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Focus Group Best Practices: Conducting Groups with Children and Young Adults

qualitative / focus group / featured / blog

If you’re looking for advice on conducting focus groups, you will find no shortage of information, suggestions, and strategies. However, most of the information out there assumes that your focus group participants will be adults. Doing qualitative research with children and young adults is a very different experience. For one thing, your research will typically involve much more careful scrutiny by your IRB or other oversight groups, as you’ll need to make sure that your study topic and questions are safe and appropriate for minors. But even once all the necessary approvals have been received, you will also likely need to use some different moderating techniques than you would with adults. Here are four things that we’ve learned to keep in mind when leading... more


World No Tobacco Day: The higher the tax, the less death and disease

tobacco / social marketing / behavioral research / current events / blog

On May 31, the World Health Organization (WHO) and partners around the world will celebrate World No Tobacco Day. This year’s theme is to raise taxes on tobacco. According to WHO, research shows that higher taxes are especially effective in reducing tobacco use among lower-income groups and in preventing young people from starting to smoke. Increasing excise taxes on tobacco is considered to be the most cost effective tobacco control measure. The World Health Report 2010 indicated that a 50% increase in tobacco excise taxes would generate a little more than $1.4 billion in additional funds in 22 low-income countries. Hi Megan

We already see the positive impact of high tobacco taxes in the United States. According... more


Is College Really Worth It?

career development / featured / in the news / blog

This past Tuesday, David Leonhardt of The New York Times addressed a common question confronting many American households, “Is College Worth It?” His conclusion, “Yes, college is worth it, and it’s not even close.” In his report, he cites new analysis from the Economic Policy Institute in Washington that reports that Americans with four-year college degrees made 98 percent more an hour on average in 2013 than people without a degree and that this disparity far outweighs the increasingly high costs of college.

But, as Ben Casselman of puts it “just because people who graduate from college are better off, doesn’t necessarily mean that going to college is a good decision.... more


Fors Marsh Group Named to GSA OASIS SB Contract Vehicle

featured / government / federal contracting / news

Arlington, Virginia – May 20, 2014 –Fors Marsh Group (FMG) has successfully secured prime positions on two pools under GSA’s One Acquisition Solution for Integrated Services (OASIS) Small Business (SB) program. These awards provide federal agencies access to professional services and fully integrated solutions across a variety of domains.

The scope of OASIS spans many areas of expertise and is divided into the following Core Disciplines: Program Management Services, Management Consulting Services, Scientific Services, Engineering Services, Logistics Services, and Financial Management Services. Across the Multiple Award, Indefinite Delivery, Indefinite Quantity (IDIQ) contract, awardees will have the opportunity to provide Government-wide professional services with a 10-year period of performance and a value of up to $60 billion.

FMG was awarded prime contracts in both... more


Focus Group Best Practices: Icebreakers

qualitative / focus group / blog

No matter what content or structure you have planned for your focus group research project, the first thing a moderator needs to do in any group is to get the participants talking. When people walk into a focus group they generally don’t know anyone, and may not even know what the discussion will be about. Those first few minutes of the discussion can set the tone for the whole group, so it is critical to start off with an icebreaker that makes your respondents feel comfortable and willing to participate.

The icebreaker is the first question that the moderator asks in the group and is usually part of participant introductions. It is often the only question that participants will feel they have to answer, since... more


FMG Heads to the 69th AAPOR Conference in Anaheim

conferences / public opinion / research design / news

Arlington, Virginia – May 14, 2014 –FMG employees will head to Anaheim for the 69th American Association for Public Opinion Research (AAPOR) Conference at the Anaheim Marriott. This year's theme is “Measurement and the Role of Public Opinion in a Democracy.”

The AAPOR conference features cutting-edge educational sessions, in-depth short courses, informal access to leaders in the field, and an informative exhibit hall with representatives from key service and product providers.

For those headed to AAPOR, keep your eye out for FMG’s poster sessions and paper presentations: Eye Tracking the User Experience of a Smartphone and Web Data Collection Tool Jennifer Romano Bergstrom, Fors Marsh Group Michael Link, The Nielsen Company Kelly Bristol, The Nielsen Company

The Impact of Deadlines on the Effectiveness of... more