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FMG Awarded 5-Year BPA to Assist the IRS with Experimental Economics Research on Taxpayer Services

news / government / federal contracting / featured

Arlington, Virginia - October 1, 2014 - Fors Marsh Group LLC (FMG), a DC-area research and consulting firm, has been awarded a five-year Blanket Purchase Agreement (BPA) to provide the Internal Revenue Service (IRS) Office of Research with expertise in methods of experimental economics for use in estimating how various taxpayer services influence the level of taxpayer filing and voluntary compliance.

‘FMG is proud to announce this extension of our relationship with the IRS,' said Ben Garthwaite, senior vice president. ‘We've been a partner to the IRS for a number of years and this BPA will provide another opportunity for us to continue supporting the IRS' use of research to solve complex challenges and better serve taxpayers.'

Under the BPA, FMG will conduct... more

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Jumping Right In -Two Workshops Highlighting Eye Tracking and User Experience

featured / eye tracking / ux / usability

After joining Fors Marsh Group a few weeks ago, I’ve had the privilege of attending a few events in the DC-area. The first two workshops I attended were fantastic and both shed light on the benefits of eye tracking and mobile usability.

DC-AAPOR’s Eye-Tracking Workshop at Gallup Institute on Friday, Sept. 19, 2014

Dr. Jennifer Romano Bergstrom led a day-long workshop that introduced eye tracking, why we should/want to do it, the pros and cons, protocols for conducting, what we learn from eye tracking, and the best way to position it to clients. The participants came from very different backgrounds, and to my surprise, not many were UX practitioners. What we all had in common was that we were interested in learning more about... more

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Growing Up in an Obesogenic World

featured / health research / public health / behavioral research / advertising research / blog

September is Childhood Obesity Awareness Month and as such there has been a lot of press lately about what to do about the obesity epidemic. In fact I recently saw an ad for the documentary, Fed Up, which alleges the obesity epidemic all boils down to the consumption of sugar and provides insight on the role that the food industry and our own government plays in the epidemic. I haven’t seen the documentary yet, but as a social and behavioral scientist, it got me thinking about the synergy between policy intervention and personal efforts to lose weight, and the importance of recognizing the limits of individual agency, especially for children.

While obesity rates in the United States have soared among all age groups in... more

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Looking Back on ADWKDC 2014

featured / advertising research / arlington dc / conferences

It’s been just over one week since ADWKDC wrapped up and I’m still thinking about all of the great panel discussion and presentations I saw. Sarah Evans and I joined a few hundred of the Washington, DC area’s advertisers and marketer’s for the 11th annual event hosted by the DC Ad Club and came back with plenty to share with the office. Just like our time at the National Conference on Health Communication, Marketing, and Media in Atlanta a month ago ( see Sarah’s blog post here), storytelling was a big theme. Here are a few tidbits everyone can apply to storytelling that stuck with us:

  1. Make it personal. &pizza co-founder and President Michael Lastoria... more
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How To Make Your Data Get Along – Data Harmonization

featured / survey research / quantitative / blog

A good researcher seeks multiple sources of data to answer a research question. These data may be results from clinical trials, financial transactions, or even survey data. Often, these do not all stem from a single source, and possess small or large differences in research methods. How does one make sense of these disparate pieces of information and bring them together for better research? In an effort to integrate disparate data and provide better analyses, researchers often rely on a process called data harmonization.

What is data harmonization and why is it important?

Data harmonization is the process by which data from heterogeneous sources are combined into a unified, cohesive data product. It is inherently a research activity and success depends on an understanding of... more

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Focus Group of One - Nationals On-field Experience Provides Unique Perspective on Smokeless Tobacco

featured / health research / public health / tobacco / behavioral research / advertising research / blog

Don’t talk about work. This was the only advice my husband gave me before I headed down to the field to throw out the ceremonial first pitch at the Nationals game Monday night against the Braves (holy smokes, did that really happen?). He knew it’d be hard to resist. I’ve posted a time or two (or five) about smokeless tobacco in Major League Baseball for instance, click here. It’s the perfect storm for me. Health, behavior change, baseball. So many of my passions intersecting.

Nationals Baseball

Enter Steven Souza (International League MVP and Rookie of the Year, no big deal), who will catch for me. He opens with the classic DC “I... more

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