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Naked and Afraid: From Reality TV to Tobacco Products Packaging?

featured / tobacco / current events / in the news / communication research

Today, on World No Tobacco Day, the World Health Organization (WHO) is calling for plain packaging of tobacco products. Each year on May 31, WHO and partners highlight the health risks associated with tobacco use and advocate for specific efforts to reduce use across the globe.

The focus of conversation today is plain packaging, which WHO argues “is an important demand reduction measure that reduces the attractiveness of tobacco products, restricts use of tobacco packaging as a form of tobacco advertising and promotion, limits misleading packaging and labelling, and increases the effectiveness of health warnings.”

WHO World No Tobacco Day | May 31

So what’s the skinny for chatter around the water cooler today?... more


Keeping the Significance of Memorial Day

featured / military research / current events / in the news

As a kid, it was hard not to look forward to Memorial Day: A day off from school, barbeques, good weather, the community pool opening for the Summer, and did I mention we got the day off from school? As someone who today works closely with the Military, I of course now approach Memorial Day with a stronger sense of somber gratitude for those who died protecting our country’s security and national interests. Because I was long one of them though, I like to withhold judgment on those who might forget the significance of today. However, the researcher in me can’t help but think about why it might be the case that we lose touch with the purpose of Memorial Day. I submit that it... more


Taking Care of those that Serve and Protect: Military Member Wellbeing

featured / military research / current events / in the news

The month of May recognizes military service members and their families in many ways – including Military Appreciation Month, Military Spouse Appreciation, and of course Memorial Day. Armed Forces Day - May21,2016 One lesser known day, May 21, 2016, marks Armed Forces Day, a time to honor and acknowledge the people of the Armed Forces of the United States. At Fors Marsh Group, this day has particular importance as we’ve always had a longstanding commitment to supporting our troops through close relationships with multiple Department of Defense clients whose missions support troop wellbeing.

It’s no surprise to anyone who watched the news that today’s service members must navigate an increasingly complex and constantly evolving environment. The... more


When is research "debunked"?

featured / in the news / psychology / market research

We rely on scientific research findings to form the basis for a variety of important decisions about issues like how money should be spent, how to keep people safe, and what kinds of foods to eat. Research findings that are widely accepted as true by the public affect decisions we make. A study of how the lay public is confused by news reports on cholesterol and diet provides one example ( When published research findings conflict with each other and there’s no consensus on the truth, the trustworthiness of that research is called into question.

Lately, the popular media has summarized a number of debates among academic researchers regarding the trustworthiness of published research. An article on attitudes toward same-sex marriage was retracted by... more


FMG Research Supports Launch of New #RealCostofSmokeless Campaign to Educate Rural Youth on the Dangers of Smokeless Tobacco

featured / news / blog / tobacco / risk communication

ARLINGTON, VA – May 5 2016– At the 8th National Summit on Smokeless and Spit Tobacco, Fors Marsh Group (FMG) was on hand to support the U.S. Food and Drug Administration’s (FDA) expansion of its award-winning “The Real Cost” campaign. The expanded campaign, created by FDA in collaboration with Sensis Agency, will educate rural, white male teenagers about the negative health consequences associated with smokeless tobacco use. For the first time, nationally-televised messages on the dangers of smokeless tobacco use—including nicotine addiction, gum disease, tooth loss, and multiple kinds of cancer—are being highlighted through the placement of advertisements in 35 U.S. markets specifically selected to reach the campaign’s target audience. There is also a targeted digital component of the campaign that will reach youth in... more


E-cigarettes, Teens and Advertising: A Troubling Combination

featured / blog / tobacco / risk communication

Although Zika has been capturing much of the recent media attention, for those in public health there has been another issue gaining attention and inspiring debate—electronic cigarettes or e-cigarettes. In a nutshell, e-cigarette use has risen while traditional cigarette smoking rates have declined—according to the CDC 12.6% of adults have at least tried an e-cigarette once. Usage increases when you look at current and recent former smokers, which is critical as e-cigarettes have been marketing as both a smoking cessation tool and a healthier alternative to conventional cigarettes.

We’ve been keeping an eye on the impact the rise in e-cigarettes has and the implications for tobacco use initiation prevention and cessation, particularly for youth. Though the use of conventional cigarettes among youth has been... more