Deny and subvert. South Park’s parody of Tom Brady’s strategy for dealing with bad press could easily be applied to a number of people, industries, or contexts. The latest in the spotlight is the sugar industry—under fire last week amid allegations the industry funded and influenced research with an agenda to shift the blame to fat. The outcome, many are arguing, was a potentially misplaced focus on low-fat diets…which opened the door for increased sugar consumption and contributed over several decades to the challenges we face with chronic diseases and obesity. Deflategate may be fizzling out with Brady halfway through his suspension, but the sugar industry’s woes are seemingly just beginning.
The latest uproar was sparked... more