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A Raise by Any Other Name?

organizational psychology / career development / featured / performance reviews

Much has been made recently of the movement away from performance review systems. Last year The New York Times expressed in wonder that "Mc" In July, consulting giant Deloitte "banned" performance reviews, and just recently fellow heavyweight Accenture made the headlines by announcing that they are In July, consulting giant Deloitte doing away with their performance review system . What a wonderful time for those looking to fly under the radar in corporate America! Time to go to work and go through the motions: nobody looking over your shoulder anymore, no more consequences for taking it easy at work, nothing but easy living. For once it's easy to feel sorry for the hardworking overachiever instead of the underdog.... more


ADWKDC 2015 - Let's Talk About Millennials

advertising research / arlington dc / featured

The other week, I returned to ADWKDC-DC Ad Club's weeklong industry event, culminating with a two-day conference where you learn from the area's best and brightest marketers and communicators. This year was ADWKDC's biggest event yet with three tracks—strategy, media, and creative—and several keynotes sprinkled across the two days. I stuck to the strategy track both days where a major theme across sessions was getting to know your audience to tailoring your messages for them—whether that entails applying concepts of behavioral economics to your communications or understanding how today's plethora of data impacts consumer targeting.

ADWKDC 2015 also marked the first year that Fors Marsh Group spoke at ADWKDC. Our Senior VP of Research, Dr. Brian Griepentrog, joined the panel "What Baby... more


Sure, It's Bad — But Will It Ever Happen to Me? Looking Back on National Preparedness Month

featured / behavior economics / public health / in the news

This past September, a range of organizations—including the Centers for Disease Control and Prevention, the American Red Cross, and the Federal Emergency Management Agency—participated in 2015's National Preparedness Month. Throughout the month, these and other organizations have been encouraging individuals and community groups to (1) learn what protective measures they should take before, during, and after emergency events, like hurricanes, floods, and wildfires; (2) make a plan to implement those measures and stay informed of emergencies; and (3) seek out ways to support community preparedness. Visit for more information on actions you can take to be prepared.

Looking back on the past month, and reflecting on the... more


President Obama is a Fan of Behavioral Economics, And Here's Why

featured / behavior economics / in the news

This past Wednesday, Mr. President issued an executive order encouraging federal agencies to use insights from social and behavioral sciences to improve their programs and outcomes and to better serve the American people. The order also formally establishes the Social and Behavioral Sciences Team, a group of experts that has spent the past year and a half conducting experiments and implementing improvements in a variety of government programs. By making simple changes such as sending out letters to potential participants or changing a program's default option, these researchers have been able to bring about significant and cost-effective changes. Among other things, these changes have resulted in increased retirement security, better educational access, and improved compliance among government contractors.

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Small Steps, Big Differences - Embracing National Wellness Week

featured / advertising research / health research / in the news

With beach season in the rearview mirror and holiday festivities ahead, I feel tempted this time of year to pull out my sweaters, find a cozy fire and hibernate for the winter. Unlike January, I find the fall a particularly difficult season to try and "overhaul" one aspect of my health - such as starting a ‘diet' program or instituting a new fitness regimen. Yet in 2011, the Substance Abuse and Mental Health Services Administration (SAMHSA) chose September as the month to celebrate National Wellness Week (this year, September 13-19) in an effort to promote the importance of not just nutrition and physical fitness, but the many other aspects of what it means to be "well." SAMHSA defines wellness as "not the absence... more


FMG’s Wellness Committee Steps It Up for Health

featured / employee health / fmg culture

A lot of recent advertising and media uses scare tactics to get people to move more. While dramatic, it is no secret that a sedentary lifestyle can be extremely dangerous to both physical and mental health. As more Americans choose to treat disease rather than prevent it, some of the most simple reminders and suggestions are ignored for get-fit-quick fads and gimmicks. At Fors Marsh Group, we established a Wellness Committee in late 2014 with the goal of promoting healthy lifestyle choices, and the intent of ensuring employees have a chance to partake in office-sponsored activities allowing employees to move more – DURING the workday.

FMG Wellness Step Challenge

As most office employees can attest to,... more