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FMG Awarded Multiple Contracts to Assist Government Agencies with Research Efforts

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Arlington, Virginia – October 13, 2013 – Fors Marsh Group has been awarded multiple contracts to assist in the quantitative, qualitative, and usability research efforts for the following agencies: Consumer Financial Protection Bureau (CFPB), Internal Revenue Service (IRS), , U.S. Department of Agriculture (USDA), and the National Highway Traffic Safety Administration (NHTSA).

Consumer Financial Protection Bureau (CFPB) Market Research Services

--FMG was awarded a Blanket Purchase Agreement (BPA) to assist the CFPB in conceptualizing, developing, deploying, conducting, and analyzing a range of CFPB research to create, provide, and support CFPB’s work with, including but not limited to, consumers, financial institutions and other entities. Market research services will include both quantitative and qualitative consumer research. In addition to FMG serving as the prime contractor, partners NORC, Ipsos Public Affairs, and Motivate Design will help ensure CFPB’s research objectives are met.

Internal Revenue Service (IRS)

--IRS’ Tax Forms & Publications (TF&P) Office –FMG, along with teaming partner EIN SOF Communications, has been awarded a $2M contract to conduct focus groups and surveys on behalf of the IRS’ Tax Forms & Publications (TF&P) Office. Over a five-year period, FMG will be responsible for conducting quantitative and qualitative research and usability testing to ensure that the IRS’ Tax Forms & Publications (TF&P) office’s tax forms, instructions and publications are designed and written in ways that are easily understood by the diverse taxpaying population.

-- IRS Research on Consumer Tipping Behavior – FMG was also awarded a multi-year Blanket Purchase Agreement (BPA) with the IRS Office of Research to provide expertise in consumer survey research and collect data for use in estimating total tip income and tipping rates by industry/occupation and by major method of payment. FMG’s partners on this contract include NPD Group and Ipsos Public Affairs as well as academic partners from Cornell University and the University of Tulane.

U.S. Department of Agriculture (USDA) Animal and Plant Health Inspection Service (APHIS)

-- As a subcontractor to Sensis, a cross-cultural advertising agency in DC, FMG has been awarded the research component of a contract to develop and implement a plan to educate international and domestic travelers about APHIS regulations on food and agricultural items. In addition, the research and outreach campaign will help to increase awareness of the threat of invasive species, and to reduce the volume of prohibited/restricted food or agricultural items being carried into the United States by travelers. FMG previously worked as a subcontractor to Sensis to deliver a qualitative research study to the USDA in 2012 identifying those traveler segments that present the highest risk to U.S agriculture.

National Highway Traffic Safety Administration (NHTSA)

-- Youth Traffic Safety Survey– As part of Abt SRBI’s team, FMG was selected to conduct a large-scale survey of youth to support NHTSA’s mission of reducing the number of injuries and deaths on highways resulting from vehicle crashes with a focus on youth between the ages of 16 and 20. FMG will be responsible for supporting the methodological design, conducting usability testing, and administering the mail component of the survey.

About Fors Marsh Group

Headquartered in Arlington, Va., Fors Marsh Group LLC is a certified small business dedicated to providing research support and strategy consulting for improved organizational decision making. Fors Marsh Group supports several government agencies including Defense Human Resources Activity (DHRA), Federal Voting Assistance Program (FVAP), Internal Revenue Service (IRS), Food and Drug Administration (FDA), General Services Administration (GSA), Consumer Financial Protection Bureau (CFPB), United States Department of Agriculture (USDA), National Institute of Standards and Technology (NIST), and the Department of Veterans Affairs (VA). For more information, please visit

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