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Stay in the loop with company updates and insights from our talented team.

Fors Marsh Group Makes Inc. Magazine’s 5000 List for Second Year

featured / news / blog / in the news

Arlington, Va., September 2, 2014 – Inc. Magazine ranked Fors Marsh Group No. 3,881 on its 33rd annual Inc. 500|5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy— America’s independent entrepreneurs. Companies such as Yelp, Pandora, and Zillow gained early exposure as members of the Inc. 500|5000. Fors Marsh Group has the distinction of being ranked on the Inc. 5000 list for the past two years.

“We are honored to be recognized for a second consecutive year as one of the fastest-growing U.S.-based companies by the Inc. 500|5000 list, and see it as validation of all the hard work by our team and the value our... more

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To change health behavior, tell a story- Lessons from the National Conference on Health Communication, Marketing, and Media

featured / health research / public health / behavioral research / conferences

Last week, our team attended the National Conference on Health Communication, Marketing, and Media in Atlanta. This year’s conference theme was “what’s your story?” and the focus was on learning how to best incorporate stories into health communication. Storytelling is one of the earliest forms of communication, and incorporating it in your marketing can have a powerful influence on behavior change.

NCHCMM

So, what was our story at the conference? I presented on Indirect Marketing and Youth Smoking Intentions as part of the Quantitative Audience Research to Inform Youth-Related Public Health Communication and Policy breakout session, and we were busy as a conference sponsor and exhibitor. Not too busy, of course, to attend some great sessions... more

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Into the hot zone of Hotlanta - What Ebola at Emory can teach us about risk perceptions

featured / health research / public health / behavioral research / conferences / blog

Our team spent the past few days at the CDC National Conference on Health Communication, Marketing and Media in Atlanta - and no, we did not catch Ebola. Many people asked me if I was worried about going to Atlanta. Based on the news coverage, I’m not surprised. But perspectives from medical experts suggested there really wasn't a risk at all (in fact, thankfully, both patients were released from the hospital this week). What gives?

What gives is a common challenge in risk communication - a discrepancy between expert and layperson perceptions of risk. More specifically, lay person evaluations of risks are often predicted by affective and subjective components of risk whereas experts tend to evaluate risks (at least within their personal field of... more

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An Introduction to Bayesian Data Analysis for UX Applications

featured / usability / ux / quantitative / blog

Quantitative methods are an essential part of user experience (UX) research. They allow researchers to provide accurate estimates of user performance in terms of errors and response time. However, because of the constraints of traditional statistical approaches, the small sample sizes and high variability of most UX studies preclude meaningful inferences in most situations. In this post I will present Bayesian Data Analysis as a viable alternative and one well suited to address challenges and settings common to UX researchers.

Belief versus ‘the long run’

Traditional, frequentist approaches refer to long run frequency, or how likely an event would occur over N number of replications. To illustrate this, imagine flipping a coin. If the coin is fair, after flipping it 20 times you should get... more

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Smokey Bear Turns 70; Gets Us Fired Up About Public Health Branding

featured / health research / public health / behavioral research / advertising research / blog

Happy (early) birthday to an American icon! Smokey Bear was created on August 9, 1944 through a partnership between the Ad Council, the U.S. Forest Service, and the National Association of State Foresters. Though his tagline has evolved a bit from the original “Smokey says, Care will prevent 9 out 10 forest fires,” the underlying call to action has remained constant – and Smokey’s message is still going strong in what is the longest running public service campaign in U.S. history.

http://blogs.lt.vt.edu/daramg3144/files/2014/04/FIRST-SMOKEY-FOR-BUSINESS-CARD.jpg

His now recognizable catch phrase – “Only you can prevent forest fires” – speaks to a common tactic in this sort of campaign. Get people to believe individual action is important and impactful. Like the many other... more

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FMG Heads to 122nd American Psychological Association (APA) Conference in DC

conferences / military research / recruiting

Tomorrow kicks off the start of the 122nd Annual American Psychological Association (APA) Convention in Washington, DC. The conference runs from August 7-10 and offers an ideal opportunity for professionals across fields of psychology to attend over 87 continuing education workshops, connect with colleagues at social hours, discuss projects with poster presenters and learn from panelists at sessions.

APA 122nd Conference

This year, Fors Marsh Group will be represented by Dr. Jen Gibson, Dr. Sarah Evans, and Ron Vega. If you are attending, make sure to join Jen and Sarah at their paper session entitled: New Perspectives on Military Recruiting and Training, which takes place on Saturday, August 9, at 9am. Ron will present a poster, “Parenting Style on... more

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