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FMG Research Supports Launch of New #RealCostofSmokeless Campaign to Educate Rural Youth on the Dangers of Smokeless Tobacco

featured / news / blog / tobacco / risk communication

ARLINGTON, VA – May 5 2016– At the 8th National Summit on Smokeless and Spit Tobacco, Fors Marsh Group (FMG) was on hand to support the U.S. Food and Drug Administration’s (FDA) expansion of its award-winning “The Real Cost” campaign. The expanded campaign, created by FDA in collaboration with Sensis Agency, will educate rural, white male teenagers about the negative health consequences associated with smokeless tobacco use. For the first time, nationally-televised messages on the dangers of smokeless tobacco use—including nicotine addiction, gum disease, tooth loss, and multiple kinds of cancer—are being highlighted through the placement of advertisements in 35 U.S. markets specifically selected to reach the campaign’s target audience. There is also a targeted digital component of the campaign that will reach youth in... more

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E-cigarettes, Teens and Advertising: A Troubling Combination

featured / blog / tobacco / risk communication

Although Zika has been capturing much of the recent media attention, for those in public health there has been another issue gaining attention and inspiring debate—electronic cigarettes or e-cigarettes. In a nutshell, e-cigarette use has risen while traditional cigarette smoking rates have declined—according to the CDC 12.6% of adults have at least tried an e-cigarette once. Usage increases when you look at current and recent former smokers, which is critical as e-cigarettes have been marketing as both a smoking cessation tool and a healthier alternative to conventional cigarettes.

We’ve been keeping an eye on the impact the rise in e-cigarettes has and the implications for tobacco use initiation prevention and cessation, particularly for youth. Though the use of conventional cigarettes among youth has been... more

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April: Month of the Military Child

current events / featured / psychology / military

At Fors Marsh Group, we’ve long supported and conducted research with military service members throughout the military career lifecycle – from new recruits, to current active duty and reserve component service members, to service members transitioning back to civilian life. At each stage of their journey, there is one constant that remains, and that is family. This April marks the 30th anniversary of the Month of the Military Child, which seeks to recognize the contributions and sacrifices made by the youngest members of our nation’s military community. There are nearly 2 million U.S. military children, including over 1.1 million children of Active Duty service members and 700,000 children of Reserve Component service members. Approximately 37% of military children are age 5 and under, 31% are... more

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The Formidable Journey to Quality Healthcare for All

featured / public health / health communication / behavioral change

Early April in D.C. typically marks cherry blossom season; however this year’s early bloom means we’re freed up to celebrate other important events like National Public Health Week. While it may not be as festive, NPHW is a time of year to recognize not only what we’ve accomplished in public health but also what is left to be done. This year’s theme, to “make the U.S. the healthiest Nation in One Generation,” establishes a vision for vastly improving the health of our country by 2030. Achieving this vision requires not only transformation in the policy and structure of our healthcare system but also health behavior change at the community, family and individual level.

One objective of this vision is to achieve "quality healthcare... more

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The Role of Feedback in Goal-Setting and Employee Evaluation

featured / blog / performance reviews / career development / organizational performance

Fors Marsh Group Goal Setting Process

Now that we’ve defined goals and discussed both where they come from and how they link to performance evaluations, I’d like to spend most of this second post discussing the middle part of the goal-setting cycle (namely feedback and revision). There’s a lot of discussion surrounding “how to give feedback” that is, frankly, not relevant to the questions at hand in this blog post. Instead, we’ll focus on the role of feedback play in goal setting and performance appraisal. Let’s tackle each of these independently.

Feedback and Goal-Setting

If you remember, we’ve defined goals as measurable behavioral plans that bridge a gap between an employee’s current and desired proficiency levels.... more

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The Goal-Setting Cycle – When SMART Just Isn’t Enough

featured / blog / performance reviews / career development / organizational performance

"Regardless of the system used, in the vast majority of cases, all of the parties involved are unhappy with the appraisal process" - DeNisi & Sonesh (2011)

I’m not sure there’s another sentence of any article that’s stuck with me more than the one above. DeNisi and Sonesh go on to describe that, they believe, this is because nothing productive ever comes out of the review process. Perhaps this is because it took us as I/O Psychologists until the early 1990s to realize that performance improvement should be the ultimate goal of the evaluation process.1 This notion – that performance appraisals exist not only to measure but also to improve employees’ performance – represented a fundamental shift in a field that was... more

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