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Fors Marsh Group Customer Loyalty Team Awarded 2015 SIOP Wiley Award

customer loyalty / conferences / io psychology / featured / news

February 27, 2015 –Fors Marsh Group’s GSA Customer Loyalty team members were recently awarded the Society for Industrial and Organizational Psychology (SIOP) Wiley Award for Excellence in Survey Research for their work on the General Services Administration’s (GSA) Federal Acquisition Service (FAS) Customer Loyalty Study (CLS). Recipients include Brian Griepentrog, Joseph Luchman, Sarah Keaton, Sean Marsh, Ronald Vega, and Kara Marsh.

The SIOP Wiley Award for Excellence in Survey Research recognizes excellence and innovation in the design of employee or customer survey research methods or techniques, and also the use of survey results to impact organizational effectiveness and performance. As a whole, the GSA FAS CLS was an ideal candidate given its foundation in scientific survey methods, use of a well-designed and well-tested instrument, and complex analysis in a multilevel modeling context. This strong foundation has provided GSA FAS the ability to more effectively measure its customer service performance and ultimately develop more loyal customers that use and advocate the use of its products and services. SIOP

The Fors Marsh Group team began this work in 2011 under the leadership and project management of PricewaterhouseCoopers (PwC), particularly Erik Traynham and Elizabeth Kuebler. Over this time period, the six award recipients were also supported by an incredible Fors Marsh Group research and operations staff.

As the recipient of this award, the Fors Marsh Group team will be recognized at an awards presentation hosted by the SIOP Foundation at its 30th annual conference in Philadelphia on April 22, 2015.

For more information on the Wiley Award, please visit SIOP Wiley Award for Excellence in Survey Research.

About Fors Marsh Group Headquartered in Arlington, Va., Fors Marsh Group is a certified small business dedicated to providing research support and strategy consulting for improved organizational decision making. Fors Marsh Group supports Government agencies including Defense Human Resources Activity, Federal Voting Assistance Program, Internal Revenue Service, Food and Drug Administration, General Services Administration, Consumer Financial Protection Bureau, Department of Agriculture, National Institute of Standards and Technology, and the Department of Veterans Affairs.

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