News

Stay in the loop with company updates and insights from our talented team.

Sugar Under Fire Again Amid Allegations Industry Funding Diverted Scientific and Consumer Attention to Fat

featured / in the news / health communication / social marketing / research

Deny and subvert. South Park’s parody of Tom Brady’s strategy for dealing with bad press could easily be applied to a number of people, industries, or contexts. The latest in the spotlight is the sugar industry—under fire last week amid allegations the industry funded and influenced research with an agenda to shift the blame to fat. The outcome, many are arguing, was a potentially misplaced focus on low-fat diets…which opened the door for increased sugar consumption and contributed over several decades to the challenges we face with chronic diseases and obesity. Deflategate may be fizzling out with Brady halfway through his suspension, but the sugar industry’s woes are seemingly just beginning.

Sugar Advertisement

The latest uproar was sparked... more

0

Fors Marsh Group (FMG) Awarded Federal Contract for Website User Experience Research

news / user experience / ux / federal contracting / government / featured

The U.S. International Trade Commission (ITC) has awarded Fors Marsh Group (FMG), LLC, a contract to conduct user experience research to improve the Commission’s website.

FMG will evaluate the user experience of www.usitc.gov through a variety of different research methods, which include a heuristic evaluation, usability test with several audience segments, as well as a card sort to provide insight on the information architecture for the content. The research will result in findings and recommendations that aim to improve the navigation, content and features of the website for its constituents.

"FMG understands the importance of this website as travelers, businesses and government leaders need to find information quickly and conduct online transactions seamlessly." said Dr. Sean Marsh, FMG’s Chief Executive Officer. "We are thrilled... more

0

Tried and True Innovation: Highlights from NCHCMM 2016

communication / research / conferences / featured / social marketing / public health

Last week several members of the FMG Team traveled to Atlanta, GA for the 10th Annual National Conference on Health Communication, Marketing and Media (NCHCMM). This was the third year that FMG attended the conference, and as in the past, had a chance to walk away with lessons learned and best practices from communicators and scientists.  NCHCMM 10th Anniversary One of my favorite conference sessions featured panel members: Dr. Lenora Johnson, Tony Foleno, Dr. Gary Kreps, and Dr. Heather Cole-Lewis reflecting on the past 10 years and speculating what the next 10 will bring. Most notably, in the last 10 years there’s been a substantial shift in the way we communicate. For instance, one of... more

0

Is Direct Mail Dead? Not So, Say Millennials

youth / millennials / elections / voting / generational research / in the news / featured

As a Millennial, I know firsthand how much my generation relies on the digital world as an information source. So when I read that 42% of Millennials prefer political mail over digital forms, I went straight to the source of the statistic to find out more: a white paper recently released by the United States Postal Service (USPS) , which summarizes the results of a survey and series of focus groups concerning Millennials’ attitudes and perceptions about political mail. While there is a plethora of research to support how digitally inclined (or even dependent) Millennials are, the USPS study is unique in that it captures the behaviors of Millennials from a different angle.

Results suggest that grabbing the attention of Millennials through... more

0

Fors Marsh Group (FMG) Awarded Contract for 2016 Election Administration and Voting Survey

featured / news / blog / in the news

Aug. 16, 2016 — The U.S. Election Assistance Commission (EAC) has awarded Fors Marsh Group (FMG), LLC, a contract to conduct the 2016 Election Administration and Voting Survey (EAVS).

FMG will administer, compile data and report on this biennial survey, working with each of the 50 states, the District of Columbia, and the territories of American Samoa, Guam, Puerto Rico, and U.S. Virgin Islands. Additionally, FMG will prepare the 2016 EAC Election Administration and Voting Survey Comprehensive Report. This report will explore many facets of the electoral process and voting technology. It will include sections on voter registration and recommendations related to the National Voter Registration Act of 1993 and to the voting participation of uniformed services members, their families and overseas citizens.

... more
0

The Role of Women in the U.S. Military throughout History

military / military research / generational research / in the news / featured

With the nomination of the first female major-party presidential candidate in the United States, we are reminded about the tremendous progress that has been made in women’s rights and opportunities in our country. The U.S. Military is no exception. Women have played a valuable role in the U. S. Military since its inception. During the American Revolutionary War and the Civil War, women supported military efforts by serving primarily as nurses, seamstresses, or cooks. Some fought alongside the troops while disguised as men while others served as spies. During the two world wars, women served in positions in military intelligence, maintenance and supply, administrative support, and cryptography. In 1942 the Women Army Corps was officially created, opening more than 400 jobs to women.

Women in... more

0