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The Benefits of Moderator Training

qualitative research / focus group / featured

Earlier this month, several members of the FMG team attended an intensive training led by the RIVA Training Institute that focused on the fundamentals of moderating. The training offers an experiential environment for students to learn about focus groups in the context of qualitative market research. RIVA is considered the gold standard in terms of moderator training providers, and their students learn how to facilitate discussion among focus group participants to extract information on specific topics.

At FMG, we believe that being a professional and effective moderator is important, and the RIVA moderator training provides the skills for our employees to meet the research objectives identified by the client and the research team. The RIVA course teaches that moderating is both a science and an... more

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The Dynamic Changes in American Elections – 2012 to 2016

elections / voting / featured

American elections can change dramatically between presidential elections. Some of these changes were driven by political campaigns, with some states being more competitive than others in a given election; however, many of these changes were the result of new laws and policies that affect election administration.

The U.S. Election Process

According to the Election Assistance Commission’s (EAC) 2016 Election Administration and Voting Survey (EAVS), total turnout in the United States increased from 131.6 million in 2012 to 140.1 million in 2016 and the percentage of the citizen voting age population (CVAP) voting increased from 59.2 percent to 63 percent. In fact, five states—Colorado, Maine, Minnesota, New Hampshire, and Oregon—reported turnout rates exceeding 70 percent of CVAP.

Americans... more

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Update – Respecting Your Participants: Ethical Considerations in Focus Groups

focus group / market research / research design / featured / blog / qualitative

Focus groups, unlike some other forms of research, can feel quite informal. In fact, some of the best groups can look more like a table of friends chatting than a formal data collection effort. However, researchers always need to remember that focus groups (as well as one-on-one interviews and other qualitative methods) are research, and the same ethical requirements apply. If you’re working with a governmental agency or a university, you may need to have your project reviewed by an Institutional Review Board (IRB) or by the federal Office of Management and Budget (OMB). But even when your focus group effort does require these formal reviews, it is still important for researchers to remember their ethical responsibility to their participants.

The most fundamental ethical... more

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Fors Marsh Group to Conduct the 2017 State of the First Amendment Survey for the Newseum Institute

current events / government / news / qualitative research / free speech / free expression / freedom of press / featured

First Amendment Survey for the Newseum Institute

Fors Marsh Group, LLC (FMG), a Washington, D.C.-area research-based consultancy, has partnered with the Newseum Institute’s First Amendment Center to conduct the Institute’s annual State of the First Amendment (SOFA) survey. This year’s SOFA survey measures Americans’ knowledge of their core freedoms and samples their opinions about today’s First Amendment issues.

"We are excited to partner with the Newseum Institute’s First Amendment Center," said Dr. Krysha Gregorowicz, public policy senior researcher at FMG. "FMG’s experience in survey development, sampling, and analysis positions us well to provide unique insight into the current state of the First Amendment in the United States. As a mass media and political communication... more

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FMG Jumps Seven Spots on AMA’s Gold Report: Top 50 Research Firms

awards / market research / featured

Fors Marsh Group wins AMA Top 50 Market Research Firms 2017

For the third year in a row, Fors Marsh Group (FMG) earned a notable rank in the American Marketing Association’s (AMA) Gold Report: Top 50 Market Research Firms. The list honors companies that have sustained growth and produced excellent work in the market research sector.

Out of 200 companies considered in 2017, FMG ranked 37, jumping seven spots from the company’s 44th rank in 2016. FMG’s revenue increased 54 percent from 2015, becoming one of three companies on the list to achieve over 50 percent year-over-year growth in 2016.

"We are honored to be recognized again... more

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UX and the Future of Personalization

ux / user experience / conferences / eye tracking / cognitive research / featured

Earlier this month, several FMG researchers attended the User Experience DC (UXDC) Conference hosted by the DC Chapter of the User Experience Professionals Association (UXPA).

Fors Marsh Group Presents at UXDC 2017

One of the presentations I attended was John Whalen’s talk titled, "The Future of UX is here: AI and Cognitive Design." In his talk, Dr. Whalen discussed artificial intelligence (AI), machine learning, and augmented cognition, with the fundamental point that as these technologies emerge, user experience research needs to expand on traditional usability testing and design thinking to ensure a user-centered design. One takeaway from the session was that command styles vary widely when users interact with devices... more

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