ARLINGTON, Va. — Jan. 16, 2018 — Fors Marsh Group (FMG) named Ronne Ostby as its new Vice President of Communication Research. Ms. Ostby joins FMG from ICF, where she served as Vice President and Director of Strategy and Planning. In her role at ICF, she oversaw and led the development of social marketing and health communications initiatives addressing some of today’s most critical issues, including prescription opioid misuse prevention, early recognition and treatment of sepsis, and tobacco prevention and control.
"Ronne’s extensive experience in social marketing, communication strategy, and health initiatives makes her an excellent addition to the FMG team,” said Dr. Sean Marsh, FMG’s chief executive officer (CEO). “Ronne brings expertise, passion for behavior change and leadership capabilities, enabling our Communication Research team to help our clients create an impact in their respective areas. We are thrilled she has joined FMG, where her expertise and leadership will support the company’s growth."
As the Vice President of Communication Research at FMG, Ms. Ostby will be responsible for leading the Communication Research division. She will also be responsible for further developing FMG’s relationships with existing clients, including the Food and Drug Administration (FDA), Centers for Disease Control (CDC) and National Institutes of Health (NIH).
Before ICF, Ms. Ostby oversaw consumer research for the White House’s Office of National Drug Control Policy’s National Youth Anti-Drug Media Campaign. Ms. Ostby was also a senior director of the Academy for Educational Development’s (AED now FHI360) Center for Social Marketing and Behavior Change. Throughout her career, she has led social marketing research, program development, and evaluation efforts, working with numerous U.S. federal agencies, including the Centers for Disease Control and Prevention (CDC) and National Institutes of Health (NIH), and several national nonprofit foundations. Ms. Ostby also served as an adjunct faculty member at American University, teaching social marketing and other graduate-level courses. She currently serves as Associate Editor for Social Marketing Quarterly.