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Fors Marsh Group (FMG) Awarded Contract for 2016 Election Administration and Voting Survey

featured / news / blog / in the news

Aug. 16, 2016 — The U.S. Election Assistance Commission (EAC) has awarded Fors Marsh Group (FMG), LLC, a contract to conduct the 2016 Election Administration and Voting Survey (EAVS).

FMG will administer, compile data and report on this biennial survey, working with each of the 50 states, the District of Columbia, and the territories of American Samoa, Guam, Puerto Rico, and U.S. Virgin Islands. Additionally, FMG will prepare the 2016 EAC Election Administration and Voting Survey Comprehensive Report. This report will explore many facets of the electoral process and voting technology. It will include sections on voter registration and recommendations related to the National Voter Registration Act of 1993 and to the voting participation of uniformed services members, their families and overseas citizens.

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The Role of Women in the U.S. Military throughout History

military / military research / generational research / in the news / featured

With the nomination of the first female major-party presidential candidate in the United States, we are reminded about the tremendous progress that has been made in women’s rights and opportunities in our country. The U.S. Military is no exception. Women have played a valuable role in the U. S. Military since its inception. During the American Revolutionary War and the Civil War, women supported military efforts by serving primarily as nurses, seamstresses, or cooks. Some fought alongside the troops while disguised as men while others served as spies. During the two world wars, women served in positions in military intelligence, maintenance and supply, administrative support, and cryptography. In 1942 the Women Army Corps was officially created, opening more than 400 jobs to women.

Women in... more

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The PokemonGo Get Out the Vote

featured / current events / in the news / marketing research / behavior / voting

If you are one of the many staring out your office window and wondering, why people, and groups of them, are staring at their phones and pointing it at a random sign, fountain, or building with so much eagerness, well, you are not alone. The answer is ‘Pokémon Go.’ This craze has been taking over lives, been the source behind many entertaining memes, and been popular marketing discussion as to the future of augmented reality and the implications for brands. There has even been talk that Pokémon Go has been more effective in getting people off the couch than other more targeted fitness campaigns.

This campaign has legs – including those legs of all the players in the world – excited to actively explore... more

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Fear the Cookie Dough

featured / public health / communication / advertising research

Fight Bac | Food Safety As a mom of two kids I am the first to admit that I’ve not only consumed raw cookie dough myself, but also let my children lick the batter off the spoon (cue my guilt and shame as a public health researcher).It is likely that many consumers are aware of the risks for foodborne illness (from the raw eggs) in cookie dough – yet like me continue to eat it. Like many health behaviors, this begs the question "if we know the risks, why do we still do it?" This week’s announcement by the FDA may slow cookie dough consumption (temporarily) but it’s not likely to last.

Food safety is... more

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Overseas Citizens Can Vote – No Matter Where They Are: Military & Their Families

featured / voting / elections / military research / current events

Armed Forces Voters Week is happening now – June 27-July 5. As communities of friends, supporters or employers of Service members, spread the word about the resources available to make it easy for overseas U.S. citizens and Service members to register and vote. Help make sure their vote is counted!

Members of our Armed Forces protect our freedoms and liberties. One of those cherished freedoms is the right to vote – and Service members and their families can exercise that right from wherever they are stationed around the world.

Fors Marsh Group has worked with the agencies dealing with military recruiting and retention since its founding, and we’ve studied voting processes and patterns of voting – especially voting by military personnel – for years. We... more

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FMG Moves Up AMA Gold Top 50 List to No. 44; Exceeds 20% Growth in 2015

featured / news / blog / tobacco / risk communication

ARLINGTON, VA, June 21, 2016 – The American Marketing Association (AMA) named Fors Marsh Group, LLC (FMG)—a Washington, DC-area, research and consulting firm—as a top 50 market research firm in the 2016 AMA Gold Top 50 Report. This is the second year FMG made the list. Due to FMG’s 23% growth in 2015, the firm moved up six spots to No. 44.

"Since we opened our doors in 2002, our focus has been to be a partner to our clients as they seek to make smart decisions through applied research," said Dr. Sean Marsh, chief executive officer of FMG. "Fifteen years later, our focus hasn’t changed; our growth has been made possible by an exceptionally qualified and passionate staff and loyal clients who understand... more

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