeting. "This success has been fueled by investing in talented people, expanding our market expertise, and delivering researched-backed solutions that deliver impact. In 2017, FMG expanded our ability to support clients through delivering strategic solutions to solve complex challenges, while receiving exceptional ratings for client satisfaction. In 2018, we will continue building new partnerships in the defense, health, and consumer industries—all of which leverage FMG’s unique insight and expertise."

In 2017, FMG saw increases in new client... more


Pupillometry: The Next Great Metric in UX Research?

featured / blog / customer experience / user experience / ux / cognitive research / eye tracking

 Fors Marsh Group, FMG, pupillometry, UX research, eye tracking, Human-Computer Interaction International Conference

Last year, FMG’s user experience (UX) team presented "Exploring the Relationship Between Eye Movements and Pupillary Response from Formative User Experience Research" at the Human-Computer Interaction International Conference. The study examined the relationship between pupil diameter and fixations in the context of a usability task. Specifically, our team used UX-generated data to explore whether fixation measures and pupil diameter measures correlate, and under which conditions this relationship occurs for this type of study.

The measurement of changes in pupil diameter due to presentation of different stimuli... more


When Qual Met UX: FMG QRCA Conference Recap

featured / applied cognition / communication research / conference / qualitative research / qualitative / focus group / user experience / ux / usability

 Fors Marsh Group (FMG) attends Qualitative Research Consultants Association (QRCA)

In February, FMG presented at the Qualitative Research Consultants Association (QRCA) annual conference in Phoenix, Arizona. FMG senior researcher Jon Strohl and I had the opportunity to present to a very engaged and welcoming group of attendees. Our presentation, When Qual Met UX: How to Combine Traditional Qualitative Methods and User Research Approaches to Satisfy Your Clients and Add Value to Your Findings, focused on how qualitative researchers can integrate elements of user experience research methodology into their work. For this presentation, we drew from our experience working with corporate... more