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UX and the Future of Personalization

ux / user experience / conferences / eye tracking / cognitive research / featured

Earlier this month, several FMG researchers attended the User Experience DC (UXDC) Conference hosted by the DC Chapter of the User Experience Professionals Association (UXPA).

Fors Marsh Group Presents at UXDC 2017

One of the presentations I attended was John Whalen’s talk titled, "The Future of UX is here: AI and Cognitive Design." In his talk, Dr. Whalen discussed artificial intelligence (AI), machine learning, and augmented cognition, with the fundamental point that as these technologies emerge, user experience research needs to expand on traditional usability testing and design thinking to ensure a user-centered design. One takeaway from the session was that command styles vary widely when users interact with devices... more

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Nats Open the Season with a Pair of Wins and a New Tobacco Use Policy that is Going Under the Radar

tobacco / health research / communication research / in the news / featured

Ah, April. DC sports fans’ hopes are high—it’s early enough the Caps haven’t gotten knocked out of the playoffs unexpectedly soon, the Wizards are in the playoffs, and the Nats are back. Not much has changed. Harper and Murphy look to be back in a groove (and Zim?!); the bullpen looks shaky. And smokeless tobacco seems to be permitted in the park. Wait, didn’t D.C. prohibit the use of smokeless tobacco at Nationals Park and other sports venues?

Major League Baseball

When baseball season opened earlier this week, the big news for proponents of disassociating baseball and smokeless tobacco was that state and local laws saw nearly half of Major League ballparks completely tobacco-free, including... more

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FMG and Facebook Partner to Challenge Human Factors Students at 3rd Annual Usabil-a-thon

ux / user experience / human factors / applied cognition / community / featured

The third annual Usabil-a-thon was held this past weekend at the Fors Marsh Group User Experience Research Lab and offices in Arlington, VA. Twenty graduate students from George Mason University tested their skills by participating in the 12-hour applied research challenge and competition. The Usabil-a-athon brings together industry and academia as a platform to showcase and promote the field of human factors and user experience research.

George Mason University | Human Factors & Applied Cognition Students at Fors Marsh Group

Fors Marsh Group and Facebook collaborated to create the program for this year’s event which challenged students to create a photo-sharing and visual-messaging app that would resonate with... more

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To Really Address Fraud Claims, Conduct Comprehensive Election Audits

elections / current events / featured / voting / in the news

Recently, President Donald Trump said that Vice President Mike Pence will head up a commission to investigate voting irregularities and possible fraud, especially related to voter registration. Examining elections to identify fraud requires in-depth election audits—a methodological examination of the processes and procedures that states and localities use to manage their elections, with all of their complexities. An audit looks at the process used to implement each aspect of an election, the personnel and how they are trained to implement the processes, and only then examining the bottom line—the numbers and the performance of the election.

In our books Confirming Elections and Evaluating Elections, my collaborators and I wrote about how to audit a popular election and how to evaluate election... more

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The Risks of Copying and Pasting: Health Technology, Human Error, and User Experience Design

user experience / client work / health / technology / featured

If you use any kind of word processing software, chances are you are pretty familiar with the copy-and-paste functions. Using them is an easy way to avoid retyping the same information, and you probably do it without a second thought. But when it comes to electronic health records, copy-and-paste functions can potentially lead to errors in health records, putting patients at risk. On the one hand, copy-and-paste functions are vital in helping health care professionals save time and document all necessary patient information; but these functions can lead to substandard health records if providers copy and paste the wrong information, fail to update information after copying and pasting, or copy and paste extraneous information.

FMG recently completed a study to examine the ways in which... more

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Electronic Voting Improvements for Military Members Living Overseas

voting / data security / blog / elections / research

I recently wrote about how basic policy improvements can improve the voting process for all Americans living overseas.

In December 2016, the Overseas Voting Initiative (OVI), a collaboration between the Federal Voting Assistance Program (FVAP) and The Council of State Governments, released a set of recommendations focused on using technology to improve the voting process for Americans abroad. The product of significant research, two notable recommendations focus on:

  • Using Department of Defense Common Access Cards (CACs) for signing documents digitally;
  • Duplicating damaged or unreadable ballots;

Policies Leading To Change

These recommendations reflect the new reality of elections in the United States – especially for American overseas voters. Two major policy changes have driven the need for these recommendations. First, in... more

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