Sam Evans is a senior qualitative researcher and experienced moderator. He has significant experience designing and executing studies, authoring moderator guides, and moderating both in-person and remote focus groups and in-depth interviews. At FMG, Sam serves as an internal subject matter expert focused on developing and implementing best practices in qualitative methods across the organization. Having conducted a variety of user experience, communications, and survey research activities for various organizations within the U.S. government as well as in the private sector, Sam’s expertise in effective research is evidenced by his experience moderating more than 100 focus groups and 172 in-depth interviews, and his support of clients like: the Consumer Financial Protection Bureau (CFPB), the Food and Drug Administration (FDA), the Centers for Disease Control and Prevention (CDC), Joint Advertising Market Research and Studies (JAMRS), the Federal Voting Assistance Program (FVAP), the United States Postal Service (USPS), the Consumer Product Safety Commission (CPSC), Facebook, 23andMe, Nielsen and J. Walter Thompson (JWT).
Sam received his BA in Psychology, from the University of Virginia. Additionally, he has received moderator certifications from the RIVA Training Institute.