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user experience, research, UX

Pandemic Proof User Experience Research

As we navigate new restrictions due to the COVID-19 pandemic, most industries are wondering how they can continue advancing their work. The pandemic has forced a complete reimagining of almost every professional workflow. One exception is in the User Experience (UX) world, where remote UX research has been thriving and is continuing to thrive under quarantine conditions. People ...

Elections, Surveys

Fors Marsh Group to Provide Data Collection Support for the Election Assistance Commission

Fors Marsh Group (FMG) earns a two-year contract to provide technical assistance and data collection support for the United States Election Assistance Commission’s (EAC) 2020 Election Administration and Voting Survey (EAVS) and 2020 Policy Survey. Under this contract, FMG will provide survey management, data analysis and reporting, and project management support to assist EAC i ...

How Mixed Method Research Reduces Counterproductive Behavior

Sexual assault remains an insidious threat not only in American communities, but in academic and professional environments. For those disproportionately affected—military members, college students, women in male-dominated jobs—the effects of sexual assault are traumatic. Recent social efforts (e.g., #MeToo, #MeTooSTEM) have brought renewed attention to sexual assault in various ...

Fors Marsh Group is a 2020 Washington Post Top Workplace

Fors Marsh Group (FMG), has been named on The Washington Post's 2020 Top Workplaces list for the second year in a row. FMG earned this recognition for its commitment to building an inclusive and collaborative work environment, employee-centered company policies, and mission-driven work. “At FMG, our staff is the driving force behind our mission to make a difference in society, ...

Woman looking at a color wheel

How to Provide Creative Yet Accessible Information for All

Visual cues help organize information in a clean, concise way and make information stand out. Color is a visual cue everyone has encountered or has used to convey information: It could have been a color-coded answer key with correct answers in green and incorrect answers in red, a map of Europe with European Union (EU) members in blue and non-EU members in yellow, or a color-co ...

older americans holding hands

Making Our Mark: Diversifying Alzheimer’s Clinical Research Recruitment Efforts

Each May, Older Americans Month is observed to celebrate the contributions being made by older adults across the country. The 2020 theme is “Make Your Mark,” encouraging everyone—older and younger people alike—to use their time and talents to make a difference in their communities, in the lives of older adults, and in support of those who care for older adults. Within the next ...

health communication

Using Person-Centric Language to Combat Stigma and Increase Health Literacy

Last week, members of Fors Marsh Group’s Communication Research Strategy and Outreach Division attended the Society for Health Communication’s 2020 Virtual Summit. Over the course of two days, we, along with nearly 300 other health and communications professionals, heard from experts about the role of health communications in the COVID-19 pandemic and best practices for buildin ...

Vote by mail ballot and sticker

A Shift to Vote-by-Mail Won’t Disadvantage Populations At Risk of COVID-19 in November 2020

As the nation’s election community continues to grapple with the impact of the COVID-19 pandemic, calls are increasing for the nation to shift primarily to vote-by-mail (VBM) ballots as a way to protect voters and poll workers in November. That push is raising some concerns that populations at greater risk of COVID-19—especially voters 65 and older and African Americans–are als ...

Army soldier saluting

Fors Marsh Group Awarded Department of Defense Market Research Contract

FMG Will Measure Public Awareness and Improve Military Recruitment Advertising Effectiveness Fors Marsh Group (FMG) was awarded a five-year contract for national survey services and market research for the Office of People Analytics’ (OPA) Joint Advertising, Market Research & Studies (JAMRS) Program. The JAMRS Program supports the joint marketing and advertising needs of t ...

Fors Marsh Group staff members smiling

Fors Marsh Group is a Washington Business Journal 2020 Best Place to Work

Fors Marsh Group (FMG), a strategic consultancy and certified B Corporation, is a 2020 Washington Business Journal Best Place to Work in the large business category. FMG earned this recognition because of its meaningful investment in staff, strong company culture, and mission-driven work. “At FMG, it’s our mission to make a greater difference in society through our work and co ...

group of happy workers

5 Steps to Successfully Creating Work–Life Balance at Your Organization

As organizations continue to recognize the importance of work–life balance for employees’ well-being and productivity, they have sought to develop a variety of work–life policies and programs. However, there is no one-size-fits-all method for creating and implementing work–life policies, especially given the diverse needs—and diverse natures—of different workforces. The needs o ...

Carol Foley

Fors Marsh Group Names Carol Foley as Principal Researcher, Military and Public Service

Fors Marsh Group (FMG) named Carol Foley as principal researcher in FMG’s Military and Public Service Recruitment division, leading formative, and evaluative research programs for client programs, notably the U.S. Army Enterprise Marketing Office (AEMO). As the principal researcher of the Military and Public Service division, Carol develops innovative research approaches that s ...

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