News

Stay in the loop with company updates and insights from our talented team.

/categories/featured/

To Really Address Fraud Claims, Conduct Comprehensive Election Audits

elections / current events / featured / voting / in the news
Recently, President Donald Trump said that Vice President Mike Pence will head up a commission to investigate voting irregularities and possible fraud, especially related to voter registration. Examining elections to identify fraud requires in-depth election audits—a methodological examination of the processes and procedures that states and localities use to manage their elections, with all of their complexities. An audit looks at the process used to implement each aspect of an election, the personnel and how they are trained to implement the processes, and only then examining the bottom line—the numbers and the performance of the election. In our books Confirming Elections and Evaluating Elections, my collaborators and I wrote about how to audit a popular election and how to evaluate election administration.... more
0

The Risks of Copying and Pasting: Health Technology, Human Error, and User Experience Design

user experience / client work / health / technology / featured
If you use any kind of word processing software, chances are you are pretty familiar with the copy-and-paste functions. Using them is an easy way to avoid retyping the same information, and you probably do it without a second thought. But when it comes to electronic health records, copy-and-paste functions can potentially lead to errors in health records, putting patients at risk. On the one hand, copy-and-paste functions are vital in helping health care professionals save time and document all necessary patient information; but these functions can lead to substandard health records if providers copy and paste the wrong information, fail to update information after copying and pasting, or copy and paste extraneous information. FMG recently completed a study to examine the ways in which... more
0

Strategies for Engaging Every Voter

elections / government / military research / current events / featured
I recently wrote an article for the Washington Post about actions that State and local election officials can take to improve public confidence in elections. Voters want information – they want to know what is going on with the administration of elections so that the process is transparent. Council of State Governments Overseas Voting Initiative’s Policy Working Group Today, the Council of State Governments is releasing a report from its Overseas Voting Initiative’s Policy Working Group The report titled, "Overseas Voting: Strategies for Engaging Every Voter," that contains policy recommendations for improving the voting experience for U.S. military voters and citizens living abroad. The recommendations in the... more
0

Fors Marsh Group Awarded GSA HCaTS Contract

news / government / human capital / human resources / federal contracting / featured
OCTOBER 14, 2016 — ARLINGTON, VA Fors Marsh Group LLC, an Arlington, VA-based, research & consulting firm, will now offer professional training and workforce performance improvement services to federal agencies under the General Services Administration’s (GSA) Human Capital and Training Services (HCaTS) contract schedule. "Since our founding, we have supported talent recruiting and retention, career development and management, and internal communication practices to allow organizations to positively impact morale and improve organizational effectiveness," said Ben Garthwaite, Senior Vice President. "This award was highly competitive and recognizes the diverse talents and capabilities of our team and our steadfast commitment to providing human capital services that make a difference." The HCaTS solution represents an indefinite-delivery, indefinite-quantity (MA-IDIQ) task order contract vehicle with an $11.5 billion... more
0

These Findings About Voter Confidence Among Traditional Voters Can also Apply to UOCAVA Voters

news / military / featured / elections / voting
In the Washington Post’s 'Monkey Cage' blog, I coauthored a post on how effective election administration can improve voter confidence. This post was backed up by a wealth of research my academic colleagues and I have conducted on voter confidence and election administration over the years. Bottom line: from our many years of past research, we’ve found that most voters already are confident that their ballots are counted accurately – but "…that confidence can be improved or harmed by how state and local election officials manage elections". Election ballot Although our work has focused on traditional voting in polling places, the lessons learned from this research can be applied to the voting process for the overseas... more
0

Sugar Under Fire Again Amid Allegations Industry Funding Diverted Scientific and Consumer Attention to Fat

featured / in the news / health communication / social marketing / research
Deny and subvert. South Park’s parody of Tom Brady’s strategy for dealing with bad press could easily be applied to a number of people, industries, or contexts. The latest in the spotlight is the sugar industry—under fire last week amid allegations the industry funded and influenced research with an agenda to shift the blame to fat. The outcome, many are arguing, was a potentially misplaced focus on low-fat diets…which opened the door for increased sugar consumption and contributed over several decades to the challenges we face with chronic diseases and obesity. Deflategate may be fizzling out with Brady halfway through his suspension, but the sugar industry’s woes are seemingly just beginning. Sugar Advertisement The latest uproar was sparked... more
0

Fors Marsh Group (FMG) Awarded Federal Contract for Website User Experience Research

news / user experience / ux / federal contracting / government / featured
The U.S. International Trade Commission (ITC) has awarded Fors Marsh Group (FMG), LLC, a contract to conduct user experience research to improve the Commission’s website. FMG will evaluate the user experience of www.usitc.gov through a variety of different research methods, which include a heuristic evaluation, usability test with several audience segments, as well as a card sort to provide insight on the information architecture for the content. The research will result in findings and recommendations that aim to improve the navigation, content and features of the website for its constituents. "FMG understands the importance of this website as travelers, businesses and government leaders need to find information quickly and conduct online transactions seamlessly." said Dr. Sean Marsh, FMG’s Chief Executive Officer. "We are thrilled... more
0

Tried and True Innovation: Highlights from NCHCMM 2016

communication / research / conferences / featured / social marketing / public health
Last week several members of the FMG Team traveled to Atlanta, GA for the 10th Annual National Conference on Health Communication, Marketing and Media (NCHCMM). This was the third year that FMG attended the conference, and as in the past, had a chance to walk away with lessons learned and best practices from communicators and scientists.  NCHCMM 10th Anniversary One of my favorite conference sessions featured panel members: Dr. Lenora Johnson, Tony Foleno, Dr. Gary Kreps, and Dr. Heather Cole-Lewis reflecting on the past 10 years and speculating what the next 10 will bring. Most notably, in the last 10 years there’s been a substantial shift in the way we communicate. For instance,... more
0

Is Direct Mail Dead? Not So, Say Millennials

youth / millennials / elections / voting / generational research / in the news / featured
As a Millennial, I know firsthand how much my generation relies on the digital world as an information source. So when I read that 42% of Millennials prefer political mail over digital forms, I went straight to the source of the statistic to find out more: a white paper recently released by the United States Postal Service (USPS) , which summarizes the results of a survey and series of focus groups concerning Millennials’ attitudes and perceptions about political mail. While there is a plethora of research to support how digitally inclined (or even dependent) Millennials are, the USPS study is unique in that it captures the behaviors of Millennials from a different angle. Results suggest that grabbing the attention of Millennials through digital... more
0

Fors Marsh Group (FMG) Awarded Contract for 2016 Election Administration and Voting Survey

featured / news / blog / in the news
Aug. 16, 2016 — The U.S. Election Assistance Commission (EAC) has awarded Fors Marsh Group (FMG), LLC, a contract to conduct the 2016 Election Administration and Voting Survey (EAVS). FMG will administer, compile data and report on this biennial survey, working with each of the 50 states, the District of Columbia, and the territories of American Samoa, Guam, Puerto Rico, and U.S. Virgin Islands. Additionally, FMG will prepare the 2016 EAC Election Administration and Voting Survey Comprehensive Report. This report will explore many facets of the electoral process and voting technology. It will include sections on voter registration and recommendations related to the National Voter Registration Act of 1993 and to the voting participation of uniformed services members, their families and overseas citizens. "FMG... more
0

The Role of Women in the U.S. Military throughout History

military / military research / generational research / in the news / featured
With the nomination of the first female major-party presidential candidate in the United States, we are reminded about the tremendous progress that has been made in women’s rights and opportunities in our country. The U.S. Military is no exception. Women have played a valuable role in the U. S. Military since its inception. During the American Revolutionary War and the Civil War, women supported military efforts by serving primarily as nurses, seamstresses, or cooks. Some fought alongside the troops while disguised as men while others served as spies. During the two world wars, women served in positions in military intelligence, maintenance and supply, administrative support, and cryptography. In 1942 the Women Army Corps was officially created, opening more than 400 jobs to women. Women in... more
0

The PokemonGo Get Out the Vote

featured / current events / in the news / marketing research / behavior / voting
If you are one of the many staring out your office window and wondering, why people, and groups of them, are staring at their phones and pointing it at a random sign, fountain, or building with so much eagerness, well, you are not alone. The answer is ‘Pokémon Go.’ This craze has been taking over lives, been the source behind many entertaining memes, and been popular marketing discussion as to the future of augmented reality and the implications for brands. There has even been talk that Pokémon Go has been more effective in getting people off the couch than other more targeted fitness campaigns. This campaign has legs – including those legs of all the players in the world – excited to actively explore the... more
0

Fear the Cookie Dough

featured / public health / communication / advertising research
Fight Bac | Food Safety As a mom of two kids I am the first to admit that I’ve not only consumed raw cookie dough myself, but also let my children lick the batter off the spoon (cue my guilt and shame as a public health researcher).It is likely that many consumers are aware of the risks for foodborne illness (from the raw eggs) in cookie dough – yet like me continue to eat it. Like many health behaviors, this begs the question "if we know the risks, why do we still do it?" This week’s announcement by the FDA may slow cookie dough consumption (temporarily) but it’s not likely to last. Food... more
0

Overseas Citizens Can Vote – No Matter Where They Are: Military & Their Families

featured / voting / elections / military research / current events
Armed Forces Voters Week is happening now – June 27-July 5. As communities of friends, supporters or employers of Service members, spread the word about the resources available to make it easy for overseas U.S. citizens and Service members to register and vote. Help make sure their vote is counted! Members of our Armed Forces protect our freedoms and liberties. One of those cherished freedoms is the right to vote – and Service members and their families can exercise that right from wherever they are stationed around the world. Fors Marsh Group has worked with the agencies dealing with military recruiting and retention since its founding, and we’ve studied voting processes and patterns of voting – especially voting by military personnel – for years. We... more
0

