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Ronne Ostby Joins Fors Marsh Group as Vice President, Communication Research

featured / news / communication research / social marketing

ARLINGTON, Va. — Jan. 16, 2018 — Fors Marsh Group (FMG) named Ronne Ostby as its new Vice President of Communication Research. Ms. Ostby joins FMG from ICF, where she served as Vice President and Director of Strategy and Planning. In her role at ICF, she oversaw and led the development of social marketing and health communications initiatives addressing some of today’s most critical issues, including prescription opioid misuse prevention, early recognition and treatment of sepsis, and tobacco prevention and control.

"Ronne’s extensive experience in social marketing, communication strategy, and health initiatives makes her an excellent addition to the FMG team,” said Dr. Sean Marsh, FMG’s chief executive officer (CEO). “Ronne brings expertise, passion for behavior change and leadership capabilities, enabling our Communication Research team... more

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Can Wearable Fitness Trackers Help Meet Physical Activity Goals?

featured / blog / health / technology / behavioral change

Wearables, Fitness Trackers, Fors Marsh Group, New Year’s Resolution

Similar to in years past, weight loss behaviors such as diet and exercise are among the most popular New Year’s resolutions in 2018. But in order to increase their exercise behaviors successfully, people must be able to accurately measure their exercise. Unfortunately, most of us are notoriously bad at doing this ourselves. Research shows that people often overestimate their exercise intensity, frequency, duration, and calories burned from activity.

Therefore, there is a need for easy, affordable ways to assess physical activity accurately—both for individuals hoping to improve their health and for scientists studying physical activity. Commercially available... more

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Our Top Five Most Visited FMG Blog Posts of 2017

featured / blog

The Fors Marsh Group blog was busy in 2017, publishing 27 blog posts with insights from our experts into how we solve the toughest challenges. Here is a list of our top five most visited posts:

  1. Changing the Public Perceptions of Excessive Drinking
  2. By: Claire Constance, M.P.H.

    Excessive drinking, no matter the situation, increases the risk for serious health issues—even in the short term. Changing the public perception around excessive drinking starts with changing how risks are communicated.


  3. FMG and Facebook Partner to Challenge Human Factors Students at 3rd Annual Usabil-a-thon
  4. By: Jon Strohl, M.A.

    Fors Marsh Group and Facebook collaborated to create this year’s Usabil-a-thon, which challenged graduate students to create a photo-sharing and visual-messaging... more

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2017 National Sexual Assault Conference: From Courageous Conversations to Critical Action

featured / blog / military research / conference

2017 National Sexual Assault Conference: From Courageous Conversations to Critical Action

Earlier this year, Fors Marsh Group (FMG) attended the 2017 National Sexual Assault Conference (NSAC) in Dallas, Texas. Because FMG researchers stay engaged in current research, they attended NSAC to further identify and educate themselves on trends and different perspectives on the national climate. Presenters and attendees included researchers, advocates, law enforcement, and administrators.

The conference included topics from the impact of race and marginalization to strategies in movement building to societal and legal implications of predator registries. Thematically, plenaries centered on conversations about institutionalism (e.g., mainstream sports, the legal justice system) and intersectionality (i.e., crossings... more

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Food Cues and Eating Behavior: Takeaways from ObesityWeek 2017

featured / blog / behavioral research / health research / conferences

From October 31–November 2, I represented Fors Marsh Group (FMG) at ObesityWeek, the annual joint meeting of The Obesity Society (TOS) and the American Society of Metabolic and Bariatric Surgery (ASMBS). I was particularly excited to attend ObesityWeek because it is the preeminent conference in the obesity field and brings together leading researchers and advocates. As a behavioral health scientist with a focus on obesity research, it’s always exciting to discover new advances and practical approaches that inform my own research as well as interventions and policy. And, as FMG continues to build our portfolio of food, nutrition, and obesity work, the conference provided an opportunity to network and identify ways to apply our own health research and social... more

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Counting Progress on World AIDS Day 2017

featured / blog / public health / communication research / advertising

World AIDS Day, designated on December 1 every year, is a time to show support for people living with HIV/AIDS and to remember those who have lost their lives to AIDS-related illnesses. Since the catastrophic rise in the number of HIV/AIDS cases in the United States beginning in the early 1980s, science and public health have progressed in learning more about the disease as well as identifying strategies for prevention and disease management for those living with HIV/AIDS. This progress is evidenced by the significant decrease in the number of emergent HIV diagnoses and the reduction of AIDS-related deaths since 2005.

Over the past three decades, there have been numerous advances in both HIV prevention and AIDS disease management. One example... more

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