Arlington, Virginia – January 5, 2015 – Fors Marsh Group LLC (FMG), a DC-area research and consulting firm, has been awarded an indefinite delivery, indefinite quantity (IDIQ) contract to provide research and consulting services to the U.S. Defense Human Resources Activity’s Joint Advertising, Market Research & Studies (JAMRS) Program.
This 5-year contract went into effect in late December 2014 and has a ceiling of $49.8 million. Under the terms of this contract, Fors Marsh Group will provide a broad range of market research services, from the development of strategic and tactical advertising planning to the design and execution of a wide range of research efforts (surveys, experimental designs, quantitative and qualitative research, advertising evaluations, etc.).
“JAMRS’ efforts are critical to the... more