FMG Moves Up AMA Gold Top 50 List to No. 44; Exceeds 20% Growth in 2015

featured / news / blog / tobacco / risk communication
ARLINGTON, VA, June 21, 2016 – The American Marketing Association (AMA) named Fors Marsh Group, LLC (FMG)—a Washington, DC-area, research and consulting firm—as a top 50 market research firm in the 2016 AMA Gold Top 50 Report. This is the second year FMG made the list. Due to FMG’s 23% growth in 2015, the firm moved up six spots to No. 44. "Since we opened our doors in 2002, our focus has been to be a partner to our clients as they seek to make smart decisions through applied research," said Dr. Sean Marsh, chief executive officer of FMG. "Fifteen years later, our focus hasn’t changed; our growth has been made possible by an exceptionally qualified and passionate staff and loyal clients who understand the... more
0

Make Telework Work for You: Best Practices and Tips

featured / career development / telework / human resources
Yesterday, I discussed the rise of teleworking policies, which allow employees to work from home or any other remote location, throughout the private and public sector. It’s no surprise that these policies are becoming more popular, due to the flexibility they offer to employees, their benefits for recruiting and retaining high-performing employees, and their ability to improve work-life balance. Some companies are actually reducing their footprint (and operating costs) by eliminating their brick and mortar presence through a 100% remote workforce, others offer it only as a scheduled or situational benefit. Situational telework typically refers to working remotely due to infrequent inclement weather or transportation issues, but it also includes allowing certain employees who are unable to report to the organization’s location due to their... more
0

The New Era of Telework: Benefits and Drawbacks

featured / careers / in the news / personnel development / human resources
Even in the face of metro outages or inclement weather, productivity loss has remained minimal in the Washington, D.C. metro area—at least among professional workers. This can be largely attributed to the number of both private and public sector organizations with policies in place that allow for scheduled, occasional, or situational remote work. This practice is commonly referred to as teleworking or telecommuting, and typically includes the following:
  • Replacement of time spent working in the office with time spent working from a remote location (often the employee’s own home)
  • The use of telecommunication technology (e.g., phone, email, instant messaging)
The federal government has long been on the forefront of implementing policies and technology that ensure that... more
0

Naked and Afraid: From Reality TV to Tobacco Products Packaging?

featured / tobacco / current events / in the news / communication research
Today, on World No Tobacco Day, the World Health Organization (WHO) is calling for plain packaging of tobacco products. Each year on May 31, WHO and partners highlight the health risks associated with tobacco use and advocate for specific efforts to reduce use across the globe. The focus of conversation today is plain packaging, which WHO argues “is an important demand reduction measure that reduces the attractiveness of tobacco products, restricts use of tobacco packaging as a form of tobacco advertising and promotion, limits misleading packaging and labelling, and increases the effectiveness of health warnings.” WHO World No Tobacco Day | May 31 So what’s the skinny for chatter around the water... more
0

Keeping the Significance of Memorial Day

featured / military research / current events / in the news
As a kid, it was hard not to look forward to Memorial Day: A day off from school, barbeques, good weather, the community pool opening for the Summer, and did I mention we got the day off from school? As someone who today works closely with the Military, I of course now approach Memorial Day with a stronger sense of somber gratitude for those who died protecting our country’s security and national interests. Because I was long one of them though, I like to withhold judgment on those who might forget the significance of today. However, the researcher in me can’t help but think about why it might be the case that we lose touch with the purpose of Memorial Day. I submit that it... more
0

Taking Care of those that Serve and Protect: Military Member Wellbeing

featured / military research / current events / in the news
The month of May recognizes military service members and their families in many ways – including Military Appreciation Month, Military Spouse Appreciation, and of course Memorial Day. Armed Forces Day - May21,2016 One lesser known day, May 21, 2016, marks Armed Forces Day, a time to honor and acknowledge the people of the Armed Forces of the United States. At Fors Marsh Group, this day has particular importance as we’ve always had a longstanding commitment to supporting our troops through close relationships with multiple Department of Defense clients whose missions support troop wellbeing. It’s no surprise to anyone who watched the news that today’s service members must navigate an increasingly complex and constantly evolving environment.... more
0

When is research "debunked"?

featured / in the news / psychology / market research
We rely on scientific research findings to form the basis for a variety of important decisions about issues like how money should be spent, how to keep people safe, and what kinds of foods to eat. Research findings that are widely accepted as true by the public affect decisions we make. A study of how the lay public is confused by news reports on cholesterol and diet provides one example (http://onlinelibrary.wiley.com/doi/10.1111/1467-9566.ep10932547/abstract). When published research findings conflict with each other and there’s no consensus on the truth, the trustworthiness of that research is called into question. Lately, the popular media has summarized a number of debates among academic researchers regarding the trustworthiness of published research. An article on attitudes toward same-sex marriage was retracted by... more
0

FMG Research Supports Launch of New #RealCostofSmokeless Campaign to Educate Rural Youth on the Dangers of Smokeless Tobacco

featured / news / blog / tobacco / risk communication
ARLINGTON, VA – May 5 2016– At the 8th National Summit on Smokeless and Spit Tobacco, Fors Marsh Group (FMG) was on hand to support the U.S. Food and Drug Administration’s (FDA) expansion of its award-winning “The Real Cost” campaign. The expanded campaign, created by FDA in collaboration with Sensis Agency, will educate rural, white male teenagers about the negative health consequences associated with smokeless tobacco use. For the first time, nationally-televised messages on the dangers of smokeless tobacco use—including nicotine addiction, gum disease, tooth loss, and multiple kinds of cancer—are being highlighted through the placement of advertisements in 35 U.S. markets specifically selected to reach the campaign’s target audience. There is also a targeted digital component of the campaign that will reach youth in... more
0

E-cigarettes, Teens and Advertising: A Troubling Combination

featured / blog / tobacco / risk communication
Although Zika has been capturing much of the recent media attention, for those in public health there has been another issue gaining attention and inspiring debate—electronic cigarettes or e-cigarettes. In a nutshell, e-cigarette use has risen while traditional cigarette smoking rates have declined—according to the CDC 12.6% of adults have at least tried an e-cigarette once. Usage increases when you look at current and recent former smokers, which is critical as e-cigarettes have been marketing as both a smoking cessation tool and a healthier alternative to conventional cigarettes. We’ve been keeping an eye on the impact the rise in e-cigarettes has and the implications for tobacco use initiation prevention and cessation, particularly for youth. Though the use of conventional cigarettes among youth has been... more
0

April: Month of the Military Child

current events / featured / psychology / military
At Fors Marsh Group, we’ve long supported and conducted research with military service members throughout the military career lifecycle – from new recruits, to current active duty and reserve component service members, to service members transitioning back to civilian life. At each stage of their journey, there is one constant that remains, and that is family. This April marks the 30th anniversary of the Month of the Military Child, which seeks to recognize the contributions and sacrifices made by the youngest members of our nation’s military community. There are nearly 2 million U.S. military children, including over 1.1 million children of Active Duty service members and 700,000 children of Reserve Component service members. Approximately 37% of military children are age 5 and under, 31% are... more
0

The Formidable Journey to Quality Healthcare for All

featured / public health / health communication / behavioral change
Early April in D.C. typically marks cherry blossom season; however this year’s early bloom means we’re freed up to celebrate other important events like National Public Health Week. While it may not be as festive, NPHW is a time of year to recognize not only what we’ve accomplished in public health but also what is left to be done. This year’s theme, to “make the U.S. the healthiest Nation in One Generation,” establishes a vision for vastly improving the health of our country by 2030. Achieving this vision requires not only transformation in the policy and structure of our healthcare system but also health behavior change at the community, family and individual level. One objective of this vision is to achieve "quality healthcare... more
0

The Role of Feedback in Goal-Setting and Employee Evaluation

featured / blog / performance reviews / career development / organizational performance
Fors Marsh Group Goal Setting Process Now that we’ve defined goals and discussed both where they come from and how they link to performance evaluations, I’d like to spend most of this second post discussing the middle part of the goal-setting cycle (namely feedback and revision). There’s a lot of discussion surrounding “how to give feedback” that is, frankly, not relevant to the questions at hand in this blog post. Instead, we’ll focus on the role of feedback play in goal setting and performance appraisal. Let’s tackle each of these independently. Feedback and Goal-Setting If you remember, we’ve defined goals as measurable behavioral plans that bridge a gap between an employee’s current and desired... more
0

The Goal-Setting Cycle – When SMART Just Isn’t Enough

featured / blog / performance reviews / career development / organizational performance
"Regardless of the system used, in the vast majority of cases, all of the parties involved are unhappy with the appraisal process" - DeNisi & Sonesh (2011) I’m not sure there’s another sentence of any article that’s stuck with me more than the one above. DeNisi and Sonesh go on to describe that, they believe, this is because nothing productive ever comes out of the review process. Perhaps this is because it took us as I/O Psychologists until the early 1990s to realize that performance improvement should be the ultimate goal of the evaluation process.1 This notion – that performance appraisals exist not only to measure but also to improve employees’ performance – represented a fundamental shift in a field that was previously... more
0

Data and Elections

featured / blog / in the news / voting
There has been quite a bit of media coverage this week about the long lines that occurred at the polls in Maricopa County, Arizona during the recent primary elections. The questions raised include whether the lines were caused by having too few voting locations and confusion over new voter identification requirements. However, the bigger issue was likely a lack of staffing at the polling locations and lack of care in selecting where to locate the polls. In our book Evaluating Elections: A Handbook of Methods and Standards, Michael Alvarez, Lonna Atkeson, and I discuss how simple data analysis can help local election offices avoid making simple election mistakes. A simple review of the historical data for Maricopa County suggests that having... more
0

