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The PokemonGo Get Out the Vote

featured / current events / in the news / marketing research / behavior / voting

If you are one of the many staring out your office window and wondering, why people, and groups of them, are staring at their phones and pointing it at a random sign, fountain, or building with so much eagerness, well, you are not alone. The answer is ‘Pokémon Go.’ This craze has been taking over lives, been the source behind many entertaining memes, and been popular marketing discussion as to the future of augmented reality and the implications for brands. There has even been talk that Pokémon Go has been more effective in getting people off the couch than other more targeted fitness campaigns.

This campaign has legs – including those legs of all the players in the world – excited to actively explore... more

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Fear the Cookie Dough

featured / public health / communication / advertising research

Fight Bac | Food Safety As a mom of two kids I am the first to admit that I’ve not only consumed raw cookie dough myself, but also let my children lick the batter off the spoon (cue my guilt and shame as a public health researcher).It is likely that many consumers are aware of the risks for foodborne illness (from the raw eggs) in cookie dough – yet like me continue to eat it. Like many health behaviors, this begs the question "if we know the risks, why do we still do it?" This week’s announcement by the FDA may slow cookie dough consumption (temporarily) but it’s not likely to last.

Food safety is... more

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Overseas Citizens Can Vote – No Matter Where They Are: Military & Their Families

featured / voting / elections / military research / current events

Armed Forces Voters Week is happening now – June 27-July 5. As communities of friends, supporters or employers of Service members, spread the word about the resources available to make it easy for overseas U.S. citizens and Service members to register and vote. Help make sure their vote is counted!

Members of our Armed Forces protect our freedoms and liberties. One of those cherished freedoms is the right to vote – and Service members and their families can exercise that right from wherever they are stationed around the world.

Fors Marsh Group has worked with the agencies dealing with military recruiting and retention since its founding, and we’ve studied voting processes and patterns of voting – especially voting by military personnel – for years. We... more

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FMG Moves Up AMA Gold Top 50 List to No. 44; Exceeds 20% Growth in 2015

featured / news / blog / tobacco / risk communication

ARLINGTON, VA, June 21, 2016 – The American Marketing Association (AMA) named Fors Marsh Group, LLC (FMG)—a Washington, DC-area, research and consulting firm—as a top 50 market research firm in the 2016 AMA Gold Top 50 Report. This is the second year FMG made the list. Due to FMG’s 23% growth in 2015, the firm moved up six spots to No. 44.

"Since we opened our doors in 2002, our focus has been to be a partner to our clients as they seek to make smart decisions through applied research," said Dr. Sean Marsh, chief executive officer of FMG. "Fifteen years later, our focus hasn’t changed; our growth has been made possible by an exceptionally qualified and passionate staff and loyal clients who understand... more

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Make Telework Work for You: Best Practices and Tips

featured / career development / telework / human resources

Yesterday, I discussed the rise of teleworking policies, which allow employees to work from home or any other remote location, throughout the private and public sector. It’s no surprise that these policies are becoming more popular, due to the flexibility they offer to employees, their benefits for recruiting and retaining high-performing employees, and their ability to improve work-life balance. Some companies are actually reducing their footprint (and operating costs) by eliminating their brick and mortar presence through a 100% remote workforce, others offer it only as a scheduled or situational benefit.

Situational telework typically refers to working remotely due to infrequent inclement weather or transportation issues, but it also includes allowing certain employees who are unable to report to the organization’s location due to... more

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The New Era of Telework: Benefits and Drawbacks

featured / careers / in the news / personnel development / human resources

Even in the face of metro outages or inclement weather, productivity loss has remained minimal in the Washington, D.C. metro area—at least among professional workers. This can be largely attributed to the number of both private and public sector organizations with policies in place that allow for scheduled, occasional, or situational remote work. This practice is commonly referred to as teleworking or telecommuting, and typically includes the following:

  • Replacement of time spent working in the office with time spent working from a remote location (often the employee’s own home)
  • The use of telecommunication technology (e.g., phone, email, instant messaging)

The federal government has long been on the forefront of implementing policies and technology that ensure... more

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