Stay in the loop with company updates and insights from our talented team.


Pupillometry: The Next Great Metric in UX Research?

featured / blog / customer experience / user experience / ux / cognitive research / eye tracking

 Fors Marsh Group, FMG, pupillometry, UX research, eye tracking, Human-Computer Interaction International Conference

Last year, FMG’s user experience (UX) team presented "Exploring the Relationship Between Eye Movements and Pupillary Response from Formative User Experience Research" at the Human-Computer Interaction International Conference. The study examined the relationship between pupil diameter and fixations in the context of a usability task. Specifically, our team used UX-generated data to explore whether fixation measures and pupil diameter measures correlate, and under which conditions this relationship occurs for this type of study.

The measurement of changes in pupil diameter due to presentation of... more

Password Guidelines for Real People

blog / behavioral research / consumer behavior / cognitive research / featured
As far as I’m concerned, passwords are a necessary evil: a minor inconvenience standing in the way of something I want to do. Think about the last time you had to create a password. You were probably trying to sign up for a new app, buying something cool, taking an online quiz, or trying out an online service. You may be in the middle of something exciting or just going about your day trying to take care of business, and suddenly, you’re being asked to enter your email address and to create a password. So, you enter in your go-to password (something like NeilD!amond123 or IamB@tm4n) that you created 15 years ago when you signed up for your first AOL account, and you continue on... more

UX and the Future of Personalization

ux / user experience / conferences / eye tracking / cognitive research / featured
Earlier this month, several FMG researchers attended the User Experience DC (UXDC) Conference hosted by the DC Chapter of the User Experience Professionals Association (UXPA). Fors Marsh Group Presents at UXDC 2017 One of the presentations I attended was John Whalen’s talk titled, "The Future of UX is here: AI and Cognitive Design." In his talk, Dr. Whalen discussed artificial intelligence (AI), machine learning, and augmented cognition, with the fundamental point that as these technologies emerge, user experience research needs to expand on traditional usability testing and design thinking to ensure a user-centered design. One takeaway from the session was that command styles vary widely when users interact with... more