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Webcams in Remote User Experience Testing - Advantages and Drawbacks

featured / user experience / eye tracking / usability

When it comes to UX testing of desktop websites and prototypes, our preference as UX researchers is to conduct moderated sessions in the lab because we collect richer qualitative data; however, remote moderated sessions have their own advantages. For starters, it's generally less expensive in that you don't have facility costs. It also allows you to obtain a more geographically diverse sample, because it eliminates the requirement that your participants be located within a certain distance from the facility. Lastly, it also helps mitigate lab effects because participants will (ideally) be interacting with the interface in their natural environments (1).

The advantages of remote moderated testing are well-known, but some aspects that don't get discussed enough are the technical requirements and the necessary equipment.... more

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Raising the Grade on Chronic Disease

featured / health research / public health / behavioral research

Over the past two decades, the American Public Health Association (APHA) has put on National Public Health Week (NPHW) during the first full week of April. Each year, NPHW focuses on public health issues in the United States by bringing together national, state, and local partners to highlight areas of improvement for our nation. Today marks the first day of NPHW 2015, which is themed "Raising the Grade."

The driving force behind "Raising the Grade" is the recognition that even though the U.S. is rife with high-quality doctors, procedures, and pharmaceuticals, we are still behind other countries in key areas such as life expectancy, infant mortality rate, and prevalence of chronic disease. In particular, as noted on the NPHW website, rates in the... more

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Conjoint Analysis- A Tool for Understanding Decision-Making

featured / statistics / behavioral research

Imagine a man walking into a grocery store to buy a bag of coffee beans. In the coffee aisle, he is faced with myriad options. The different bags of coffee differ not only by brand, but also flavor, ground vs. whole bean, degree of roast, caffeine presence, and nation of origin. Somehow, he is able to psychologically sort through all of these options and make a decision about which bag of coffee to buy. Typically, researchers trying to understand this decision-making process would simply ask the consumer, "Why did you buy that bag?" However, his response might not be the most valid way of understanding his decision for several reasons.

First, he might suggest that the purchase was made because of a more socially... more

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Using Area Weighting and Confidence Intervals to Improve Quantitative Eye Tracking Data

featured / user experience / eye tracking / quantitative

For this blog post I wanted to address an issue user researchers often encounter when conducting an eye tracking study with different sized areas of interest (AOIs). Specifically, researchers often attempt to identify which AOIs are attracting the most attention.

For example, imagine the heat map in Figure 1 represents the results from 30 participants asked to identify how many followers this Twitter profile has. The image on the left shows five main AOIs: Profile, Trends, Feed and Suggestions.

Eye Tracking Fors Marsh Group

In general, the heat map tells a clear story: most people looked at the "Profile" AOI, which makes sense since that is where followers are listed. However, let's say we wanted to... more

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FMG Employees Get Active!

fmg culture / employee health / public health / featured

With warmer weather on the horizon and a number of employees suffering from cabin fever, it is the perfect time to implement a Get Active! Challenge in the office. Although one can debate the success of office wellness programs, the truth is, if implemented for the right reason - to benefit employees - the downside is pretty much non-existent.

In our case, we've decided to tackle one issue at a time, with the first of many wellness efforts aimed at moving more. We are in a field that desk work is part of the territory, and we've all had days where you get so wrapped up in what you are doing, and realize you've barely walked 2,000 steps by 3pm. This type of inactivity... more

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Fors Marsh Group Customer Loyalty Team Awarded 2015 SIOP Wiley Award

customer loyalty / conferences / io psychology / featured / news

February 27, 2015 –Fors Marsh Group’s GSA Customer Loyalty team members were recently awarded the Society for Industrial and Organizational Psychology (SIOP) Wiley Award for Excellence in Survey Research for their work on the General Services Administration’s (GSA) Federal Acquisition Service (FAS) Customer Loyalty Study (CLS). Recipients include Brian Griepentrog, Joseph Luchman, Sarah Keaton, Sean Marsh, Ronald Vega, and Kara Marsh.

The SIOP Wiley Award for Excellence in Survey Research recognizes excellence and innovation in the design of employee or customer survey research methods or techniques, and also the use of survey results to impact organizational effectiveness and performance. As a whole, the GSA FAS CLS was an ideal candidate given its foundation in scientific survey methods, use of a well-designed and... more

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