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Fors Marsh Group’s Learning Technologies Division Wins Contract With U.S. Air Force

featured / news / learning technologies

The United States Air Force has awarded Fors Marsh Group (FMG) a contract to improve financial literacy and retirement planning understanding within the enlisted and officer active duty population. This contract will be led by John Low, Learning Technologies Division Director, and is the first contract under this new capability at FMG.

FMG’s responsibilities will include developing instructional content for trainers and individuals, creating and delivering online instruction, and evaluating program effectiveness.

"We look forward to developing this important program with the Air Force and helping Airmen better understand how to make better decisions regarding their personal and their family’s financial wellbeing,” said John Low, Director, Learning Technologies. “At FMG, we understand the importance of improving financial behavior. Our work on this contract... more

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Strategies for Wellness Behavior Change Messaging – National Wellness Week

featured / blog / health research / public health / communication research

The Substance Abuse and Mental Health Services Administration (SAMHSA) launched this week its annual National Wellness Week event, a public health effort in which the agency reminds us to pay attention to our wellness. According to SAMHSA, there are eight dimensions of wellness—some more obvious and others less so—that include physical, emotional, spiritual, intellectual, environmental, financial, occupational, and social aspects of behavioral health. Hypothetically, if we find ourselves wanting to change our behavior and improve one of these vital areas of our lives, how should we go about doing so?

In the past few years, a lot of research has suggested that behavioral changes could dramatically reduce cancer risk. A recent study estimated that if everyone engaged in four healthy lifestyle behaviors—not smoking,... more

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Seri Irazola Joins Fors Marsh Group as Director of Public Policy Evaluation

featured / news / government / elections

ARLINGTON, Va. — Sept. 7, 2017 — Fors Marsh Group (FMG) named Seri Irazola, Ph.D., as its new director of public policy evaluation. Dr. Irazola joins FMG from the U.S. Department of Justice (DOJ), where she served as the director of the National Institute of Justice’s (NIJ) Office of Research and Evaluation (ORE). In this capacity, she oversaw three research divisions that accounted for all social science research being funded and produced by the DOJ.

"Seri is a powerful addition to the FMG team," said Dr. Sean Marsh, FMG’s chief executive officer (CEO). "Her deep experience in policy research and project management in the federal space enables FMG and our public policy team to help our clients create an impact in their respective... more

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Fors Marsh Group Makes Inc. 5000 List for Fifth Consecutive Year

news / in the news / awards / featured

ARLINGTON Va. — Sept. 6, 2017 – Inc. Magazine ranked Fors Marsh Group (FMG) No. 2,777 on its annual Inc. 5000 list, up from 4,840 in 2016. This is the fifth consecutive year FMG made the list.

The Inc. 5000 list is an exclusive ranking of the nation's fastest-growing private companies. It takes a comprehensive look at America’s independent entrepreneurs and determines a company’s rank by examining percentage revenue growth over a three-year period. On this year’s list, FMG jumped to No. 2,777 after experiencing a 123% increase in revenue from 2013 to 2016, and adding 46 employees in 2016.

"We are honored to be recognized for a fifth consecutive year as one of the fastest-growing U.S.-based companies on the... more

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Changing Public Perceptions of Excessive Drinking

advertising research / communication research / health communication / public perception / featured

Most people are aware of the dangerous consequences of excessive drinking. However, most people think about excessive drinking like they do about gun ownership: that in a variety of contexts, it’s perfectly safe and normal. Several studies—including our own research—show that most people believe that the acceptability of excessive drinking is determined by the context in which one drinks.1 2 3

If we apply this belief to gun ownership, it makes perfect sense. Where and how you use your gun fully influences whether the use of your gun might be considered "excessive." However, when applied to excessive drinking, the framework begins to fall apart. Most research shows that "situation" or "place" plays a substantial role in shaping individual’s perceptions of whether a drinking behavior should... more

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Password Guidelines for Real People

blog / behavioral research / consumer behavior / cognitive research / featured

As far as I’m concerned, passwords are a necessary evil: a minor inconvenience standing in the way of something I want to do. Think about the last time you had to create a password. You were probably trying to sign up for a new app, buying something cool, taking an online quiz, or trying out an online service. You may be in the middle of something exciting or just going about your day trying to take care of business, and suddenly, you’re being asked to enter your email address and to create a password. So, you enter in your go-to password (something like NeilD!amond123 or IamB@tm4n) that you created 15 years ago when you signed up for your first AOL account, and you continue on... more

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