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CVS Quits for Good

featured / health research / public health / behavioral research / advertising research / blog

CVS is telling consumers to keep walking if they’re looking to get a nicotine fix with a new pack of cigarettes or a can of dip. CVS announced in February that they would stop selling all tobacco products by October 1, 2014 as part of a larger initiative to focus on health and well-being. Yesterday, CVS unveiled their full initiative and announced that their tobacco products sale ban was effective that day, September 3—almost a month ahead of schedule.

CVS Quits for Good

As highlighted in the 2014 Surgeon General’s Report, over 20 million American deaths have been attributed to smoking since the 1964 Surgeon General’s Report (which first reported the impact of smoking on health). Smoking... more

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Focus Group Best Practices: Writing Protocols

qualitative / focus group / blog

At the center of every qualitative project is the protocol, sometimes also called the moderator's guide, the discussion guide, or the script. This document establishes the structure of the group or interview, details the specific questions you will ask participants, and ultimately determines the kind of data you will be able to collect. It is also the guide that everyone working on the project will be using as they make their decisions-your clients will base their approval on the protocol content, the IRB will review it, and the moderator or interviewer will use it to guide the data collection process. The protocol is key to the success of your project, and keeping a few things in mind as you're writing it will help ensure... more

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Fors Marsh Group Makes Inc. Magazine’s 5000 List for Second Year

featured / news / blog / in the news

Arlington, Va., September 2, 2014 – Inc. Magazine ranked Fors Marsh Group No. 3,881 on its 33rd annual Inc. 500|5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy— America’s independent entrepreneurs. Companies such as Yelp, Pandora, and Zillow gained early exposure as members of the Inc. 500|5000. Fors Marsh Group has the distinction of being ranked on the Inc. 5000 list for the past two years.

“We are honored to be recognized for a second consecutive year as one of the fastest-growing U.S.-based companies by the Inc. 500|5000 list, and see it as validation of all the hard work by our team and the value our... more

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To change health behavior, tell a story- Lessons from the National Conference on Health Communication, Marketing, and Media

featured / health research / public health / behavioral research / conferences

Last week, our team attended the National Conference on Health Communication, Marketing, and Media in Atlanta. This year’s conference theme was “what’s your story?” and the focus was on learning how to best incorporate stories into health communication. Storytelling is one of the earliest forms of communication, and incorporating it in your marketing can have a powerful influence on behavior change.

NCHCMM

So, what was our story at the conference? I presented on Indirect Marketing and Youth Smoking Intentions as part of the Quantitative Audience Research to Inform Youth-Related Public Health Communication and Policy breakout session, and we were busy as a conference sponsor and exhibitor. Not too busy, of course, to attend some great sessions... more

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Into the hot zone of Hotlanta - What Ebola at Emory can teach us about risk perceptions

featured / health research / public health / behavioral research / conferences / blog

Our team spent the past few days at the CDC National Conference on Health Communication, Marketing and Media in Atlanta - and no, we did not catch Ebola. Many people asked me if I was worried about going to Atlanta. Based on the news coverage, I’m not surprised. But perspectives from medical experts suggested there really wasn't a risk at all (in fact, thankfully, both patients were released from the hospital this week). What gives?

What gives is a common challenge in risk communication - a discrepancy between expert and layperson perceptions of risk. More specifically, lay person evaluations of risks are often predicted by affective and subjective components of risk whereas experts tend to evaluate risks (at least within their personal field of... more

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An Introduction to Bayesian Data Analysis for UX Applications

featured / usability / ux / quantitative / blog

Quantitative methods are an essential part of user experience (UX) research. They allow researchers to provide accurate estimates of user performance in terms of errors and response time. However, because of the constraints of traditional statistical approaches, the small sample sizes and high variability of most UX studies preclude meaningful inferences in most situations. In this post I will present Bayesian Data Analysis as a viable alternative and one well suited to address challenges and settings common to UX researchers.

Belief versus ‘the long run’

Traditional, frequentist approaches refer to long run frequency, or how likely an event would occur over N number of replications. To illustrate this, imagine flipping a coin. If the coin is fair, after flipping it 20 times you should get... more

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