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Why Scientists and Communicators Can't Just Co-Exist, We Need to Co-Create: Takeaways from NCHCMM

behavioral research / conferences / featured / blog / health research

Last week, our Communication Research team attended the National Conference on Health Communication, Marketing, and Media in Atlanta, GA. As speakers reminded us that we were there "to move the needle," I was reminded of Captain Planet. Hey, the mind works in mysterious ways. My biggest takeaway from the conference was more an observation. A path forward. A commitment to combining powers. More specifically, the conference brought together communicators and researchers - all working toward common goals and bringing something unique to the table that alone isn't nearly as powerful - but often the two seemed to be two sides to the same coin, never meeting. I heard communicators. I heard scientists. I heard communicators playing the role of scientists and... more

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Making Websites Work Well for All - Usability and Accessibility

featured / usability / user experience / voting / evaluation

This post was co-authored by Drs. Thad Hall and Sou Montazeri. Dr. Thad Hall has over 14 years of experience conducting public policy research for public sector clients and in academic settings, and works as Project Leader over FMG's Public Policy and Evaluation division. Dr. Sou Montazeri has over 10 years of experience in human-centered product design, design with intent, and user-experience thinking and research. At FMG, she is responsible for working with clients on the design, execution, and interpretation of UX research.

As we celebrate the 25th anniversary of the passage of the Americans with Disabilities Act (ADA), it is important to remember that the population of individuals with disabilities is not small. According to the Census, approximately 34.2 million Americans aged 18 and... more

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Electronic Identity System - Less Fraud, More Trust

featured / government / data security

In the aftermath of the Office of Personnel Management (OPM) data breach, there has been quite a bit of discussion of the need for better authentication for people accessing the Internet. Interestingly, and perhaps not coincidentally, there have also been several articles recently on e-government in Estonia. Not coincidentally because Estonia's e-government system can address some of the issues America now faces.

Estonia loves to tout its digital society story. Estonia's path to being an e-government leader came in part out of necessity -the Internet proved to be the most cost-effective and efficient solutions for providing services. The Estonian system is decentralized - like the US - but new e-government solutions are built on a common platform that can be used... more

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When Does "Healthy" Mean Healthy? Misleading Advertising and Consumer MisPerceptions

featured / behavioral research / health research / advertising research

Walking through the grocery store, you're bound to come across dozens of claims displayed in large bright letters on product packaging: "Natural," "Low-Fat," "Low-Sodium." These words are often harmless—a fat-free yogurt describing itself, or a jar of peanut butter promoting its ingredients.

But product packaging labels can also be misleading. Occasionally, a product will have a claim that is outright incorrect or inaccurate. More frequently, though, misleading product labeling uses language that implies a benefit of the product that does not exist or an exclusive feature that is actually shared by other brands. For instance, a food item billed as having "No Trans Fat!" might cause some consumers to believe that other brands of that same food do contain trans fat, which may not... more

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So You Have to Moderate a Focus Group - Five Things to Know Before Your First Group

qualitative / focus group / featured / blog

When a good moderator leads a focus group, it can look effortless. However, building rapport with respondents, managing the flow of the discussion, and probing respondents to get beyond surface-level responses are skills that require both training and experience. That’s why we recommend, whenever possible, having a professional moderator conduct your focus groups. But projects don’t always go according to plan, and you may end up in a situation where you have to moderate, whether you’re ready or not. If you’ve been thrown into the moderating deep end, focusing on these five key things can help your groups go smoothly.

  1. Be as familiar as possible with the materials and the research goals.
    When you’re in the room with your participants, you... more
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Fors Marsh Group Recognized in AMA Gold Top 50 Report

featured / market research / news / blog

ARLINGTON, VA – June 24, 2014 – The American Marketing Association (AMA), named Fors Marsh Group LLC (FMG), a DC-area research and consulting firm, as a top 50 market research firm in its 2015 AMA Gold Top 50 Report, formerly the Honomichl Top 50 Report. This is the first time Fors Marsh Group debuts on the list, ranking at #50 overall for revenue out of the 192 U.S.-based, for-profit market research companies considered for the report.

AMA Gold

“Like many in the marketing research industry, we look forward to reading the Top 50 report each year,” said Dr. Sean Marsh, Partner and CEO of FMG. “We expect to see the biggest names... more

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