Entertainment Education for Creatively Changing Health Behaviors

featured / communication research / public health / advertising / communication
After seeing the Academy Award-winning movie The Big Short, I completely agree with the praise the film received at the Oscars for distilling complicated economic concepts into terms that regular folks like you and I can understand. The Big Short is just one example of how entertainment media can be successful in educating people—not despite the fact it's entertaining but rather because it's entertaining. Entertainment education is a communication strategy in which theories of communication, education, psychology, and drama are used to create an education and behavior change message for addressing social issues. That message is then woven into an appealing and persuasive media format to reach a specific media audience. Entertainment education has been used in countries around the world to successfully increase understanding... more
0

Tomorrow is Super Tuesday - do you feel pressure to vote?

featured / voting / elections / public perception / social psychology
The New York Times wrote recently about so called "vote shaming" mailers that had been sent to voters in Iowa and New Hampshire by one of the Republican candidates (or their surrogates). These mailers show the voting record of the individual and their neighbors and inform the recipient that an updated mailing will be sent after the election showing who voted and who did not. The idea is that a person will be motivated to vote to avoid a perception of dereliction of duty by members of their community. Without wading into the politics of the issue - whether a political candidate should send out the exact fliers that have been sent to voters - it is interesting to consider the actual... more
0

Deadpool not the only antihero in town - Communication's role in the Zika virus narrative

featured / communication research / public health / advertising
"Surprise, this is a different kind of superhero story." Deadpool. There's just something about an R-rated, violent, off-color, superhero movie that screams: risk communication and public health. No, it's just me? Everyone has a favorite antihero though. Same story (even if self-mocking), different kind of character. Communication too can find itself unexpectedly taking center stage in public health crisis response narratives often dominated by medicine and natural sciences. For example, communication was a theme of last year's WHO leadership statement on the Ebola response. We have learned the importance of communication - of communicating risks early, of communicating more clearly what is needed, and of involving communities and their leaders in the messaging…We will communicate better. We commit to provide... more
0

From "Netflix & Chill Night" to StonerSloth - The Road to (Messaging) Hell is Paved with Good Intentions

featured / communication research / public health / advertising
Sometimes bad things happen to good people. And sometimes bad things happen to good causes. One day you're celebrating a new campaign and the next you're pulling an ad after a segment on the Daily Show calls attention to the inherent (or sometimes unanticipated) risk associated with the messaging strategy. Daily Show Don't Jerk Take last week for example. Suddenly everyone seemed to be as enthusiastic about alcohol messaging as we are. A recently released infographic intended to raise awareness of fetal alcohol spectrum disorders had struck a chord - but, unfortunately as it turned out, not in a good way. Reactions like shaming, shady, scare tactics, condescending, and offensive certainly would have... more
0

Spreading the Word… Not the Zika Virus- Tips from Health and Risk Communicators

featured / communication research / public health / risk communication
If you've seen the news lately (or Twitter for that matter) you've probably heard about what the World Health Organization (WHO) is calling a public health emergency - a mosquito-borne illness called the Zika virus. According to the Centers for Disease Control and Prevention (CDC), Zika virus was first discovered in 1947 and until recently, outbreaks have mostly occurred in Africa, Southeast Asia and the Pacific Islands. However, a recent "explosion" of infections in parts of Latin America - as well as a reported linkage between the virus and a severe birth defect known as microcephaly - has caught the attention of the world. On Monday, the Director-General of the WHO urged the... more
0

On Socks and Social Marketing - Honoring World AIDS Day

communication / communication research / featured / public health
More than 30 years since the first reported cases of AIDS, what does progress look like? From its origins in fear and death, HIV has become a preventable, treatable, and hope-filled chronic illness. Though there has been significant progress both scientifically and socially, there is clearly much progress to be made – HIV is a leading cause of death by infectious disease, and fear, misperceptions, and stigma are still a very real challenge. Take, for example, the media stir last month when Charlie Sheen revealed on the Today Show that he is HIV-positive. Sheen shared that he decided to make his health status public because recent partners allegedly threatened to disclose his diagnosis, blackmailing him for millions of dollars. His situation – and... more
0

Designing for Behavioral Change

behavioral change / qualitative research / user experience / featured

A few years ago, I was shopping for a birthday card for a good friend - a fellow psychology nerd, I should add - and after sifting through hundreds (no exaggeration!) of contenders, I finally stumbled across "the one". The front read, "How many psychologists does it take to change a light bulb?" and inside was the classic "…Just the one, but the bulb has to really want to change. Happy Birthday!" I remember chuckling to myself and ending my search there, knowing (or at least hoping) my friend would appreciate my find. Looking back though, a thought occurs to me - good thing she wasn't studying to become a behavioral scientist!

While intrinsic motivation is certainly influential and at the core of many behavior... more

0

A Raise by Any Other Name?

organizational psychology / career development / featured / performance reviews
Much has been made recently of the movement away from performance review systems. Last year The New York Times expressed in wonder that "Mc" In July, consulting giant Deloitte "banned" performance reviews, and just recently fellow heavyweight Accenture made the headlines by announcing that they are In July, consulting giant Deloitte doing away with their performance review system . What a wonderful time for those looking to fly under the radar in corporate America! Time to go to work and go through the motions: nobody looking over your shoulder anymore, no more consequences for taking it easy at work, nothing but easy living. For once it's easy to feel sorry for the hardworking overachiever instead of the underdog.... more
0

ADWKDC 2015 - Let's Talk About Millennials

advertising research / arlington dc / featured

The other week, I returned to ADWKDC-DC Ad Club's weeklong industry event, culminating with a two-day conference where you learn from the area's best and brightest marketers and communicators. This year was ADWKDC's biggest event yet with three tracks—strategy, media, and creative—and several keynotes sprinkled across the two days. I stuck to the strategy track both days where a major theme across sessions was getting to know your audience to tailoring your messages for them—whether that entails applying concepts of behavioral economics to your communications or understanding how today's plethora of data impacts consumer targeting.

ADWKDC 2015 also marked the first year that Fors Marsh Group spoke at ADWKDC. Our Senior VP of Research, Dr. Brian Griepentrog, joined the panel "What Baby... more

0

Sure, It's Bad — But Will It Ever Happen to Me? Looking Back on National Preparedness Month

featured / behavior economics / public health / in the news
This past September, a range of organizations—including the Centers for Disease Control and Prevention, the American Red Cross, and the Federal Emergency Management Agency—participated in 2015's National Preparedness Month. Throughout the month, these and other organizations have been encouraging individuals and community groups to (1) learn what protective measures they should take before, during, and after emergency events, like hurricanes, floods, and wildfires; (2) make a plan to implement those measures and stay informed of emergencies; and (3) seek out ways to support community preparedness. Visit Ready.gov for more information on actions you can take to be prepared. Looking back on the past month, and reflecting on the... more
0

President Obama is a Fan of Behavioral Economics, And Here's Why

featured / behavior economics / in the news
This past Wednesday, Mr. President issued an executive order encouraging federal agencies to use insights from social and behavioral sciences to improve their programs and outcomes and to better serve the American people. The order also formally establishes the Social and Behavioral Sciences Team, a group of experts that has spent the past year and a half conducting experiments and implementing improvements in a variety of government programs. By making simple changes such as sending out letters to potential participants or changing a program's default option, these researchers have been able to bring about significant and cost-effective changes. Among other things, these changes have resulted in increased retirement security, better educational access, and improved compliance among government contractors. What's... more
0

Small Steps, Big Differences - Embracing National Wellness Week

featured / advertising research / health research / in the news
With beach season in the rearview mirror and holiday festivities ahead, I feel tempted this time of year to pull out my sweaters, find a cozy fire and hibernate for the winter. Unlike January, I find the fall a particularly difficult season to try and "overhaul" one aspect of my health - such as starting a ‘diet' program or instituting a new fitness regimen. Yet in 2011, the Substance Abuse and Mental Health Services Administration (SAMHSA) chose September as the month to celebrate National Wellness Week (this year, September 13-19) in an effort to promote the importance of not just nutrition and physical fitness, but the many other aspects of what it means to be "well." SAMHSA defines wellness as "not the absence... more
0

FMG’s Wellness Committee Steps It Up for Health

featured / employee health / fmg culture
A lot of recent advertising and media uses scare tactics to get people to move more. While dramatic, it is no secret that a sedentary lifestyle can be extremely dangerous to both physical and mental health. As more Americans choose to treat disease rather than prevent it, some of the most simple reminders and suggestions are ignored for get-fit-quick fads and gimmicks. At Fors Marsh Group, we established a Wellness Committee in late 2014 with the goal of promoting healthy lifestyle choices, and the intent of ensuring employees have a chance to partake in office-sponsored activities allowing employees to move more – DURING the workday. FMG Wellness Step Challenge As most office employees can attest... more
0

Game Changer? Smokeless Tobacco Knocked Out of the Park in Boston

featured / tobacco / behavioral research / health research
Nationals’ Bryce Harper drew attention earlier this year when fans saw his cheek packed with what turned out to be an herbal mixture. Despite the Major League Baseball (MLB) restrictions on using chewing tobacco during televised interviews (but notably not during the game) and on carrying tobacco packages in uniform pockets, little progress has been made to disassociate baseball and chewing tobacco. The MLB player’s union has stood firm in its opposition to banning smokeless tobacco use despite health concerns and last summer’s passing of hall of famer Tony Gwynn, who attributed salivary gland cancer to his smokeless tobacco use. The union’s argument is a common one when it comes to tobacco control opposition – personal choice. New players off the field, however, are stepping... more
0

