Earlier this month, several members of the FMG team attended an intensive training led by the RIVA Training Institute that focused on the fundamentals of moderating. The training offers an experiential environment for students to learn about focus groups in the context of qualitative market research. RIVA is considered the gold standard in terms of moderator training providers, and their students learn how to facilitate discussion among focus group participants to extract information on specific topics.
At FMG, we believe that being a professional and effective moderator is important, and the RIVA moderator training provides the skills for our employees to meet the research objectives identified by the client and the research team. The RIVA course teaches that moderating is both a science and an... more