On July 22 and 23, Fors Marsh Group sponsored and attended the DC Chapter of the American Association of Public Opinion Research (DC AAPOR) Summer Conference. In addition to poster presentations, there were three panels that provided some great information worth sharing. The first panel focused on incentives and adaptive design, in which the speakers discussed new findings, such as the fact that a $5 dollar incentive results in a 16% increase in response rate compared to no incentive at all. That number increases to 22% with a $10 dollar incentive. In other words, spending money up front to incentivize your respondents to complete the survey leads to a dramatic increase in response rate, and the more you incentivize, the better response you’ll see. Another panel focused on statistical analysis methods, such as imputation and estimation techniques, while yet another focused on how to properly leverage social media and crowdsourcing techniques in research. We learned a lot and had a great time networking with local survey methodologists and statisticians.
As we head into the fall, Fors Marsh Group is involved with a number of other conferences around Washington, D.C. Many are user experience (UX) focused, and we look forward to attending, presenting and sponsoring.
On September 20, FMG will sponsor Mobile UX Camp. Mobile UX is an exciting opportunity to connect with not only other UX designers but graphic designers, artists, programmers and other experts in the field of mobile computing.
September 29 – October 1, we will be in Richmond, VA for EdUI – a conference dedicated to working with institutions of learning to produce more usable and accessible online resources. FMG’s Jen Romano Bergstrom will be presenting with the Consumer Financial Protection Bureau’s Lamar Alayoubi on UX research and evaluation we conducted on the Paying for College website.
On October 16, FMG is sponsoring the first ever Eye Tracking in User Experience Design conference. This event will focus on the current state of eye tracking in the UX field and the future – from gaming, to mobile, to how people search and navigate, to special populations, like low-literacy users. FMG’s Jen Romano Bergstrom has played a major role in organizing ETUX and will be giving two talks: one on using eye tracking to assess the UX of forms and surveys, and one on eye tracking with older users.
User Focus takes place the very next day. User Focus is the premier professional conference for UX professionals in and around the Washington, D.C. area. User Focus is hosted annually by the DC chapter of User Experience Professionals Association (UXPA DC). In addition to sponsoring the conference, FMG will also have an impressive showing of contributors:
- Jon Strohl and David Hawkins will demonstrate how to conduct eye tracking with users interacting with mobile devices.
- Jake Sauser will present with Lamar Alayoubi from the Consumer Financial Protection Bureau on iterative research and design.
- Jen Romano Bergstrom, former president of UXPA DC, will be presenting with Silvia Salazar from the National Cancer Institute about the creation of personas for health-related websites. And Jen will also participate in a panel on how to conduct usability testing on a small budget.
- And I am very excited to present at User Focus on alternative methods for analyzing and presenting eye-tracking data. Often eye tracking leads to qualitative heatmaps, but I will discuss novel quantitative methods to make stronger inferences based on eye-tracking data.
Please join us at these events, and follow us on Twitter to stay updated!