Fors Marsh Group Makes Inc. 500|5000 List for Third Consecutive Year

featured / news / blog / in the news
Arlington, Va., September 2, 2015 – Inc. Magazine ranked Fors Marsh Group No. 4,285 on its 34th annual Inc. 500|5000, an exclusive ranking of the nation's fastest-growing private companies. This is the third consecutive year Fors Marsh Group (FMG) made the list. Inc 5000 Fors Marsh Group The 34th annual Inc. 5000 list takes a comprehensive look at America’s independent entrepreneurs. Companies such as Yelp, Pandora, Timberland, Dell, Domino’s Pizza, LinkedIn, Zillow, and many other well-known names previously gained early exposure as members of the Inc. 5000. Compiled from percentage revenue growth over a three-year period, the 2015 list represents the most competitive group of privately-owned companies in Inc. 5000 history. As... more
0

Thriving in Times of Tremendous Company Growth - Focus on Teamwork

organizational performance / organizational health / fmg culture / featured / blog

Fors Marsh Group just made the Inc 5000 list for the third year in a row. We are surrounded by a number of other companies throughout the country experiencing tremendous growth - especially in regard to the number of employees they are hiring. So far in 2015, FMG has seen a huge surge in growth - with over 32 new hires since January 1, and another 10 expected before 2016. While extremely exciting, companies facing this much growth should realize that now is the time to put a strong emphasis on teamwork, a topic we all know something about, but many of us might not practice effectively. Growth Teamwork Fors Marsh Group In the past... more

0

Kids These Days - Considering Workforce Trends in the Design of Recruiting Strategies

featured / organizational performance / generational research / military research / recruiting
Organizations' future success is facilitated by their ability to generate interest in joining among potential organizational members. As current members retire, turnover, and change positions within the organization, they create vacancies that must be filled with new talent. Social influence, qualification factors, and historic events impact organizational recruitment. Prior research has shown that youth career choices, such as entering military service , are influenced by what they think their friends and family will think; the environment (e.g., unemployment, tuition costs); and whether they can qualify for service. When applicant pools are small or lack qualifications, recruiting becomes a focus. In contrast, selection processes are emphasized when applicant pools are more robust. Although often it seems to be feast or famine and some specialized field regularly... more
0

Why Scientists and Communicators Can't Just Co-Exist, We Need to Co-Create: Takeaways from NCHCMM

behavioral research / conferences / featured / blog / health research

Last week, our Communication Research team attended the National Conference on Health Communication, Marketing, and Media in Atlanta, GA. As speakers reminded us that we were there "to move the needle," I was reminded of Captain Planet. Hey, the mind works in mysterious ways. My biggest takeaway from the conference was more an observation. A path forward. A commitment to combining powers. More specifically, the conference brought together communicators and researchers - all working toward common goals and bringing something unique to the table that alone isn't nearly as powerful - but often the two seemed to be two sides to the same coin, never meeting. I heard communicators. I heard scientists. I heard communicators playing the role of scientists and... more

0

Making Websites Work Well for All - Usability and Accessibility

featured / usability / user experience / voting / evaluation
***This post was co-authored by Drs. Thad Hall and Sou Montazeri. Dr. Thad Hall has over 14 years of experience conducting public policy research for public sector clients and in academic settings, and works as Project Leader over FMG's Public Policy and Evaluation division. Dr. Sou Montazeri has over 10 years of experience in human-centered product design, design with intent, and user-experience thinking and research. At FMG, she is responsible for working with clients on the design, execution, and interpretation of UX research.*** As we celebrate the 25th anniversary of the passage of the Americans with Disabilities Act (ADA), it is important to remember that the population of individuals with disabilities is not small. According to the Census, approximately 34.2 million Americans aged 18 and... more
0

Electronic Identity System - Less Fraud, More Trust

featured / government / data security
In the aftermath of the Office of Personnel Management (OPM) data breach, there has been quite a bit of discussion of the need for better authentication for people accessing the Internet. Interestingly, and perhaps not coincidentally, there have also been several articles recently on e-government in Estonia. Not coincidentally because Estonia's e-government system can address some of the issues America now faces. Estonia loves to tout its digital society story. Estonia's path to being an e-government leader came in part out of necessity -the Internet proved to be the most cost-effective and efficient solutions for providing services. The Estonian system is decentralized - like the US - but new e-government solutions are built on a common platform that can be used by... more
0

When Does "Healthy" Mean Healthy? Misleading Advertising and Consumer MisPerceptions

featured / behavioral research / health research / advertising research
Walking through the grocery store, you're bound to come across dozens of claims displayed in large bright letters on product packaging: "Natural," "Low-Fat," "Low-Sodium." These words are often harmless—a fat-free yogurt describing itself, or a jar of peanut butter promoting its ingredients. But product packaging labels can also be misleading. Occasionally, a product will have a claim that is outright incorrect or inaccurate. More frequently, though, misleading product labeling uses language that implies a benefit of the product that does not exist or an exclusive feature that is actually shared by other brands. For instance, a food item billed as having "No Trans Fat!" might cause some consumers to believe that other brands of that same food do contain trans fat, which may not be... more
0

So You Have to Moderate a Focus Group - Five Things to Know Before Your First Group

qualitative / focus group / featured / blog

When a good moderator leads a focus group, it can look effortless. However, building rapport with respondents, managing the flow of the discussion, and probing respondents to get beyond surface-level responses are skills that require both training and experience. That’s why we recommend, whenever possible, having a professional moderator conduct your focus groups. But projects don’t always go according to plan, and you may end up in a situation where you have to moderate, whether you’re ready or not. If you’ve been thrown into the moderating deep end, focusing on these five key things can help your groups go smoothly.

  1. Be as familiar as possible with the materials and the research goals.
    When you’re in the room with your participants, you... more
0

Fors Marsh Group Recognized in AMA Gold Top 50 Report

featured / market research / news / blog
ARLINGTON, VA – June 24, 2014 – The American Marketing Association (AMA), named Fors Marsh Group LLC (FMG), a DC-area research and consulting firm, as a top 50 market research firm in its 2015 AMA Gold Top 50 Report, formerly the Honomichl Top 50 Report. This is the first time Fors Marsh Group debuts on the list, ranking at #50 overall for revenue out of the 192 U.S.-based, for-profit market research companies considered for the report. AMA Gold “Like many in the marketing research industry, we look forward to reading the Top 50 report each year,” said Dr. Sean Marsh, Partner and CEO of FMG. “We expect to see the biggest... more
0

Get Active! The Power of WOOP

featured / behavioral research / health research / fmg culture
A few months ago, FMG launched their first ever Get Active! Challenge. For several weeks, employees worked in teams to log their daily "steps" and compete for some great prizes. This sparked a little friendly competitiveness between colleagues, prompted some clever team names, and most importantly, got us up and moving. Being a new employee at the time, I was a little timid about sharing my less-than-ideal workout habits with my coworkers. So I chickened out and decided to watch from the sidelines. However, I knew that even if I wasn't ready to put my exercise habits in the limelight at work, I needed to work on them at home. To help me in my quest, and because I am a huge nerd, I turned... more
0

The Role of Political Geography for Meaningful Data Visualization

featured / economics / data visualization / conferences
Map I recently attended the inaugural edition of the Harvard Meeting on Political Geography sponsored by the Harvard Institute for Quantitative Social Science. The goal of the meeting was to gather leading scholars in the field and allow them to share their cutting-edge research with one another. Presenters included political scientists and practitioners, and the topics varied from voting in South Africa to the role of infrastructure on democratic representation. The papers can all be found here. The keynote speaker was geographer Kirk Goldsberry. He discussed the concepts of thinking spatially and made an argument that maps are themselves an analytical tool. He also emphasized the idea that although maps have been around... more
0

Top Five Takeaways from AAPOR 2015

featured / survey research / conferences / quality control
Last week I attended the American Association for Public Opinion Research (AAPOR) Annual Conference for the first time. These are my top 5 takeaways:
  1. AAPOR is a strong association and conference. Perhaps this goes without saying but it is not the case with all organizations. AAPOR members are dedicated to their industry and passionate about research. This is also how we approach the field at FMG and it is nice to spend time with like-minded industry colleagues. The amount of work that volunteers have put into making AAPOR a strong association is a testament to the quality of membership. With significant threats to the current practice of survey methodology such as non-response, AAPOR is tackling these issues head on and... more
0

Learning About the Big Picture - Tackling Economic Challenges at the Micro Level

featured / economics / consumer behavior / conferences
When I tell people that I have a Ph.D. in economics, I get all kinds of responses. One of my favorites has been, "Oh, home economics?" "Yeah, you look like you'd be an artist or something." That said, one of the most common responses I get is, ‘Why would you want to study something so difficult and boring?" - although they usually try to phrase it more diplomatically. I take that as my cue to launch into some explanation/apology about loving math and how actually economics incorporates lots of interesting ideas and at its core is nothing more than studying how people make choices. And if you happen to love overanalyzing things, perhaps you will agree with me that there is nothing more interesting than... more
0

Public Data and Public Health - Using Open Data to Promote Health and Safety

featured / public health / behavioral research / health research
Every two years, George Mason University hosts the D.C. Health Communication Conference (DCHC), which brings together people across the academic, government, and private sectors to discuss issues and opportunities related to health communication. On April 16-18, researchers and practitioners converged on Fairfax, VA, for this year's DCHC. George Mason University DC Health Communication The panel and poster presentations covered a wide array of topics, including intercultural communication competence, health advocacy, computer-mediated communication and health, and the application of big data to health communication research. Fors Marsh Group was among the presenters at DCHC this year, and we discussed and demonstrated how publicly available data from national surveys can be used to identify tobacco prevention messaging strategies—a... more
0

