Happy (early) birthday to an American icon! Smokey Bear was created on August 9, 1944 through a partnership between the Ad Council, the U.S. Forest Service, and the National Association of State Foresters. Though his tagline has evolved a bit from the original “Smokey says, Care will prevent 9 out 10 forest fires,” the underlying call to action has remained constant – and Smokey’s message is still going strong in what is the longest running public service campaign in U.S. history.
His now recognizable catch phrase – “Only you can prevent forest fires” – speaks to a common tactic in this sort of campaign. Get people to believe individual action is important and impactful. Like the many other... more