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Fors Marsh Group Awarded GSA HCaTS Contract

news / government / human capital / human resources / federal contracting / featured

OCTOBER 14, 2016 — ARLINGTON, VA Fors Marsh Group LLC, an Arlington, VA-based, research & consulting firm, will now offer professional training and workforce performance improvement services to federal agencies under the General Services Administration’s (GSA) Human Capital and Training Services (HCaTS) contract schedule.

"Since our founding, we have supported talent recruiting and retention, career development and management, and internal communication practices to allow organizations to positively impact morale and improve organizational effectiveness," said Ben Garthwaite, Senior Vice President. "This award was highly competitive and recognizes the diverse talents and capabilities of our team and our steadfast commitment to providing human capital services that make a difference."

The HCaTS solution represents an indefinite-delivery, indefinite-quantity (MA-IDIQ) task order contract vehicle with an $11.5 billion... more

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These Findings About Voter Confidence Among Traditional Voters Can also Apply to UOCAVA Voters

news / military / featured / elections / voting

In the Washington Post’s 'Monkey Cage' blog, I coauthored a post on how effective election administration can improve voter confidence. This post was backed up by a wealth of research my academic colleagues and I have conducted on voter confidence and election administration over the years. Bottom line: from our many years of past research, we’ve found that most voters already are confident that their ballots are counted accurately – but "…that confidence can be improved or harmed by how state and local election officials manage elections".

Election ballot

Although our work has focused on traditional voting in polling places, the lessons learned from this research can be applied to the voting process for the overseas citizens,... more

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Sugar Under Fire Again Amid Allegations Industry Funding Diverted Scientific and Consumer Attention to Fat

featured / in the news / health communication / social marketing / research

Deny and subvert. South Park’s parody of Tom Brady’s strategy for dealing with bad press could easily be applied to a number of people, industries, or contexts. The latest in the spotlight is the sugar industry—under fire last week amid allegations the industry funded and influenced research with an agenda to shift the blame to fat. The outcome, many are arguing, was a potentially misplaced focus on low-fat diets…which opened the door for increased sugar consumption and contributed over several decades to the challenges we face with chronic diseases and obesity. Deflategate may be fizzling out with Brady halfway through his suspension, but the sugar industry’s woes are seemingly just beginning.

Sugar Advertisement

The latest uproar was sparked... more

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Fors Marsh Group (FMG) Awarded Federal Contract for Website User Experience Research

news / user experience / ux / federal contracting / government / featured

The U.S. International Trade Commission (ITC) has awarded Fors Marsh Group (FMG), LLC, a contract to conduct user experience research to improve the Commission’s website.

FMG will evaluate the user experience of www.usitc.gov through a variety of different research methods, which include a heuristic evaluation, usability test with several audience segments, as well as a card sort to provide insight on the information architecture for the content. The research will result in findings and recommendations that aim to improve the navigation, content and features of the website for its constituents.

"FMG understands the importance of this website as travelers, businesses and government leaders need to find information quickly and conduct online transactions seamlessly." said Dr. Sean Marsh, FMG’s Chief Executive Officer. "We are thrilled... more

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Tried and True Innovation: Highlights from NCHCMM 2016

communication / research / conferences / featured / social marketing / public health

Last week several members of the FMG Team traveled to Atlanta, GA for the 10th Annual National Conference on Health Communication, Marketing and Media (NCHCMM). This was the third year that FMG attended the conference, and as in the past, had a chance to walk away with lessons learned and best practices from communicators and scientists.  NCHCMM 10th Anniversary One of my favorite conference sessions featured panel members: Dr. Lenora Johnson, Tony Foleno, Dr. Gary Kreps, and Dr. Heather Cole-Lewis reflecting on the past 10 years and speculating what the next 10 will bring. Most notably, in the last 10 years there’s been a substantial shift in the way we communicate. For instance, one of... more

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Is Direct Mail Dead? Not So, Say Millennials

youth / millennials / elections / voting / generational research / in the news / featured

As a Millennial, I know firsthand how much my generation relies on the digital world as an information source. So when I read that 42% of Millennials prefer political mail over digital forms, I went straight to the source of the statistic to find out more: a white paper recently released by the United States Postal Service (USPS) , which summarizes the results of a survey and series of focus groups concerning Millennials’ attitudes and perceptions about political mail. While there is a plethora of research to support how digitally inclined (or even dependent) Millennials are, the USPS study is unique in that it captures the behaviors of Millennials from a different angle.

Results suggest that grabbing the attention of Millennials through... more

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