Fors Marsh Group Deepens Its Public Policy Research Expertise with New Subject Matter Expert

election / voting / federal contracting / featured / news
April 23, 2015 – Fors Marsh Group (FMG) has broadened its public policy and election administration capabilities with the hiring of subject matter expert Dr. Thad Hall. Thad will be instrumental in continuing the strategic expansion of FMG’s public policy research capacity in support of clients such as the Department of Defense, Federal Voting Assistance Program, and National Institute of Standards and Technology. “We warmly welcome Thad as we continue to grow and diversify our team,” said Fors Marsh Group Chief Research Officer Brian Griepentrog. “Our growth is a direct response to the needs of our federal clients. Thad’s expertise in policy and election administration coupled with his superb consulting and research skill set will certainly benefit our clients. I look forward to Thad growing... more
0

Webcams in Remote User Experience Testing - Advantages and Drawbacks

featured / user experience / eye tracking / usability
When it comes to UX testing of desktop websites and prototypes, our preference as UX researchers is to conduct moderated sessions in the lab because we collect richer qualitative data; however, remote moderated sessions have their own advantages. For starters, it's generally less expensive in that you don't have facility costs. It also allows you to obtain a more geographically diverse sample, because it eliminates the requirement that your participants be located within a certain distance from the facility. Lastly, it also helps mitigate lab effects because participants will (ideally) be interacting with the interface in their natural environments (1). The advantages of remote moderated testing are well-known, but some aspects that don't get discussed enough are the technical requirements and the necessary equipment. In... more
0

Raising the Grade on Chronic Disease

featured / health research / public health / behavioral research
Over the past two decades, the American Public Health Association (APHA) has put on National Public Health Week (NPHW) during the first full week of April. Each year, NPHW focuses on public health issues in the United States by bringing together national, state, and local partners to highlight areas of improvement for our nation. Today marks the first day of NPHW 2015, which is themed "Raising the Grade." The driving force behind "Raising the Grade" is the recognition that even though the U.S. is rife with high-quality doctors, procedures, and pharmaceuticals, we are still behind other countries in key areas such as life expectancy, infant mortality rate, and prevalence of chronic disease. In particular, as noted on the NPHW website, rates in the... more
0

Conjoint Analysis- A Tool for Understanding Decision-Making

featured / statistics / behavioral research
Imagine a man walking into a grocery store to buy a bag of coffee beans. In the coffee aisle, he is faced with myriad options. The different bags of coffee differ not only by brand, but also flavor, ground vs. whole bean, degree of roast, caffeine presence, and nation of origin. Somehow, he is able to psychologically sort through all of these options and make a decision about which bag of coffee to buy. Typically, researchers trying to understand this decision-making process would simply ask the consumer, "Why did you buy that bag?" However, his response might not be the most valid way of understanding his decision for several reasons. First, he might suggest that the purchase was made because of a more socially desirable... more
0

Using Area Weighting and Confidence Intervals to Improve Quantitative Eye Tracking Data

featured / user experience / eye tracking / quantitative
For this blog post I wanted to address an issue user researchers often encounter when conducting an eye tracking study with different sized areas of interest (AOIs). Specifically, researchers often attempt to identify which AOIs are attracting the most attention. For example, imagine the heat map in Figure 1 represents the results from 30 participants asked to identify how many followers this Twitter profile has. The image on the left shows five main AOIs: Profile, Trends, Feed and Suggestions. Eye Tracking Fors Marsh Group In general, the heat map tells a clear story: most people looked at the "Profile" AOI, which makes sense since that is where followers are listed. However, let's say we wanted to provide... more
0

FMG Employees Get Active!

fmg culture / employee health / public health / featured
With warmer weather on the horizon and a number of employees suffering from cabin fever, it is the perfect time to implement a Get Active! Challenge in the office. Although one can debate the success of office wellness programs, the truth is, if implemented for the right reason - to benefit employees - the downside is pretty much non-existent. In our case, we've decided to tackle one issue at a time, with the first of many wellness efforts aimed at moving more. We are in a field that desk work is part of the territory, and we've all had days where you get so wrapped up in what you are doing, and realize you've barely walked 2,000 steps by 3pm. This type of inactivity is... more
0

Fors Marsh Group Customer Loyalty Team Awarded 2015 SIOP Wiley Award

customer loyalty / conferences / io psychology / featured / news
February 27, 2015 –Fors Marsh Group’s GSA Customer Loyalty team members were recently awarded the Society for Industrial and Organizational Psychology (SIOP) Wiley Award for Excellence in Survey Research for their work on the General Services Administration’s (GSA) Federal Acquisition Service (FAS) Customer Loyalty Study (CLS). Recipients include Brian Griepentrog, Joseph Luchman, Sarah Keaton, Sean Marsh, Ronald Vega, and Kara Marsh. The SIOP Wiley Award for Excellence in Survey Research recognizes excellence and innovation in the design of employee or customer survey research methods or techniques, and also the use of survey results to impact organizational effectiveness and performance. As a whole, the GSA FAS CLS was an ideal candidate given its foundation in scientific survey methods, use of a well-designed and... more
0

Shock to the (Stable) System - Applying Dynamics to Smokeless Tobacco Use

communication research / public health / tobacco / conferences / featured
This past weekend at the Western Communication Association Convention in Spokane, WA, a colleague of mine, Josh Nelson, presented a paper titled, Toward the Scientific Study of Dynamic Communication Processes. Along with Josh, Professor John Sherry, and Esther Paik, I was fortunate enough to be one of the paper's co-authors, and I have been thinking quite a bit about what this paper can offer applied researchers and practitioners. Although the paper is primarily theoretical, its ideas offer some food for thought when approaching public health issues. As with any applied endeavor, before translating the paper's ideas into practice, some explanation is needed. What are dynamics? Dynamics refer broadly to phenomena that display time-changing patterns—in other words, dynamic processes are those that... more
0

How to Moderate Focus Groups Like Oprah

focus group / qualitative / current events / featured
I am not usually interested in self-help books or “personal transformation” activities, but when a childhood friend invited me to go with her to a workshop hosted by Oprah Winfrey, I decided to embrace the potential cheesiness and buy a ticket. For two days, we (and a few thousand other people) listened as Oprah and a team of speakers talked about how to create “The Life You Want.” I heard all sorts of things over those two days---some of interesting, some useful, some a little crazy—but I found myself surprised over and over by how much Oprah was like a focus group moderator. As I watched her tell stories about her career and manage the crowd of thousands, I... more
0

Economic Voting in Developing Democracies Workshop at the University of São Paulo

economics / voting / conferences / featured
I was fortunate enough to receive an invitation to this recent workshop on economic voting in developing democracies held in São Paulo, Brazil. The workshop brought together a number of international researchers focusing on the phenomenon of economic voting in developing countries. Much of the work presented employed public opinion data on why and how citizens in developing democracies vote. The workshop was hosted by the University of São Paulo which is a leading South American University in many fields, including political science. Economic Voting Workshop Brazil The term economic voting can generally be described as voters rewarding or punishing incumbents based on economic performance. The 1992 U.S. presidential election is a notable... more
0

Frequent Survey Responders on Online Panels

featured / survey research / blog
FMG regularly conducts online surveys as a means of data collection. We recognize that like all survey modes, online surveys have their limitations, in many cases due to how the online panel provider procures its sample of respondents. Online survey One potential problem is that online panel members differ in their propensities to participate in surveys: some respondents take numerous surveys every week or month, while others take few or none. This phenomenon of "frequent survey responders" (Coen, Lorch, & Piekarski, 2005) concerns survey methodologists because the act of taking numerous surveys may have an impact on the way respondents answer the survey questions. Along these lines, the survey research community has voiced two concerns about respondents who... more
0

Making FMG Great - Why We Value Lunch and Learns

featured
If you’ve had the chance to work with FMG over the past few years as a partner, client, or employee, you’ve probably noticed one personality attribute all of our employees embody – curiosity. Our team is made up of 70 people that are eager to learn something new, apply different approaches in their daily work, and interested in hearing the opinions and practices of those in similar fields – whether it be cognitive psych, I/O psychology, communication research, software development... the list goes on. In an effort to help employees keep growing personally and professionally, we implemented bi-monthly Lunch and Learns back in 2013. Two years later, Lunch and Learns have proved to be a great success and something we recommend other companies try.

Should... more

0

How Behavioral Economics Can Help You Keep Your New Year's Resolutions

featured / behavior economics / conferences / featured
Behavioral economics is a branch of economics that takes into account the seemingly irrational aspects of human behavior. Instead of treating people like robots that never make mistakes and always choose the best options, this line of research takes into account the apparent inconsistencies of our decisions. As anyone who has ever tried to change their decision-making patterns knows, it is not always easy to commit to behaviors that we know will improve our lives and lead to better long-term outcomes or goals. In a recent talk titled "Tackling Temptation," Professor Katherine Milkman outlined some of the findings of her behavioral economics research and how those insights can be put to use by both individuals and policymakers.
  1. Temptations? Bundle them... more
0

How Behavioral Economics Can Help You Keep Your New Year's Resolutions

featured / behavior economics / conferences / featured
Behavioral economics is a branch of economics that takes into account the seemingly irrational aspects of human behavior. Instead of treating people like robots that never make mistakes and always choose the best options, this line of research takes into account the apparent inconsistencies of our decisions. As anyone who has ever tried to change their decision-making patterns knows, it is not always easy to commit to behaviors that we know will improve our lives and lead to better long-term outcomes or goals. In a recent talk titled "Tackling Temptation," Professor Katherine Milkman outlined some of the findings of her behavioral economics research and how those insights can be put to use by both individuals and policymakers.
  1. Temptations? Bundle them... more
0

Fors Marsh Group Awarded 5-Year Department of Defense IDIQ Contract

military research / market research / survey research / featured / federal contracting / news
Arlington, Virginia – January 5, 2015 – Fors Marsh Group LLC (FMG), a DC-area research and consulting firm, has been awarded an indefinite delivery, indefinite quantity (IDIQ) contract to provide research and consulting services to the U.S. Defense Human Resources Activity’s Joint Advertising, Market Research & Studies (JAMRS) Program. This 5-year contract went into effect in late December 2014 and has a ceiling of $49.8 million. Under the terms of this contract, Fors Marsh Group will provide a broad range of market research services, from the development of strategic and tactical advertising planning to the design and execution of a wide range of research efforts (surveys, experimental designs, quantitative and qualitative research, advertising evaluations, etc.). “JAMRS’ efforts are critical to the success... more
0

Fors Marsh Group Announces Multiple-Year Contracts

featured / market research / news / blog
Arlington, Virginia - December 18, 2014 -Fors Marsh Group LLC (FMG), a DC-area research and consulting firm, has been awarded a number of contracts in both the public and private sectors. As part of these new contracts, FMG will conduct behavioral research, program evaluation, and user experience studies for new and existing clients. New clients include the Department of Health & Human Services (HHS), Assistant Secretary for Planning and Evaluation (ASPE), Pension Benefit Guaranty Corporation (PBGC), Citizens Bank, and and Anthem (formerly known as WellPoint). Recent Federal Contract awards include:
  • Internal Revenue Service (IRS)- Awarded new 5-year blanket purchase agreement (BPA) to conduct experimental economics research on... more
0

The Focus Group Road Show - Staying Sane Away From Home

focus group / market research / research design / featured / blog / qualitative
A focus group project doesn’t necessarily involve travel—FMG certainly conducts a lot of focus groups here in our Arlington, VA office, and remote and online methods are being used more and more as the technological options expand. But when the goal of a project is to collect qualitative data from a diverse population of respondents, chances are this involves a moderator packing a suitcase and heading out on the road. Fors Marsh Group Travel Blog Post In the past few years of traveling the country to moderate groups, I've developed a few rules and want to share some tips to ensure your work goes smoothly and that you stay healthy - physically and mentally.

Working on the Road

... more
0

National Communication Association Turns 100 - Notes on Message Design

communication research / conferences / featured
The National Communication Association (NCA), one of the primary associations in the field of communication, held its 100th annual conference on November 20th-23rd in Chicago—the site of the very first annual convention. Each year, thousands of researchers, teachers, and practitioners come together to discuss theoretical and applied research problems that communication scholars currently face. Among a sea of interesting research presentations, the conference offered some key takeaways regarding how we present messages about health and risk: National Communication Association 100 Years Numerical presentation of risk—the type of presentation matters. In our day-to-day activities, we often come across messages that tell us about the likelihood of some negative outcome happening to us, and the same type... more
0

Gifting that Matters - Join FMG on Giving Tuesday

current events / arlington dc / featured / in the news
Target Shoppers on Black Friday

Tis the season for creating wish lists, hitting the malls, and overspending. Starting with Black Friday and continuing straight through Cyber Monday, Americans are overwhelmed with ads touting the latest deal, trying to persuade consumers to buy things they never knew they wanted, let alone needed. With so many ‘buying' into this craze and making these shopping days almost as anticipated as the holidays themselves, it's no wonder people start to feel empty inside (despite having their hands full of shopping bags). Are consumers walking away from these bargains feeling more festive and in the holiday spirit? Probably not.

In 2012, Henry Timms, an executive director with the nonprofit... more

0

At APHA, We Are Reminded Why We Do Public Health

featured / communication research / public health / conferences
Wednesday marked the close of the American Public Health Association's (APHA's) Annual Meeting and Exposition, and what a fantastic several days it was. In excess of 12,000 attendees, nearly 500 exhibitors, more than 1,000 sessions (30+ sessions in the health communication section alone), and one take-home message to sum it up: Never lose sight of why we do what we do. APHA 2014 Why public health? Answers to this question were at every turn this week, before even arriving at the conference. Reagan airport was covered in reminders that "health is everything," as though CVS knew we were coming. I loved the phrase when CVS unveiled its new branding, and it rings true every time I see... more
0

Preparing for Your Performance Review - Time to Stress or Time to Shine?

career development / organizational performance / featured
In the spirit of National Career Development Week, November 10-14, FMG's organizational performance team is eager to share tips on how you can make your performance review a chance to build on your career, not just on your anxiety. Preparing for a performance review can be a daunting and intimidating task, but it doesn't have to be. Some of that stress engendered by an annual review can be alleviated if you keep a few simple things in mind and do a little preparation. Performance Review Comic
  • Keep an open dialogue with your supervisor. One of the things that make performance appraisals nerve-wracking is the fear of hearing something... more
0

Eye Tracking for Forms and Surveys - Not Always a Good Idea

featured / user experience / eye tracking
Eye tracking is getting to be more and more popular and easy to use in usability testing. The eye-tracking technology is getting smaller, more affordable, and easier to use, and with these changes, more and more clients are eager to incorporate it into their UX work. But it is not always a useful methodology, especially when we are testing forms and surveys, where participants may look away while they are filling in their responses. In a recent book chapter in Eye Tracking in User Experience Design(1), Caroline Jarrett and I explore what eye tracking can tell us about the user experience of forms and surveys. We also discuss when eye tracking is appropriate and when it can be misleading. Here I share... more
0

Threats to User Experience Research Validity

featured / ux / usability
Many parallels can be drawn between experimental psychology research and summative user experience research. In experimental research, we take a systematic and scientific approach to understanding the effect of the manipulation of one or more variables, while holding other variables constant. User experience (UX) research is usually more qualitative in nature, but at FMG, we feel that UX deserves the same systematic and scientifically rigorous treatment as experimental research. In most laboratory experiments, researchers only have a small number of variables that change and these studies are tightly controlled. Independent variables are those factors manipulated by the experimenter or demographic in nature, while dependent variables are where the effects of the independent variable are measured. In UX testing, we have many independent variables (for example,... more
0

Eye Tracking in UX Design and UXPA's User Focus Conference Made for a Busy October

featured / eye tracking / ux / usability
It’s been a busy October for FMG’s UX team. The week of October 13 was jam-packed with two professional conferences both chaired by our team lead, Dr. Jennifer Romano Bergstrom. David Hawkins presented at the Eye Tracking and UX Design Conference, while the rest of the team (Jake Sauser, Jon Strohl, Christian Gonzalez, and Jen Romano Bergstrom) presented at UXPA's User Focus DC 2014 Conference. To share our experiences with you, I'm including a few of the UX team's favorite takeaways. Eye Tracking and UX Design on October 16, 2014 Eye Tracking in UX Design David Hawkins and Jen Romano Bergstrom presented “Eye Tracking the User Experience of Forms and Surveys.” They talked about the studies we... more
0

Work and Family are Top Priorities in October - National Work and Family Month

featured / organizational health / in the news
Negotiating the demands of work and home life is a familiar struggle for working adults. Many of us have felt stressed or tired upon returning home from work, been late to work because of commitments at home, or had to cancel a personal appointment because work was busy. According to a recent Pew Research Center survey, 56% of working moms and 50% of working dads say they find it very or somewhat difficult to balance work and family responsibilities. Furthermore, although much attention is focused on working parents in particular, conflict between work and home life occurs for any worker who has demands stemming from providing support to other family members, pets, self-care activities, and other commitments. October is National Work &... more
0

Respecting Your Participants - Ethical Considerations in Focus Groups

focus group / market research / research design / featured / blog / qualitative
Focus groups, unlike some other forms of research, can feel quite informal. In fact, some of the best groups can look more like a table of friends chatting than a formal data collection effort. However, researchers always need to remember that focus groups (as well as one-on-one interviews and other qualitative methods) are research, and the same ethical requirements apply. If you’re working with a governmental agency or a university, you may need to have your project reviewed by an Institutional Review Board (IRB) or by the federal Office of Management and Budget (OMB). But even when your focus group effort does require these formal reviews, it is still important for researchers to remember their ethical responsibility to their participants. The most fundamental ethical behavior... more
0

FMG Awarded 5-Year BPA to Assist the IRS with Experimental Economics Research on Taxpayer Services

news / government / federal contracting / featured
Arlington, Virginia - October 1, 2014 - Fors Marsh Group LLC (FMG), a DC-area research and consulting firm, has been awarded a five-year Blanket Purchase Agreement (BPA) to provide the Internal Revenue Service (IRS) Office of Research with expertise in methods of experimental economics for use in estimating how various taxpayer services influence the level of taxpayer filing and voluntary compliance. ‘FMG is proud to announce this extension of our relationship with the IRS,' said Ben Garthwaite, senior vice president. ‘We've been a partner to the IRS for a number of years and this BPA will provide another opportunity for us to continue supporting the IRS' use of research to solve complex challenges and better serve taxpayers.' Under the BPA, FMG will conduct economic... more
0

Jumping Right In -Two Workshops Highlighting Eye Tracking and User Experience

featured / eye tracking / ux / usability
After joining Fors Marsh Group a few weeks ago, I’ve had the privilege of attending a few events in the DC-area. The first two workshops I attended were fantastic and both shed light on the benefits of eye tracking and mobile usability. DC-AAPOR’s Eye-Tracking Workshop at Gallup Institute on Friday, Sept. 19, 2014 Dr. Jennifer Romano Bergstrom led a day-long workshop that introduced eye tracking, why we should/want to do it, the pros and cons, protocols for conducting, what we learn from eye tracking, and the best way to position it to clients. The participants came from very different backgrounds, and to my surprise, not many were UX practitioners. What we all had in common was that we were interested in learning more about eye... more
0

Growing Up in an Obesogenic World

featured / health research / public health / behavioral research / advertising research / blog
September is Childhood Obesity Awareness Month and as such there has been a lot of press lately about what to do about the obesity epidemic. In fact I recently saw an ad for the documentary, Fed Up, which alleges the obesity epidemic all boils down to the consumption of sugar and provides insight on the role that the food industry and our own government plays in the epidemic. I haven’t seen the documentary yet, but as a social and behavioral scientist, it got me thinking about the synergy between policy intervention and personal efforts to lose weight, and the importance of recognizing the limits of individual agency, especially for children. While obesity rates in the United States have soared among all age groups in the... more
0

Looking Back on ADWKDC 2014

featured / advertising research / arlington dc / conferences
It’s been just over one week since ADWKDC wrapped up and I’m still thinking about all of the great panel discussion and presentations I saw. Sarah Evans and I joined a few hundred of the Washington, DC area’s advertisers and marketer’s for the 11th annual event hosted by the DC Ad Club and came back with plenty to share with the office. Just like our time at the National Conference on Health Communication, Marketing, and Media in Atlanta a month ago ( see Sarah’s blog post here), storytelling was a big theme. Here are a few tidbits everyone can apply to storytelling that stuck with us:
  1. Make it personal. &pizza co-founder and President Michael Lastoria... more
0

How To Make Your Data Get Along – Data Harmonization

featured / survey research / quantitative / blog
A good researcher seeks multiple sources of data to answer a research question. These data may be results from clinical trials, financial transactions, or even survey data. Often, these do not all stem from a single source, and possess small or large differences in research methods. How does one make sense of these disparate pieces of information and bring them together for better research? In an effort to integrate disparate data and provide better analyses, researchers often rely on a process called data harmonization. What is data harmonization and why is it important?

Data harmonization is the process by which data from heterogeneous sources are combined into a unified, cohesive data product. It is inherently a research activity and success depends on an understanding of... more

0

Focus Group of One - Nationals On-field Experience Provides Unique Perspective on Smokeless Tobacco

featured / health research / public health / tobacco / behavioral research / advertising research / blog
Don’t talk about work. This was the only advice my husband gave me before I headed down to the field to throw out the ceremonial first pitch at the Nationals game Monday night against the Braves (holy smokes, did that really happen?). He knew it’d be hard to resist. I’ve posted a time or two (or five) about smokeless tobacco in Major League Baseball for instance, click here. It’s the perfect storm for me. Health, behavior change, baseball. So many of my passions intersecting. Nationals Baseball Enter Steven Souza (International League MVP and Rookie of the Year, no big deal), who will catch for me. He opens with the classic DC... more
0

CVS Quits for Good

featured / health research / public health / behavioral research / advertising research / blog
CVS is telling consumers to keep walking if they’re looking to get a nicotine fix with a new pack of cigarettes or a can of dip. CVS announced in February that they would stop selling all tobacco products by October 1, 2014 as part of a larger initiative to focus on health and well-being. Yesterday, CVS unveiled their full initiative and announced that their tobacco products sale ban was effective that day, September 3—almost a month ahead of schedule. CVS Quits for Good As highlighted in the 2014 Surgeon General’s Report, over 20 million American deaths have been attributed to smoking since the 1964 Surgeon General’s Report (which first reported the impact of smoking on health).... more
0

Fors Marsh Group Makes Inc. Magazine’s 5000 List for Second Year

featured / news / blog / in the news
Arlington, Va., September 2, 2014 – Inc. Magazine ranked Fors Marsh Group No. 3,881 on its 33rd annual Inc. 500|5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy— America’s independent entrepreneurs. Companies such as Yelp, Pandora, and Zillow gained early exposure as members of the Inc. 500|5000. Fors Marsh Group has the distinction of being ranked on the Inc. 5000 list for the past two years. “We are honored to be recognized for a second consecutive year as one of the fastest-growing U.S.-based companies by the Inc. 500|5000 list, and see it as validation of all the hard work by our team and the value our... more
0

To change health behavior, tell a story- Lessons from the National Conference on Health Communication, Marketing, and Media

featured / health research / public health / behavioral research / conferences
Last week, our team attended the National Conference on Health Communication, Marketing, and Media in Atlanta. This year’s conference theme was “what’s your story?” and the focus was on learning how to best incorporate stories into health communication. Storytelling is one of the earliest forms of communication, and incorporating it in your marketing can have a powerful influence on behavior change. NCHCMM So, what was our story at the conference? I presented on Indirect Marketing and Youth Smoking Intentions as part of the Quantitative Audience Research to Inform Youth-Related Public Health Communication and Policy breakout session, and we were busy as a conference sponsor and exhibitor. Not too busy, of course, to attend some... more
0

Into the hot zone of Hotlanta - What Ebola at Emory can teach us about risk perceptions

featured / health research / public health / behavioral research / conferences / blog
Our team spent the past few days at the CDC National Conference on Health Communication, Marketing and Media in Atlanta - and no, we did not catch Ebola. Many people asked me if I was worried about going to Atlanta. Based on the news coverage, I’m not surprised. But perspectives from medical experts suggested there really wasn't a risk at all (in fact, thankfully, both patients were released from the hospital this week). What gives? What gives is a common challenge in risk communication - a discrepancy between expert and layperson perceptions of risk. More specifically, lay person evaluations of risks are often predicted by affective and subjective components of risk whereas experts tend to evaluate risks (at least within their personal field of... more
0

An Introduction to Bayesian Data Analysis for UX Applications

featured / usability / ux / quantitative / blog
Quantitative methods are an essential part of user experience (UX) research. They allow researchers to provide accurate estimates of user performance in terms of errors and response time. However, because of the constraints of traditional statistical approaches, the small sample sizes and high variability of most UX studies preclude meaningful inferences in most situations. In this post I will present Bayesian Data Analysis as a viable alternative and one well suited to address challenges and settings common to UX researchers.

Belief versus ‘the long run’

Traditional, frequentist approaches refer to long run frequency, or how likely an event would occur over N number of replications. To illustrate this, imagine flipping a coin. If the coin is fair, after flipping it 20 times you should get... more
0

Smokey Bear Turns 70; Gets Us Fired Up About Public Health Branding

featured / health research / public health / behavioral research / advertising research / blog
Happy (early) birthday to an American icon! Smokey Bear was created on August 9, 1944 through a partnership between the Ad Council, the U.S. Forest Service, and the National Association of State Foresters. Though his tagline has evolved a bit from the original “Smokey says, Care will prevent 9 out 10 forest fires,” the underlying call to action has remained constant – and Smokey’s message is still going strong in what is the longest running public service campaign in U.S. history. http://blogs.lt.vt.edu/daramg3144/files/2014/04/FIRST-SMOKEY-FOR-BUSINESS-CARD.jpg His now recognizable catch phrase – “Only you can prevent forest fires” – speaks to a common tactic in this sort of campaign. Get people to believe individual action is important and impactful. Like the... more
0

The ROI of UX Research

ux / featured / usability
It would be tough for anyone to argue that user experience (UX) testing prior to launching a product is not beneficial – we only need to look at Healthcare.gov and Lawn Darts to see why. The success of design changes following a UX study can be easily assessed with traditional metrics like error rates and Likert scale satisfaction ratings. These traditional metrics make it easy for UX researchers to pinpoint successful and troublesome areas of a product. However, how do traditional metrics of user experience, like errors and satisfaction, impact the bottom line? To see how tough that question is to answer, imagine you are proposing a usability study to a CEO. He has heard your spiel on assessing the user experience. You’ve... more
0

Fors Marsh Group Partner Leaves to Pursue New Opportunities

featured / news
Arlington, Virginia – July 16, 2014 – Fors Marsh Group (FMG) Chief Operating Officer and co-owner Jason Fors is leaving to explore other entrepreneurial ventures. Although a partial namesake of the company, once he departs, the Fors Marsh Group name and brand will remain intact. “Founding and growing Fors Marsh Group to become the successful company it is today has been the most rewarding endeavor of my life,” Jason Fors said. “I’m grateful to have worked with such an insightful leadership team and impressive group of employees. As a result of our rigorous research efforts and consulting, we’ve been able to provide information that helps clients shape policies and improve intricate programs. I am extremely confident FMG will continue expanding their offerings and reach in... more
0

Another Big Move by Big Tobacco: More E-cigarettes Go Nationwide

blog / tobacco / social marketing / health research / featured
If you’ve been following our blog, you may have read several blog posts over the past few months on electronic cigarettes (more commonly known as e-cigarettes). These e-cigarettes are in the middle of a long-standing debate between tobacco companies and public health advocates. Do these e-cigarettes offer a less dangerous alternative to using combustible cigarettes or is there insufficient evidence to state these as a tool to help smokers quit? Or are they another way to get nonsmokers addicted to nicotine? To add fuel to the debate, a subsidiary of Reynolds American announced June 23 that it will start distributing its Vuse e-cigarettes nationwide. NuMark, a subsidiary of Altria, also plans to distribute MarkTen, its e-cigarette brand, nationwide by the end of 2014.... more
0

What’s in a Name? Highlights from 23rd Social Marketing (Not Media!) Conference

featured / conferences / social marketing / blog
Something I love about social marketing is that it frames difficult challenges in a manner that encourages optimism, energy, and action. One challenge that seems to generate more frustration than optimism though is the common mix-up of social marketing with social media (or social media marketing). In fact, last week’s 23rd Social Marketing Conference was kicked off with a tongue-in-cheek disclaimer: if you’re here to learn about social media, you’ll be disappointed (Get out. Just kidding. But, seriously). Despite the angst over the confusion, social marketing does use social media as a tool. Which got me curious – what were social marketers abuzz about on social media during the conference last week? Twitter Topics at USFmore
0

Coverage of Tony Gwynn’s Death Likely to Affect Perceptions of Smokeless Tobacco Risk – But in what Direction?

featured / health research / tobacco / behavioral research / advertising research / blog
Hall of Fame baseball player Tony Gwynn died much too young Monday at the age of 54, succumbing to salivary gland cancer. Gwynn had used smokeless tobacco during his 20-year career with the Padres, and his passing has people talking about the dangers of smokeless tobacco and its tie to our nation’s pastime. How the conversation is framed, however, will determine if this will be an opportunity seized or missed for prevention/cessation efforts. http://online.wsj.com/articles/tony-gwynns-death-has-mets-thinking-about-smokeless-tobacco-1402968225 Players know the risks, but they choose to use smokeless tobacco anyway. At least that’s the line they’re giving reporters. We face this challenge with our work with youth as well. It is essential for the communicator to realize that there’s a difference between... more
0

Focus Group Best Practices: Conducting Groups with Children and Young Adults

qualitative / focus group / featured / blog

If you’re looking for advice on conducting focus groups, you will find no shortage of information, suggestions, and strategies. However, most of the information out there assumes that your focus group participants will be adults. Doing qualitative research with children and young adults is a very different experience. For one thing, your research will typically involve much more careful scrutiny by your IRB or other oversight groups, as you’ll need to make sure that your study topic and questions are safe and appropriate for minors. But even once all the necessary approvals have been received, you will also likely need to use some different moderating techniques than you would with adults. Here are four things that we’ve learned to keep in mind when leading... more

0

Is College Really Worth It?

career development / featured / in the news / blog
This past Tuesday, David Leonhardt of The New York Times addressed a common question confronting many American households, “Is College Worth It?” His conclusion, “Yes, college is worth it, and it’s not even close.” In his report, he cites new analysis from the Economic Policy Institute in Washington that reports that Americans with four-year college degrees made 98 percent more an hour on average in 2013 than people without a degree and that this disparity far outweighs the increasingly high costs of college. But, as Ben Casselman of FiveThirtyEight.com puts it “just because people who graduate from college are better off, doesn’t necessarily mean that going to college is a... more
0

Fors Marsh Group Named to GSA OASIS SB Contract Vehicle

featured / government / federal contracting / news
Arlington, Virginia – May 20, 2014 –Fors Marsh Group (FMG) has successfully secured prime positions on two pools under GSA’s One Acquisition Solution for Integrated Services (OASIS) Small Business (SB) program. These awards provide federal agencies access to professional services and fully integrated solutions across a variety of domains. The scope of OASIS spans many areas of expertise and is divided into the following Core Disciplines: Program Management Services, Management Consulting Services, Scientific Services, Engineering Services, Logistics Services, and Financial Management Services. Across the Multiple Award, Indefinite Delivery, Indefinite Quantity (IDIQ) contract, awardees will have the opportunity to provide Government-wide professional services with a 10-year period of performance and a value of up to $60 billion. FMG was awarded prime contracts in both small business... more
0

Focus Group Best Practices: Dry Run

focus group / market research / research design / featured / blog / qualitative
Getting ready to start a focus group project can be stressful. You probably have a huge list of data you need to collect, and not that many groups to do it in. If a line of questions doesn’t work, or an activity is a flop, you may not have time to make changes. One strategy that can help you make every group as useful as possible is to do a dry run. When we’re getting ready to start a focus group project, we ask people office to act as test participants, bring them together in a room, and use the moderator’s guide to conduct a mock group. This gives us opportunity to test the questions, try out activities, and establish how long things will take.... more
0

Going for Olympic (Advertising) Gold

advertising research / in the news / behavioral research / current events / featured / blog
On the heels of the Super Bowl comes another win for advertising with the 2014 Winter Olympics in Sochi. Whether people are setting their alarms to watch the events live or avoiding all spoilers until the primetime rebroadcasts, the Olympics are traditionally one of the most watched television events. The Olympics dominated the Nielsen top 10 rankings for the week of February 3rd, capturing the top 4 spots with the February 7th Opening Ceremony taking first place with 31.69 million viewers. The Sunday Prime Time, Saturday Prime Time, and Thursday Prime Time broadcasts completed the top 4 (1). With such viewership it is no wonder that NBC Universal announced in September 2013 that it had sold a record setting $800 million in advertising to a... more
0

Is TV Advertising Always a Touchdown?

advertising research / behavioral research / current events / in the news / market research / featured / blog
With the Super Bowl this Sunday, the advertising world is abuzz with predictions on what to expect from the top spenders and advertisers. At least they can count on the fact that TV ads continue to be trusted, and probably will for some time. Newspapers and Magazines are still most trusted forms of advertising, with almost two-thirds (63% and 62%, respectively) of consumers trusting advertisements from those sources. Television is not far behind at 61% (1). TV ads are also cited as very influential, with 68% of consumers indicating that they always or sometimes take action on something after viewing a television ad. And despite the rise of digital ads, TV accounts for the largest amount of advertising dollars spent, with over $63 billion spent... more
0

FMG Awarded Multiple Contracts to Assist Government Agencies with Research Efforts

news / government / federal contracting / featured
Arlington, Virginia – October 13, 2013 – Fors Marsh Group has been awarded multiple contracts to assist in the quantitative, qualitative, and usability research efforts for the following agencies: Consumer Financial Protection Bureau (CFPB), Internal Revenue Service (IRS), , U.S. Department of Agriculture (USDA), and the National Highway Traffic Safety Administration (NHTSA). Consumer Financial Protection Bureau (CFPB) Market Research Services

--FMG was awarded a Blanket Purchase Agreement (BPA) to assist the CFPB in conceptualizing, developing, deploying, conducting, and analyzing a range of CFPB research to create, provide, and support CFPB’s work with, including but not limited to, consumers, financial institutions and other entities. Market research services will include both quantitative and qualitative consumer research. In addition to FMG serving as... more

0

Inc. Magazine Unveils Its Annual Exclusive List of America’s Fastest-Growing Private Companies: FMG Makes the List

news / in the news / featured
Arlington, Virginia – August 22, 2013 –Inc. Magazine today ranked Fors Marsh Group No. 2,235 on its seventh annual Inc. 500|5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Fors Marsh Group joins LivingSocial, Edible Arrangements, CDW and Lifelock, among other prominent brands featured on this year’s list. In a stagnant economic environment, median growth rate of 2013 Inc. 500|5000 companies is an impressive 142 percent. The companies on this year’s list report having created over 520,000 jobs in the past three years, and aggregate revenue among the honorees reached $241 billion. Complete results of the Inc. 5000, including company profiles and an... more
0

FMG Receives DIACAP National Security System Certification

news / government / federal contracting / featured
Arlington, Virginia – January 28, 2013 –Fors Marsh Group LLC (FMG) announced today that the IT infrastructure necessary to support ongoing Department of Defense (DoD) personnel research has received Authority To Operate (ATO) in compliance with the United States Department of Defense (DoD) security and risk management requirements, as tested and verified by the Department of Defense Information Assurance Certification and Accreditation Process (DIACAP). DIACAP certification is an intensive and stringent requirement for all information technology systems that operate on a DoD network. Federal and state agencies throughout the United States also rely on a DIACAP certification as a benchmark for internal security standards and as an assurance that a given system can be depended upon for internal use. “This certification is another important marker... more
0

Fors Marsh Group Awarded Task Orders from FVAP and CFPB

featured / government / federal contracting / news
Arlington, Virginia – January 15, 2013 –Fors Marsh Group LLC (FMG) recently announced they were awarded multiple task orders by both the Consumer Financial Protection Bureau (CFPB) and the Federal Voting Assistance Program (FVAP). Under the CFPB task orders, the FMG research team will be responsible for analyzing mortgage loan application data for multiple financial institutions. The results of this analysis will assist the CFPB’s on-going work to provide oversight and enforcement of federal fair lending laws. For FVAP, a longstanding client of FMG’s, our research team will work on two task orders to better assist the military and overseas voters exercise their right to vote. The FVAP Data Analysis Project requires that FMG analyze the operational environment and data collected in association with a... more
0

Gifting that Matters - Join FMG on Giving Tuesday

current events / arlington dc / featured / in the news
Target Shoppers on Black Friday Tis the season for creating wish lists, hitting the malls, and overspending. Starting with Black Friday and continuing straight through Cyber Monday, Americans are overwhelmed with ads touting the latest deal, trying to persuade consumers to buy things they never knew they wanted, let alone needed. With so many ‘buying' into this craze and making these shopping days almost as anticipated as the holidays themselves, it's no wonder people start to feel empty inside (despite having their hands full of shopping bags). Are consumers walking away from these bargains feeling more festive and in the holiday spirit? Probably not. GivingTuesday In 2012, ... more
0

Fors Marsh Group Celebrates 10th Anniversary

featured / news
Arlington, Virginia – November 15, 2012 – Fors Marsh Group LLC (FMG), a DC-area research and consulting firm, today celebrates their 10th Anniversary. Founded by Jason Fors and Sean Marsh in 2002, Fors Marsh Group has made great strides over the past decade offering expansive research services to public and private sector clients. FMG is currently assisting over 25 clients and continues to grow at an impressive rate. “To think that an idea we had in 2002 would translate to the company we have today in 2012 is nothing short of remarkable,” said Jason Fors, COO of Fors Marsh Group. “With a staff of almost 70 incredibly invested employees, an ever-expanding client roster, and a recent expansion into a phenomenal new work space in Arlington,... more
0

Fors Marsh Group Awarded GSA MOBIS Contract

featured / government / federal contracting / news
Arlington, Virginia – January 31, 2011 –Fors Marsh Group was recently awarded a U.S. General Services Administration (GSA) Mission Oriented Business Integrated Services (MOBIS) 874-3 contract. MOBIS is a contracting mechanism by which Fors Marsh Group’s professional services can be accessed quickly and economically. Similar to an Indefinite Delivery, Indefinite Quantity (IDIQ) contract, MOBIS was created by GSA to enable streamlined procurement from prequalified contractors. “This MOBIS contract marks another important milestone in the growth of our company,” said Dr. Sean Marsh, Fors Marsh Group partner. “We provide a full range of research services to our government and commercial clients, and this award is a logical extension of our activity. We look forward to better serving our existing Federal clients and welcome the opportunity to... more
0